Sugar Substitutes Market

Global Sugar Substitutes Market Size, Share & Trends Analysis Report By Application (Beverages, Food, and Health & Personal Care), By Type (High-intensity Sweeteners, High Fructose Syrup, and Low-intensity Sweeteners), By Regional Outlook and Forecast, 2023 - 2030

Report Id: KBV-19603 Publication Date: January-2024 Number of Pages: 318
USD 16.6 Billion
USD 25.9 Billion
Historical Data
2019 to 2021

Market Report Description

The Global Sugar Substitutes Market size is expected to reach $25.9 billion by 2030, rising at a market growth of 5.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,126.0 Kilo Tonnes, experiencing a growth of 6.3% (2019-2022).

The dairy industry has responded to health-conscious consumer demands by introducing low-sugar and sugar-free versions of yogurt, ice cream, and other frozen desserts, leveraging sugar substitutes to maintain sweetness without the added sugar content. Thus, the dairy segment acquired $1,337.9 million in 2022. The development of sugar-free dairy products caters to consumers with diabetes or those managing blood sugar levels, providing options that align with their dietary requirements. Therefore, the segment will expand rapidly in the coming years. 

Sugar Substitutes Market Size - Global Opportunities and Trends Analysis Report 2019-2030

A greater understanding of the health hazards linked to obesity has motivated many people to embrace more nutritious dietary practices. Since excessive sugar consumption is linked to weight gain and obesity, consumers are actively seeking alternatives to traditional sugar to reduce calorie intake and manage their weight. Diabetes, both Type 1 and Type 2, requires careful management of blood sugar levels. For individuals with diabetes, it provides a sweetening option without causing spikes in blood glucose levels. As a result, these substitutes are often recommended for people looking to control their sugar intake for health reasons. Additionally, the prevalence of diabetes has been steadily increasing worldwide. This growth is attributed to sedentary lifestyles, unhealthy dietary habits, aging populations, and genetic predisposition. Type 2 diabetes, which constitutes the predominant form of diabetes on a global scale, is frequently correlated with unhealthy lifestyle choices, obesity, and insufficient physical activity. The elevated levels of these risk factors have been a contributing factor to the growing incidence of Type 2 diabetes. Likewise, the increasing diabetic population poses challenges for healthcare systems in terms of the management of chronic conditions, the demand for diabetes-related healthcare services, and the associated economic burden. These factors will help in the expansion of the market.

However, it often has different taste profiles than sugar. Some artificial sweeteners can have a noticeable aftertaste distinct from sugar's clean sweetness. Consumers with sensitive taste buds may find it challenging to adapt to these differences. Sugar contributes sweetness and plays a crucial role in various food and beverage products' texture, mouthfeel, and overall sensory experience. Achieving the same mouthfeel and texture with sugar substitutes can be challenging, especially in applications like baking and confectionery. Some artificial sweeteners are known to leave an aftertaste, which can significantly deter consumer acceptance. Overcoming or minimizing this aftertaste is a continual challenge in developing sugar substitutes. These factors can lead to reduced demand for sugar substitutes.

Driving and Restraining Factors
Sugar Substitutes Market
  • Growing awareness of health issues worldwide
  • Rising number of diabetes patients
  • Government initiatives and regulations
  • Taste and texture challenges with sugar substitutes
  • Growing competition with natural sweeteners

By Application Analysis

Based on application, the market is segmented into food, beverages, and others. The food segment held a significant revenue share in the market in 2022. Food manufacturers are undertaking product reformulations in response to consumer demand for healthier alternatives and to decrease sugar content. It plays a crucial role in achieving the desired sweetness without the negative health implications of added sugars. Consumers are actively seeking sugar-free and low-calorie alternatives, and the food industry is responding by offering various products that cater to these preferences. These factors will boost the demand in the segment.

Sugar Substitutes Market Share and Industry Analysis Report 2022

By Food Analysis

The food segment is further divided into bakery & confectioneries, dairy, and others. The bakery and confectioneries segment recorded the maximum revenue share in the market in 2022. As health and wellness trends shape consumer preferences, the demand for bakery and confectionery products made with sugar substitutes will likely persist and grow. Bakeries and confectionery manufacturers are expected to innovate further, introducing new products that cater to health-conscious consumers by incorporating sugar substitutes. These factors will help in the expansion of the segment.

By Type Analysis

On the basis of type, the sugar substitute market is divided into high intensity sweeteners, low intensity sweeteners, and high fructose syrup. In 2022, the low intensity sweeteners segment witnessed a substantial revenue share in the market. Low-intensity sweeteners are often chosen by individuals looking to manage their weight or control calorie intake. These sweeteners offer a way to enjoy sweet flavors without contributing to overall energy consumption. The demand for diet sodas, sugar-free juices, and other low-calorie beverage options has driven the incorporation of low-intensity sweeteners into a wide range of drink formulations. These factors will boost the demand in the segment.

Free Valuable Insights: Global Sugar Substitutes Market size to reach USD 25.9 Billion by 2030

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the market in 2022. With an increasing focus on weight management and healthy living, consumers in North America are actively seeking low-calorie and reduced-sugar alternatives, driving the demand for sugar substitutes. Health-conscious consumers make purchasing decisions based on product formulations, preferring options that align with their dietary preferences and wellness goals. These aspects will lead to increased demand in the segment.

Sugar Substitutes Market Report Coverage
Report Attribute Details
Market size value in 2022 USD 16.6 Billion
Market size forecast in 2030 USD 25.9 Billion
Base Year 2022
Historical Period 2019 to 2021
Forecast Period 2023 to 2030
Revenue Growth Rate CAGR of 5.8% from 2023 to 2030
Quantitative Data Volume in Kilo Tonnes, Revenue in USD Billion, and CAGR from 2019 to 2030
Number of Pages 318
Number of Tables 690
Report coverage Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives
Segments covered Type, Application, Region
Country scope
  • North America (US, Canada, Mexico, and Rest of North America)
  • Europe (Germany, UK, France, Russia, Spain, Italy, and Rest of Europe)
  • Asia Pacific (China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific)
  • LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA)
Companies Included Tate & Lyle Plc., Cargill, Incorporated, Archer Daniels Midland Company, Ingredion Incorporated, Roquette Freres SA, Ajinomoto Co., Inc., DuPont de Nemours, Inc., Pyure Brands, LLC, Foodchem International Corporation, Matsutani Chemical Industry Co., Ltd.
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Recent Strategies Deployed in the Market

  • Jul-2023: Tate & Lyle Plc. introduced TASTEVA SOL Stevia Sweetener to its sweetener collection. This addition allows Tate & Lyle Plc. to assist its customers in addressing the challenge of sweetener solubility in food and beverages. Through this launch, Tate would be able to meet the growing consumer demand for healthier and more flavorful products with reduced sugar and calories.
  • Mar-2023: Tate & Lyle Plc. signed a partnership with IMCD N.V., a sales and distribution expert in chemical-related products. Under this partnership, IMCD Brazil would distribute a wide range of sweetening, texture, stabilization, and fortification solutions offered by Tate & Lyle to the food, beverage, and nutrition sectors in Brazil.
  • Oct-2021: Tate & Lyle Plc. came into partnership with Azelis Group, a specialist in the sales and distribution of chemical-related products. Through this partnership, Azelis would persist in distributing Tate & Lyle's products in Greece, Bulgaria, and the Republic of North Macedonia.
  • May-2021: Ingredion Incorporated signed an agreement with Amyris, Inc., a synthetic biotechnology company. Under this agreement, Tate & Lyle would get licensing rights for Amyris's zero-calorie, nature-based, fermented Reb M sweetener. Additionally, Amyris's synthetic biology platform, coupled with Ingredion's global market presence and formulation expertise, would expedite the availability and adoption of zero-calorie, nature-based sweeteners, and clean-label fermentation-based food ingredients for leading companies in the food and beverage industry.
  • Dec-2020: Tate & Lyle Plc. acquired Sweet Green Fields (SGF), a company specializing in stevia solutions. This acquisition grants Tate & Lyle access to SGF's extensive stevia product range and a fully integrated stevia supply chain, encompassing leaf sourcing, varietal development, established agricultural programs, and cost-effective manufacturing. Moreover, it reinforces Tate & Lyle's standing as a premier provider of inventive sweetener solutions, empowering them to develop foods and beverages that are not only lower in sugar and calories but also boast cleaner labels for customers globally.
  • Jul-2020: Ingredion Incorporated completed the acquisition of PureCircle Limited, a producer and innovator of plant-based stevia sweeteners and flavors. Through this acquisition, Ingredion would be able to able to utilize PureCircle's innovation and manufacturing expertise, allowing the company to capitalize on its worldwide go-to-market approach, formulation capabilities, and diverse ingredient portfolio.

List of Key Companies Profiled

  • Tate & Lyle Plc.
  • Cargill, Incorporated
  • Archer Daniels Midland Company
  • Ingredion Incorporated
  • Roquette Freres SA
  • Ajinomoto Co., Inc.
  • DuPont de Nemours, Inc.
  • Pyure Brands, LLC
  • Foodchem International Corporation
  • Matsutani Chemical Industry Co., Ltd.

Sugar Substitutes Market Report Segmentation

By Application (Volume, Kilo Tonnes, USD Billion, 2019-2030)

  • Beverages
  • Food
    • Bakery & Confectioneries
    • Dairy
    • Others
  • Health & Personal Care

By Type (Volume, Kilo Tonnes, USD Billion, 2019-2030)

  • High-intensity Sweeteners
  • High Fructose Syrup
  • Low-intensity Sweeteners

By Geography (Volume, Kilo Tonnes, USD Billion, 2019-2030)

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Frequently Asked Questions About This Report

The Market size is projected to reach USD $25.9 billion by 2030.

Government initiatives and regulations are driving the Market in coming years, however, Taste and texture challenges with sugar substitutes restraints the growth of the Market.

Tate & Lyle Plc., Cargill, Incorporated, Archer Daniels Midland Company, Ingredion Incorporated, Roquette Freres SA, Ajinomoto Co., Inc., DuPont de Nemours, Inc., Pyure Brands, LLC, Foodchem International Corporation, Matsutani Chemical Industry Co., Ltd.

In the year 2022, the market attained a volume of 1,126.0 Kilo Tonnes, experiencing a growth of 6.3% (2019-2022).

The Beverages segment is leading the Market, by Application in 2022; thereby, achieving a market value of $11.7 billion by 2030.

The North America region dominated the Market, by Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $8.5 billion by 2030.



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