“Global Smart Tourism Market to reach a market value of USD 1.90 Billion by 2032 growing at a CAGR of 15.1%”
The Global Smart Tourism Market size is expected to reach $1.90 billion by 2032, rising at a market growth of 15.1% CAGR during the forecast period.
The North America segment recorded 35% revenue share in the market in 2024. The region is home to some of the world’s most popular and tech-savvy tourist destinations that actively invest in smart solutions to enhance visitor experiences. Features such as AI-powered travel assistants, IoT-enabled transportation systems, and contactless payment platforms are commonly integrated into tourism services.
The increasing integration of the Internet of Things (IoT) and Artificial Intelligence (AI) in the tourism industry significantly transforms how tourists interact with destinations, services, and providers. These technologies are helping operators deliver personalized, data-driven experiences that cater to individual traveller preferences, behaviours, and expectations. Thus, the rising adoption of IoT and AI technologies to enhance personalized tourist experiences propels the market's growth.
Additionally, The COVID-19 pandemic has impacted global travel behaviour, leading to widespread and accelerated demand for contactless, safe, and seamless travel experiences. In response to heightened health and safety concerns, travellers seek services that reduce physical touchpoints and human interaction. This shift has become a catalyst for adopting smart tourism solutions, including mobile-based check-ins, biometric authentication, digital payments, and contactless room entry systems. In conclusion, the shifting consumer preferences cement smart, contactless technologies as a core driver of market growth.
However, One primary constraint slowing the widespread adoption of smart tourism solutions is the high initial capital expenditure required to deploy advanced technologies and infrastructure. Implementing smart tourism systems involves significant upfront investments in IoT devices, AI platforms, data analytics tools, high-speed connectivity, smart mobility systems, and cybersecurity protocols. These costs can be prohibitive for destinations—especially in developing or underfunded regions. Therefore, high initial investment costs for implementing smart infrastructure and technologies are hindering market growth.
Based on solution, the market is characterized into smart ticketing, smart engagement, smart parking, smart guide, smart city bots, and others. The smart engagement segment procured 22% revenue share in the market in 2024. This is due to its pivotal role in enhancing the tourist experience through personalized and real-time interactions. Utilizing technologies such as AI-powered chatbots, mobile apps, and location-based services, smart engagement tools enable destinations to provide visitors with customized recommendations, promotions, and travel updates.
On the basis of end user, the market is classified into business/corporate and individual/family/group. The individual/family/group segment acquired 45% revenue share in the market in 2024. Owing to the rising trend of personalized and tech-enabled leisure travel. Tourists in this segment are increasingly using smart tourism applications to plan, book, and enhance their travel experiences. From smart ticketing for transport and attractions to interactive smart guides and augmented reality-based exploration, these tools provide convenience, entertainment, and greater control over travel plans.
Free Valuable Insights: Global Smart Tourism Market size to reach USD 1.90 Billion by 2032
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment witnessed 31% revenue share in the market in 2024. This is fuelled by its rich cultural heritage and increasing focus on sustainable and intelligent travel solutions. Countries across the region have been proactive in integrating smart technologies to preserve historical sites while improving visitor accessibility and engagement. Adopting smart guides, multilingual digital kiosks, and real-time transit updates has improved the tourist experience in cities with high foot traffic.
| Report Attribute | Details |
|---|---|
| Market size value in 2024 | USD 649.99 Million |
| Market size forecast in 2032 | USD 1.90 Billion |
| Base Year | 2024 |
| Historical Period | 2021 to 2023 |
| Forecast Period | 2025 to 2032 |
| Revenue Growth Rate | CAGR of 15.1% from 2025 to 2032 |
| Number of Pages | 179 |
| Number of Tables | 280 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | End-user, Solution, Region |
| Country scope |
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| Companies Included | Libelium Comunicaciones Distribuidas S.L., Amadeus IT Group, S.A., Moca Technologies LLC, Cleverciti Systems GmbH, BISMART BUSINESS INTELLIGENCE SPECIALIST SERVICES, S.L., Airbnb, Inc., Trawex Technologies, Expedia Group, Sabre Corporation, and Hopper Inc. |
By End-user
By Solution
By Geography
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