The North America Smart Tourism Market would witness market growth of 14.4% CAGR during the forecast period (2025-2032).
The US market dominated the North America Smart Tourism Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $452 million by 2032. The Canada market is experiencing a CAGR of 16.6% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 15.7% during (2025 - 2032).
This tourism industry has witnessed a significant transformation in recent years, fuelled by the rapid advancement of digital technologies and the integration of smart systems across various sectors. One of the most prominent evolutions within this space is the emergence and expansion of this market.
This tourism has a wide array of applications across the tourism value chain, from pre-trip planning to post-visit analysis. Smart destination management involves technology monitoring and managing tourism flows, infrastructure, and resources in real-time. Cities and regions are integrating IoT sensors, surveillance systems, and analytics platforms to track tourist movements, analyze crowd densities, and optimize public services.
Canada’s tourism sector showed a healthy rebound in 2024, with tourism spending increasing by 1.5% in the fourth quarter, following a slight decline in the previous quarter. Annually, the country witnessed a 3.6% rise in tourism spending, while the GDP grew by 3.8%. These gains reflect a renewed interest in domestic and international travel within the country. The increase in tourism expenditure encourages the adoption of smart technologies in areas such as hospitality, transportation, and destination marketing. Also, Mexico’s digital landscape is vital in transforming its tourism sector. As of the end of 2022, the country had 96.8 million internet users—a 9.3% increase from the previous year. Notably, 81.6% of the urban population had internet access, highlighting a significant concentration of connected city users. This widespread internet penetration is foundational for smart tourism, enabling mobile-first travel services, digital payments, and cloud-based solutions for real-time itinerary updates and personalized recommendations. Hence, the convergence of rising tourism spending in Canada and the U.S. and Mexico’s expanding digital infrastructure is creating a dynamic environment for market growth in North America.
Free Valuable Insights: The Smart Tourism Market is Predict to reach USD 1.90 Billion by 2032, at a CAGR of 15.1%
Based on End-user, the market is segmented into Business/Corporate, and Individual/Family/Group. Based on Solution, the market is segmented into Smart Ticketing, Smart Engagement, Smart Parking, Smart Guide, Smart City Bots, and Other Solution. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
By End-user
By Solution
By Country
Our team of dedicated experts can provide you with attractive expansion opportunities for your business.
Unique Offerings 