The Global Personal Care Wipes Market size is expected to reach $32.6 billion by 2030, rising at a market growth of 6.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,574.8 million units, experiencing a growth of 7.4% (2019-2022).
The Asia Pacific segment is home to a large and rapidly growing population. Consequently, the Asia Pacific Segment captured $5,774.4 million revenue in the market in 2022. Urbanization trends, particularly in countries such as China and India, have led to lifestyle changes, increased disposable incomes, and greater adoption of convenient personal care products, including wipes. Owing to these aspects, the segment will witness increased demand in the coming years.
These wipes are compact and easily portable, making them convenient for individuals on the move. The packaging is designed to be lightweight and easily carried in purses, backpacks, or pockets. They provide a quick and easy solution for various personal care needs. Whether it's cleaning hands, refreshing the face, or addressing specific hygiene requirements, the simplicity of use appeals to consumers seeking immediate and efficient solutions. Additionally, consumers are becoming more conscious of the importance of maintaining good hygiene practices to prevent the spread of germs and infections. It provides a quick and accessible solution for individuals who prioritize cleanliness, especially when traditional cleaning methods are not readily available. Health and wellness are often associated with self-care practices. It offers convenient self-care, allowing individuals to refresh and cleanse themselves with minimal effort, contributing to a sense of well-being. The awareness of skin health and the preference for products that are kind to the skin further drive the demand for these wipes. These aspects will pose lucrative growth prospects for the market.
However, single-use wipes contribute to environmental pollution, particularly those made from materials that do not easily biodegrade. When improperly disposed of, they can end up in water bodies, causing harm to aquatic ecosystems and marine life. Many wipes contain synthetic materials such as polyester or polypropylene, which do not break down easily in the environment. Wipes that end up in landfills contribute to the overall waste accumulation. Given the slow degradation of some materials used in wipes, they can persist in landfills for an extended period, adding to the environmental burden. Likewise, regulatory bodies in various regions are responding to the environmental concerns associated with single-use wipes. Some governments have introduced or are considering regulations to address wipes' use, labeling, and disposal, which may impact manufacturers and consumers. These factors are expected to restrain the growth of the market.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
Drivers 
Restraints On the basis of distribution channel, the market is divided into online, supermarket/hypermarket, specialty store, pharmacy, and others. The supermarket/hypermarket segment recorded the maximum revenue share in the market in 2022. Supermarkets and hypermarkets often run promotions, discounts, and bundle deals on personal care products, including wipes. This attracts budget-conscious consumers who seek cost-effective options without compromising on product quality. Promotional strategies further drive sales and consumer loyalty. These aspects will pose lucrative growth prospects for the segment.
Based on type, the market is segmented into baby, general, cosmetic, and others. In 2022, the general segment garnered a significant revenue share in the market. General care wipes are often marketed for their convenience, especially for on-the-go use. Busy lifestyles and the need for quick and easy personal hygiene solutions have driven the demand for wipes that can be used anytime, anywhere. Heightened awareness of personal hygiene, especially in the context of health and wellness, has led to increased demand for products that promote cleanliness. Therefore, these factors will help expand the segment.
Free Valuable Insights: Global Personal Care Wipes Market size to reach USD 35.6 Billion by 2030
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the market in 2022. Busy and on-the-go lifestyles in North America have led consumers to seek convenient and time-saving personal care solutions. Personal care wipes provide a quick and efficient way to maintain personal hygiene, contributing to their popularity. The increased emphasis on health and hygiene, especially in the wake of public health concerns has driven demand for personal care products, including wipes. Thus, these factors will help in the growth of the segment.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 20.5 Billion |
| Market size forecast in 2030 | USD 35.6 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 6.1% from 2023 to 2030 |
| Number of Pages | 275 |
| Number of Table | 570 |
| Quantitative Data | Volume in Million Units, Revenue in USD Billion, and CAGR from 2019 to 2030 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Market Share Analysis, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Type, Distribution Channel, Region |
| Country scope |
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| Companies Included | Unicharm International, Edgewell Personal Care, Johnson & Johnson, Kimberly-Clark Corporation, PROCTER & GAMBLE CO, Rockline Industries, Diamond Wipes International Inc., Nice-Pak International Ltd., Meridian Industries, Inc. and LA Fresh |
By Type (Volume, Million Units, USD Billion, 2019-2030)
By Distribution Channel (Volume, Million Units, USD Billion, 2019-2030)
By Geography (Volume, Million Units, USD Billion, 2019-2030)
The Market size is projected to reach USD 32.6 billion by 2030.
Convenience and portability with personal care wipes are driving the Market in coming years, however, Increasing awareness of environmental issues restraints the growth of the Market.
Unicharm International, Edgewell Personal Care, Johnson & Johnson, Kimberly-Clark Corporation, PROCTER & GAMBLE CO, Rockline Industries, Diamond Wipes International Inc., Nice-Pak International Ltd., Meridian Industries, Inc. and LA Fresh
In the year 2022, the market attained a volume of 3,574.8 million units, experiencing a growth of 7.4% (2019-2022).
The Baby segment is leading the Market, by Type in 2022; there by, achieving a market value of $12.4 Billion by 2030.
The Europe region dominated the Market, by Region in 2022, and would continue to be a dominant market till 2030; there by, achieving a market value of $11.0 Billion by 2030.
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