North America Personal Care Wipes Market

North America Personal Care Wipes Market Size, Share & Trends Analysis Report By Type (Baby, General, Cosmetic, and Others), By Distribution Channel (Supermarket/Hypermarket, Specialty Store, Pharmacy, Online, and Others), By Country and Growth Forecast, 2023 - 2030

Report Id: KBV-19963 Publication Date: February-2024 Number of Pages: 98
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Market Report Description

The North America Personal Care Wipes Market would witness market growth of 5.7% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 846.5 million units, showcasing a growth of 7.1% (2019-2022).

A trend toward personalized and specialty wipes has gained momentum. Manufacturers are introducing wipes tailored to specific needs, such as those for sensitive skin, anti-aging, or infused with natural ingredients. This customization caters to diverse consumer preferences and addresses specific skincare concerns. Likewise, innovations in packaging have become a key focus area for manufacturers. Packaging innovations aim to improve the overall user experience and address consumer preferences for convenience, from resealable packs for portability to dispenser designs that enhance ease of use.

Furthermore, advanced materials like microfiber and natural fibers are gaining prominence in the market. These materials enhance the performance of wipes, providing better absorption, softness, and durability. Additionally, integrating advanced materials aligns with the broader product quality and effectiveness trend. Flushable wipes have gained traction as an alternative to traditional wipes, offering convenience in disposal. Manufacturers are investing in developing biodegradable wipes that break down more easily in sewage systems, addressing environmental impact and clogging concerns.

Busy lifestyles are common in the United States, and consumers often seek convenient and time-saving solutions. As per the International Trade Administration, over 27 million e-commerce users, or 75% of the Canadian population, were present in Canada in 2022. This proportion is expected to reach 77.6% in 2025. March 2022 e-commerce sales were projected to be around $2.34 billion. Retail e-commerce sales are anticipated to reach $40.3 billion in US sales by 2025. As a response to competition from websites like Amazon Canada, retailers use digital platforms to reach consumers distributed over a broad landmass. Therefore, increasing disposable income and the e-commerce sector in North America will drive the demand for these wipes in the region.

The US market dominated the North America Personal Care Wipes Market, by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $6,796.5 Million by 2030. The Canada market is experiencing a CAGR of 8% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 7.1% during (2023 - 2030).

Free Valuable Insights: The Personal Care Wipes Market is Predict to reach $35.6 Billion by 2030, at a CAGR of 6.1%

Based on Type, the market is segmented into Baby, General, Cosmetic, and Others. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Specialty Store, Pharmacy, Online, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

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List of Key Companies Profiled

  • Unicharm International
  • Edgewell Personal Care
  • Johnson & Johnson
  • Kimberly-Clark Corporation
  • Rockline Industries
  • Diamond Wipes International Inc.
  • Nice-Pak International Ltd.
  • Meridian Industries, Inc.
  • LA Fresh

North America Personal Care Wipes Market Report Segmentation


By Type (Volume, Million Units, USD Billion, 2019-2030)

  • Geospatial Mapping
  • Disaster Management
  • Energy & Resource Management
  • Surveillance & Monitoring

By Distribution Channel (Volume, Million Units, USD Billion, 2019-2030)

  • Supermarket/Hypermarket
  • Specialty Store
  • Pharmacy
  • Online
  • Others

By Country (Volume, Million Units, USD Billion, 2019-2030)

  • US
  • Canada
  • Mexico
  • Rest of North America


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