The Latin America, Middle East and Africa Personal Care Wipes Market would witness market growth of 8.5% CAGR during the forecast period (2023-2030). In the year 2026, the LAMEA market's volume is expected to surge to 327.0 million units, showcasing a growth of 10.3% (2023-2030).
The versatility of personal care wipes is reflected in their diverse applications across various segments of the market. Baby care wipes represent a substantial market segment, providing a gentle and convenient solution for diaper changes, cleansing, and maintaining baby hygiene. The demand for hypoallergenic and fragrance-free options in this category has notably increased. Incorporating facial cleansing wipes into one's skincare regimen has become prevalent as they conveniently and effectively remove makeup, cleanse the face, and refresh the skin. The convenience of these wipes has contributed to their popularity among consumers seeking on-the-go skincare solutions.
Adult hygiene wipes cater to individuals seeking convenient personal care solutions, especially when traditional cleansing methods are impractical. These wipes are designed for various applications, including personal cleansing and intimate hygiene. The demand for antibacterial and disinfecting wipes has surged, driven by heightened hygiene awareness, especially during public health concerns. These wipes are designed to sanitize surfaces, hands, and personal belongings quickly and effectively.
The proliferation of e-commerce platforms and online retailing has enhanced accessibility to personal care products, stimulating a surge in the demand for such tissues within the LAMEA region. the UAE has experienced a significant rise in e-commerce activities, driven by increased internet penetration, digital awareness, and a tech-savvy population. E-commerce platforms often run promotions and discounts, attracting price-conscious consumers. As per the data from the International Trade Administration, the UAE is the e-commerce leader among Gulf Cooperation Council (GCC) states, where the market jumped by 53% in 2020 with a record of $3.9 billion in e-commerce sales, which is 10% of total retail sales. Thus, the growing e-commerce sector in LAMEA will help expand the regional market.
The Brazil market dominated the LAMEA Personal Care Wipes Market, by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $751.3 Million by 2030. The Argentina market is showcasing a CAGR of 9.1% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 8.2% during (2023 - 2030).
Free Valuable Insights: The Worldwide Personal Care Wipes Market is Projected to reach USD 35.6 Billion by 2030, at a CAGR of 6.1%
Based on Type, the market is segmented into Baby, General, Cosmetic, and Others. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Specialty Store, Pharmacy, Online, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
By Type (Volume, Million Units, USD Billion, 2019-2030)
By Distribution Channel (Volume, Million Units, USD Billion, 2019-2030)
By Country (Volume, Million Units, USD Billion, 2019-2030)
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