North America Web Content Management Market By Component (Solutions and Services), By Application (Website Management, Social Media Management & Access Control, Document Management, Content Scheduling/ Deployment, Workflow Management and Others), By Deployment Type (On-premise and Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (Media & Entertainment, Retail & eCommerce, Travel & Hospitality, Healthcare, Telecom & IT, Government & Public Sector and Others), By Country, Growth Potential, Industry Analysis Report and Forecast, 2021 - 2027
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Market Report Description
The North America Web Content Management Market would witness market growth of 13.1% CAGR during the forecast period (2021-2027).
Companies can centrally manage their marketing materials and even control their uses through multi-channel content management tools & services. Employees can centrally manage their contents like images, meta-data, videos, translations, texts, and product specifications and distributed the approved content to various selected channels. Web content management can help companies to deliver improved multi-channel customer experience by handling their marketing content in suitable formats, via the appropriate channels, and at the right time. Thus, organizations in all sectors are increasingly investing in digital advertisements for better customer engagement and to appeal to more customers. Hence, multi-channel customer experience management is estimated to propel the growth of the web content management market around the world.
Digital marketing is defined as the marketing of products & services through digital channels like social media, search engines, emails, websites, and mobile apps. With the significant rise in demand for digital marketing solutions, companies are customizing their offerings to provide better solutions that include social media integration and web analytics. Due to this, business companies are majorly implementing customer experience management to their multi-faceted websites that need web content management solutions to support the multi-channel & digital marketing activities. Therefore, the growing demand for digital marketing solutions is fueling the web content management market around the world.
North America region consists of various developed nations that have high technological adoption rates. The increasing population of tech-savvy customers across nations like Canada and the US would bolster the growth of the web content management market in this region. In addition, companies in this region are highly adopting the latest technology for improving their digital presence and acquire a huge customer base.
The high penetration of the internet in this region would also support the regional market. Along with that, the swift adoption of the digital business model by the companies is estimated to propel the regional web content management market. The strong presence of key companies in the web content management market would also accelerate the regional market.
The majority of media consumption around the world is on digital platforms like OTT. The growing numbers of gadgets that support digital media, rising internet usage by the consumers, and the freedom to choose the content they want to watch that can be for information, entertainment, or social activity at anytime and anywhere. There is an enormous consumption of new media content in the US, which is a result of the shifting consumer interest from traditional media to new media.
The US market dominated the North America Web Content Management Services Market by Country 2020, thereby, achieving a market value of $1,350.7 million by 2027. The Canada market is exhibiting a CAGR of 17.7% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 16.7% during (2021 - 2027).
Based on Component, the market is segmented into Solutions and Services. Based on Application, the market is segmented into Website Management, Social Media Management & Access Control, Document Management, Content Scheduling/ Deployment, Workflow Management and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Media & Entertainment, Retail & eCommerce, Travel & Hospitality, Healthcare, Telecom & IT, Government & Public Sector and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Microsoft Corporation, OpenText Corporation, IBM Corporation, HCL Technologies Ltd. (HCL Enterprises), Sitecore, Inc., Progress Software Corporation, HubSpot, Inc., Upland Software, Inc., and Kentico Software LLC.
Scope of the Study
Market Segments Covered in the Report:
- Website Management
- Social Media Management & Access Control
- Document Management
- Content Scheduling/ Deployment
- Workflow Management
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Media & Entertainment
- Retail & eCommerce
- Travel & Hospitality
- Telecom & IT
- Government & Public Sector
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Microsoft Corporation
- OpenText Corporation
- IBM Corporation
- HCL Technologies Ltd. (HCL Enterprises)
- Sitecore, Inc.
- Progress Software Corporation
- HubSpot, Inc.
- Upland Software, Inc.
- Kentico Software LLC
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