LAMEA Web Content Management Market By Component (Solutions and Services), By Application (Website Management, Social Media Management & Access Control, Document Management, Content Scheduling/ Deployment, Workflow Management and Others), By Deployment Type (On-premise and Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (Media & Entertainment, Retail & eCommerce, Travel & Hospitality, Healthcare, Telecom & IT, Government & Public Sector and Others), By Country, Growth Potential, Industry Analysis Report and Forecast, 2021 - 2027
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Market Report Description
The Latin America, Middle East and Africa Web Content Management Market would witness market growth of 17.5% CAGR during the forecast period (2021-2027).
There are many companies across the world, which are still utilizing on-premise web content management systems that put burden on their IT staff, marketing experts, and content creators. These types of systems require more attention and driver from several company resources, which can instantly become liabilities despite being the efficiency tools. Due to this, several organizations are shifting from an on-premise content management system to a cloud-based platform. A cloud content management system has the same capabilities as the conventional content management system that helps authors to make, update, and remove the content as per their requirements. Almost every company is adopting SaaS and cloud-based capabilities over numerous applications.
Web content management solutions are providing a wide range of functionalities that differs from others to help companies to offer a customized customer web experience by using various channels, like mobile, web, and social. Several enterprises like Sitecore and Adobe have started providing cloud-based SaaS WCM software to offer industry-leading, time-to-value, integration, flexibility, and security. Thus, these factors would augment the growth of the web content management market during the forecast period.
The adoption of the latest technological solutions is comparatively low in some countries in LAMEA. However, the growing investment done by various companies in this region would support the regional growth of the web content management market. In addition, companies are now getting more aware of using these solutions in order to boost their market size, which is estimated to bolster the growth of the web content management market.
But the limited capital of the small and medium-sized companies across this region is restricting the growth of the regional market. However, there are many web content management companies that are entering this region to establish their market share in this region. These companies are adopting various strategies to flourish the web content management market in the LAMEA region.
The Brazil market dominated the LAMEA Small & Medium Enterprises Web Content Management Market by Country 2020, thereby, achieving a market value of $166.4 million by 2027. The Argentina market would witness a CAGR of 20% during (2021 - 2027). Additionally, The UAE market is expected to witness a CAGR of 18.9% during (2021 - 2027).
Based on Component, the market is segmented into Solutions and Services. Based on Application, the market is segmented into Website Management, Social Media Management & Access Control, Document Management, Content Scheduling/ Deployment, Workflow Management and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Media & Entertainment, Retail & eCommerce, Travel & Hospitality, Healthcare, Telecom & IT, Government & Public Sector and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Microsoft Corporation, OpenText Corporation, IBM Corporation, HCL Technologies Ltd. (HCL Enterprises), Sitecore, Inc., Progress Software Corporation, HubSpot, Inc., Upland Software, Inc., and Kentico Software LLC.
Scope of the Study
Market Segments Covered in the Report:
- Website Management
- Social Media Management & Access Control
- Document Management
- Content Scheduling/ Deployment
- Workflow Management
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Media & Entertainment
- Retail & eCommerce
- Travel & Hospitality
- Telecom & IT
- Government & Public Sector
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Microsoft Corporation
- OpenText Corporation
- IBM Corporation
- HCL Technologies Ltd. (HCL Enterprises)
- Sitecore, Inc.
- Progress Software Corporation
- HubSpot, Inc.
- Upland Software, Inc.
- Kentico Software LLC
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