North America Mobile Value-Added Services Market Size, Share & Industry Trends Analysis Report By Solution, By End User, By Vertical (Government, Media & Entertainment, Healthcare, Telecom & IT, Retail, Education), By Country and Growth Forecast, 2022 - 2028
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Market Report Description
The North America Mobile Value-Added Services Market would witness market growth of 14.2% CAGR during the forecast period (2022-2028).
Telecommunication providers promote mobile value-added services as premium features or enhancements to their fundamental services. Generally, such services do not only extend the capabilities of product bundles. They are used to improve operational and administrative efficiency across a vast array of services. In addition, they are helpful for all service providers and customers, since they expand end-user functionality alongside improving analytics and data for business usage.
In the past few years, there have been significant improvements to the corporate climate. Globalization and market liberalization have affected how businesses compete and engage with their suppliers and customers. In order to adapt to increasingly tumultuous settings and dynamic advancements, corporate executives must explore several strategy approaches to acquire organizational innovation capabilities.
As a result, businesses are spending effort and time in the creation of VASs that serve their needs. In addition, they are embracing management technologies that solve the challenges of boosting competitive advantage, service quality, and productivity. Service-oriented firms have embraced value addition as one of their modern management techniques.
As smartphone technology has gotten more sophisticated and pervasive, its use and importance in health care have exploded. Smartphones, which are now possessed by more than three-quarters of Canadians and 94% of millennials, are capable of a variety of health care-related services. They can measure fitness data, facilitate the sharing of health records, and provide consumer platforms for illness management.
The US market dominated the North America Mobile Value-Added Services Market by Country in 2021; thereby, achieving a market value of $336.5 billion by 2028. The Canada market is estimated to witness a CAGR of 16.8% during (2022 - 2028). Additionally, The Mexico market would experience a CAGR of 15.7% during (2022 - 2028).
Based on Solution, the market is segmented into Short Messaging Service (SMS), Location Based Services, Multimedia Messaging Service (MMS), Mobile Money, Mobile Email & IM, Mobile Advertising, Mobile Infotainment and Others. Based on End User, the market is segmented into Large Enterprises and SMB. Based on Vertical, the market is segmented into Government, Media & Entertainment, Healthcare, Telecom & IT, Retail, Education and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Google LLC, Samsung Electronics Co., Ltd. (Samsung Group), AT&T, Inc., Vodafone Group Plc, Reliance Industries Limited, Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), One97 Communications Limited, Mozat Pte Ltd. and Comviva Technologies Limited (Tech Mahindra Limited).
Scope of the Study
Market Segments Covered in the Report:
- Short Messaging Service (SMS)
- Location Based Services
- Multimedia Messaging Service (MMS)
- Mobile Money
- Mobile Email & IM
- Mobile Advertising
- Mobile Infotainment
By End User
- Large Enterprises
- Media & Entertainment
- Telecom & IT
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Apple, Inc.
- Google LLC
- Samsung Electronics Co., Ltd. (Samsung Group)
- AT&T, Inc.
- Vodafone Group Plc
- Reliance Industries Limited
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- One97 Communications Limited
- Mozat Pte Ltd.
- Comviva Technologies Limited (Tech Mahindra Limited)
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