According to a new report, published by KBV research, The Global Mobile Value-Added Services Market size is expected to reach $1652.9 billion by 2028, rising at a market growth of 14.4% CAGR during the forecast period.
The Short Messaging Service (SMS) market is leading the Global Mobile Value-Added Services Market by Solution in 2021; thereby, achieving a market value of $398.9 billion by 2028. Text messages or short messaging service messages are the communications that individuals send from their mobile phones. Short message service is gaining popularity as an e-marketing channel because it allows customers simple to convey information to huge groups of people quickly and easily. SMS offers a better customer engagement than some other mobile marketing channels, like email and social media.
The SMB market is estimated to grow at a CAGR of 16.7% during (2022 - 2028). It is due to a rise in the number of SMEs across different nations, which are increasingly investment in the adoption of latest solutions and services to their customers. Along with that, SMEs are majorly focusing on the acquisition of more clients and they aim at providing a wide range of services to its users.
The Government market has acquired maximum revenue in Global Mobile Value-Added Services Market by Vertical in 2021; thereby, achieving a market value of $475.3 billion by 2028. In India, for example, the government and telecom businesses are making investments in improving rural infrastructure connectivity so that they can offer services like selling as well as procurement data and assistance for farm commodities, educating farming communities on best practices, delivery of health care and education to remote villages through the mobile broadband network, and simple access to government services, among others.
The Asia Pacific market dominated the Global Mobile Value-Added Services Market by Region in 2021; thereby, achieving a market value of $640.2 billion by 2028. The Europe market is anticipated to grow at a CAGR of 13.7% during (2022 - 2028). Additionally, The North America market would showcase a CAGR of 14.2% during (2022 - 2028).
Full Report: https://www.kbvresearch.com/mobile-value-added-services-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Apple, Inc., Google LLC, Samsung Electronics Co., Ltd. (Samsung Group), AT&T, Inc., Vodafone Group Plc, Reliance Industries Limited, Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), One97 Communications Limited, Mozat Pte Ltd. and Comviva Technologies Limited (Tech Mahindra Limited).
By Solution
By End User
By Vertical
By Geography
Companies Profiled
Unique Offerings 
