Europe Mobile Value-Added Services Market Size, Share & Industry Trends Analysis Report By Solution, By End User, By Vertical (Government, Media & Entertainment, Healthcare, Telecom & IT, Retail, Education), By Country and Growth Forecast, 2022 - 2028
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Get in-depth analysis of the COVID-19 impact on the Europe Mobile Value-Added Services Market
Market Report Description
The Europe Mobile Value-Added Services Market would witness market growth of 13.7% CAGR during the forecast period (2022-2028).
5G, which is still a new technology in the worldwide telecommunications industry, is expected to be followed by technical advances. With the implementation of 5G, millions of new, secure, and speedy connections are predicted to be created. It is anticipated that the worldwide mobile value-added services market would experience a rise in revenue as a consequence of the emergence of 5G technology, owing to the growing population and demand for smartphones.
Mobile marketing enables companies and marketers to maintain a constant connection with customers. In a world when consumers are continually connected to the Internet, a company may easily achieve success with a mobile-centric advertising strategy. Clients are no longer confined to their residences or workplaces, and brands must be present wherever their customers are. Mobile advertising enables firms to interact with mobile consumers.
Mobile advertising is, above all else, a customized kind of marketing. It provides advertisers a glimpse into the consumer's lifestyle area and enables them to tap into that with any appropriate type of media. Brands enhance their chances of turning viewers into paying customers by getting closer to them. Mobile advertising uses a variety of ad formats and styles to generate user-friendly advertisements that promote brands. It is more adaptable, permits greater customization, and produces superior outcomes.
With changes in data consumption habits and demand, the European mobile sector has played a crucial role in keeping consumers and companies linked during the epidemic. To mitigate the effect of the pandemic, operators are providing free educational services, using mobile big data tools for epidemiological modelling, and giving direct money for hospitals, frontline workers, and other healthcare efforts.
The Germany market dominated the Europe Mobile Value-Added Services Market by Country in 2021; thereby, achieving a market value of $103.4 billion by 2028. The UK market is poised to grow at a CAGR of 12.7% during (2022 - 2028). Additionally, The France market would witness a CAGR of 14.5% during (2022 - 2028).
Based on Solution, the market is segmented into Short Messaging Service (SMS), Location Based Services, Multimedia Messaging Service (MMS), Mobile Money, Mobile Email & IM, Mobile Advertising, Mobile Infotainment and Others. Based on End User, the market is segmented into Large Enterprises and SMB. Based on Vertical, the market is segmented into Government, Media & Entertainment, Healthcare, Telecom & IT, Retail, Education and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Google LLC, Samsung Electronics Co., Ltd. (Samsung Group), AT&T, Inc., Vodafone Group Plc, Reliance Industries Limited, Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), One97 Communications Limited, Mozat Pte Ltd. and Comviva Technologies Limited (Tech Mahindra Limited).
Scope of the Study
Market Segments Covered in the Report:
- Short Messaging Service (SMS)
- Location Based Services
- Multimedia Messaging Service (MMS)
- Mobile Money
- Mobile Email & IM
- Mobile Advertising
- Mobile Infotainment
By End User
- Large Enterprises
- Media & Entertainment
- Telecom & IT
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Apple, Inc.
- Google LLC
- Samsung Electronics Co., Ltd. (Samsung Group)
- AT&T, Inc.
- Vodafone Group Plc
- Reliance Industries Limited
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- One97 Communications Limited
- Mozat Pte Ltd.
- Comviva Technologies Limited (Tech Mahindra Limited)
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