North America Marketing Resource Management Market

North America Marketing Resource Management Market By Component (Solutions and Services), By Deployment Type (On-premise and Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (Manufacturing, Consumer Goods & Retail, Travel & Hospitality, Healthcare, Telecom & IT, BFSI and Others), By Country, Industry Analysis and Forecast, 2020 - 2026

Report Id: KBV-5299 Publication Date: February-2021 Number of Pages: 134
Special Offering:
Industry Insights | Market Trends
Highest number of Tables | 24/7 Analyst Support

Market Report Description

The North America Marketing Resource Management Market would witness market growth of 12.1% CAGR during the forecast period (2020-2026). Marketing resource management (MRM) refers to a technology utilized to effectively manage people, associated technology & operations like production, planning, and design of marketing process. The advent of MRM applications has assisted enterprises in their planning and budgeting. With the help of features such as planning and budgeting, marketing departments can design their budgets; define the expense types and period closeouts among others. With the help of this solution, the marketing department can execute a strategic program, and manage potential threats.

MRM market has observed major growth in recent years, owing to the need for examining the market trends and then plan and devise marketing strategies. The technological advancements and up-gradation of MRM software tools have further contributed to the surge in acceptance of MRM by various organizations. The severe competition within various industry verticals has reduced the marketing budgets significantly. This, as a result, compelled the companies to choose MRM solutions, and to increase expenditure on marketing activities and enhance return on investment (ROI).

Acceptance of cloud-based MRM services is another main aspect that is boosting the MRM market, as cloud-based services have assisted in further decreasing the overall expenses on marketing. Cloud-based third-party MRM services also help organizations to pay attention to their primary activities. MRM installation in SMEs is still not prevalent due to the absence of IT support or concerns with respect to the high initial investment. Low cost or pay-per-use cloud-based services are anticipated to offer the essential momentum to the adoption of MRM in SMEs.

Based on Component, the market is segmented into Solutions and Services. Solutions segment is further bifurcated across Marketing Asset Management, Project Management, Brand & Advertisement Management, Financial Management, Capacity Planning Management and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Manufacturing, Consumer Goods & Retail, Travel & Hospitality, Healthcare, Telecom & IT, BFSI and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

Free Valuable Insights: Marketing Resource Management Market in North America is expected to register a CAGR of 12.1% during the forecast period (2020-2026)

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, SAP SE, Teradata Corporation, Microsoft Corporation, HCL Technologies Ltd. (HCL Enterprises), Adobe, Inc., Oracle Corporation, Infor, Inc. (Koch Industries), SAS Institute, Inc., and North Plains Systems Corporation (Aclate, Inc.)

Scope of the Study

Market Segments Covered in the Report:

By Component

  • Solutions
    • Marketing Asset Management
    • Project Management
    • Brand & Advertisement Management
    • Financial Management
    • Capacity Planning Management
    • Others
  • Services

By Deployment Type

  • On-premise
  • Cloud

By Enterprise Size

  • Large Enterprises
  • Small & Medium Enterprises

By End User

  • Manufacturing
  • Consumer Goods & Retail
  • Travel & Hospitality
  • Healthcare
  • Telecom & IT
  • BFSI
  • Others

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America

Companies Profiled

  • IBM Corporation
  • SAP SE
  • Teradata Corporation
  • Microsoft Corporation
  • HCL Technologies Ltd. (HCL Enterprises)
  • Adobe, Inc.
  • Oracle Corporation
  • Infor, Inc. (Koch Industries)
  • SAS Institute, Inc.
  • North Plains Systems Corporation (Aclate, Inc.)
Need a report that reflects how COVID-19 has impacted this market and its growth? Download Free Sample Now


Call: +1(646) 600-5072


  • Buy Sections of This Report
  • Buy Country Level Reports
  • Request for Historical Data
  • Discounts Available for Start-Ups & Universities

Unique Offerings Unique Offerings

  • Exhaustive coverage
  • The highest number of Market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Support with 10% customization free after sale

Trusted by over
5000+ clients

Our team of dedicated experts can provide you with attractive expansion opportunities for your business.

Client Logo