Europe Marketing Resource Management Market By Component (Solutions and Services), By Deployment Type (On-premise and Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (Manufacturing, Consumer Goods & Retail, Travel & Hospitality, Healthcare, Telecom & IT, BFSI and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
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The Europe Marketing Resource Management Market would witness market growth of 13% CAGR during the forecast period (2020-2026). A surge in the number of marketing channels has developed a requirement to manage complicated marketing activities to promote the brand and products in a better way. MRM software provides real-time updates about the marketing activities and also safeguards real-time access to organizational data with digital accounts. The organization can install on-premise or cloud-based MRM solutions based on their requirements and infrastructure. MRM is primarily deployed by large scale enterprises, considering massive budgets for marketing activities in comparison to small and medium enterprises (SMEs). Although, SMEs have displayed a keen interest towards MRM solutions to get the highest returns from their marketing practices.
The growth of the market is because of the rising need among businesses to make sure about brand and regulatory compliance. The rising need to decrease cycle time projections through content distribution and duplication is expected to further boost the demand for marketing resource management solutions. Moreover, the growing diversity in delivery channels has bolstered the market growth.
Marketing Resource Management (MRM) solutions facilitate businesses to simplify their marketing operations. These operations involve brand management, workforce management, financial management, and content management, among others. With the perfect integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies, MRM solutions assist marketers to take absolute control of marketing initiatives and tasks. In modern times, marketers are aiming to create more complex marketing processes, hence developing demand for MRM solutions in several end-use industries.
Based on Component, the market is segmented into Solutions and Services. Solutions segment is further bifurcated across Marketing Asset Management, Project Management, Brand & Advertisement Management, Financial Management, Capacity Planning Management and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Manufacturing, Consumer Goods & Retail, Travel & Hospitality, Healthcare, Telecom & IT, BFSI and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, SAP SE, Teradata Corporation, Microsoft Corporation, HCL Technologies Ltd. (HCL Enterprises), Adobe, Inc., Oracle Corporation, Infor, Inc. (Koch Industries), SAS Institute, Inc., and North Plains Systems Corporation (Aclate, Inc.)
Scope of the Study
Market Segments Covered in the Report:
- Marketing Asset Management
- Project Management
- Brand & Advertisement Management
- Financial Management
- Capacity Planning Management
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Consumer Goods & Retail
- Travel & Hospitality
- Telecom & IT
- Rest of Europe
- IBM Corporation
- SAP SE
- Teradata Corporation
- Microsoft Corporation
- HCL Technologies Ltd. (HCL Enterprises)
- Adobe, Inc.
- Oracle Corporation
- Infor, Inc. (Koch Industries)
- SAS Institute, Inc.
- North Plains Systems Corporation (Aclate, Inc.)
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