Asia Pacific Marketing Resource Management Market By Component (Solutions and Services), By Deployment Type (On-premise and Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (Manufacturing, Consumer Goods & Retail, Travel & Hospitality, Healthcare, Telecom & IT, BFSI and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
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Market Report Description
The Asia Pacific Marketing Resource Management Market would witness market growth of 15.7% CAGR during the forecast period (2020-2026). MRM solutions comprise of applications and technologies that assist in coordinating processes, workforces, and assets for marketing. These solutions are extensively deployed by enterprises for several features like performance management, knowledge management, and strategic planning. The enhancements in enterprise technology, along with universal changes in consumer behaviour, are anticipated to propel the demand for digital marketing experiences, thereby boosting the growth of the market.
The marketing resources are anticipated to expand the incorporation of big data sets and involve connected Internet of Things (IoT) technologies into business operation, hence creating growth prospects for the MRM solutions in several end-use industries. Global brand managers are aiming to deploy Marketing Technology (MarTech) in their business operations. These MarTech tools involve Content Management System (CMS), Marketing Automation (MA), and Customer Relationship Management (CRM), among others. These tools provide significant advantages with respect to performance and asset management.
The lack of cost visibility while installing marketing resource management applications is anticipated to limit the growth. Moreover, the low trust in new marketing technologies is creating challenges for MRM vendors. Though, the outbreak of the COVID-19 pandemic is expected to impact the growth of the market positively. During the pandemic, various enterprises are increasingly deploying ML and AI technologies in regions like marketing analytics, strategic planning budgeting, project management, and media planning execution.
Based on Component, the market is segmented into Solutions and Services. Solutions segment is further bifurcated across Marketing Asset Management, Project Management, Brand & Advertisement Management, Financial Management, Capacity Planning Management and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Manufacturing, Consumer Goods & Retail, Travel & Hospitality, Healthcare, Telecom & IT, BFSI and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, SAP SE, Teradata Corporation, Microsoft Corporation, HCL Technologies Ltd. (HCL Enterprises), Adobe, Inc., Oracle Corporation, Infor, Inc. (Koch Industries), SAS Institute, Inc., and North Plains Systems Corporation (Aclate, Inc.)
Scope of the Study
Market Segments Covered in the Report:
- Marketing Asset Management
- Project Management
- Brand & Advertisement Management
- Financial Management
- Capacity Planning Management
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Consumer Goods & Retail
- Travel & Hospitality
- Telecom & IT
- South Korea
- Rest of Asia Pacific
- IBM Corporation
- SAP SE
- Teradata Corporation
- Microsoft Corporation
- HCL Technologies Ltd. (HCL Enterprises)
- Adobe, Inc.
- Oracle Corporation
- Infor, Inc. (Koch Industries)
- SAS Institute, Inc.
- North Plains Systems Corporation (Aclate, Inc.)
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