The North America IP Geo-Location Services Market would witness market growth of 10.0% CAGR during the forecast period (2022-2028).
IP geo-location has proven beneficial in five key areas, namely content delivery, marketing, compliance, fraud prevention, and security. Digital content providers use IP geo-location to regulate blackout zones and identify viewers' regional eligibility to access their material. The shipping and registration addresses of website users can be compared to the geo-location of the IP by fraud protection teams working on e-commerce and financial services websites to identify unusual activities.
Like offline marketers, online marketers can carry out location-based ad campaigns. Online casinos and other enterprises that must abide by local laws utilize technology to ensure their operations are legal. Additionally, law enforcement and governmental bodies can track online criminals. The increasing demand for digitization and automation also increases the demand for IP geo-location services. These services are widely used by internet businesses that provide e-commerce, OTT, broadcasting, travel, and other services. IP geo-location APIs support Python, C programming, Java, and other language commands.
In Mexico, the national government has legislated that all users of Mexican banks' websites and mobile applications must consent to geo-location (i.e., the user's precise active location at the moment of usage) before engaging in any banking activity. As per this mandate, users will be prevented from finishing any transactions until they enable geo-location, making the program mandatory. In addition, creating new accounts, signing contracts, and using remote banking services require consent to the location services. This resolution for the new location criteria was initially enacted in 2019. Still, it was delayed for several years so banks could properly adapt their systems in time for implementation. These factors further strengthen the growth of the regional IP geo-location services market.
The US market dominated the North America IP Geo-Location Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,192.9 Million by 2028. The Canada market is poised to grow at a CAGR of 12.5% during (2022 - 2028). Additionally, The Mexico market would witness a CAGR of 11.5% during (2022 - 2028).
Based on API Package, the market is segmented into Basic, Extended IP, and Core. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises. Based on Application, the market is segmented into Digital Rights Management, Fraud Detection, Localize Web Content, Target Advertisement, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Global IP Geo-Location Services Market is Estimated to reach $4.7 Billion by 2028, at a CAGR of 11.3%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Pitney Bowes, Inc., Akamai Technologies, Inc., Apilayer Data Products GmbH (Idera, Inc.), BigDataCloud Pty Ltd., Tibco Software, Inc. (Vista Equity Partners), Geobyte, Hexasoft Development Sdn. Bhd. (IP2Location), Foundry (KickFire, Inc.), MaxMind, Inc., and Neustar, Inc. (TransUnion LLC).
By API Package
By Enterprise Size
By Application
By Country
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