The Asia Pacific IP Geo-Location Services Market would witness market growth of 12.3% CAGR during the forecast period (2022-2028).
Geo-location databases assemble as much data as possible on ISPs and the IP address categories they employ. These databases offer a variety of ways to access this data, some of which are more efficient than others. As a result, some databases are more precise than others in identifying a user's location. The most precise geo-location databases are 99% accurate at the country level, 98% accurate at the regional level, and 97% accurate at the city level when tracking a user's whereabouts globally.
IP geo-location enables businesses to deliver customers pertinent offers and services based on their location. It may also aid in thwarting fraud. For instance, if someone frequently uses a banking app from a particular area and a withdrawal is made from a different location they have never visited, the app can prevent the transaction from taking place and safeguard the assets. IP geo-location is thus advantageous to both users and enterprises.
The Asia Pacific market will expand due to the rising demand for location-based systems in the logistics and transportation sector. In addition, this region's expanding infrastructure in commercial buildings, neighborhoods, and shopping centers presents lucrative growth prospects for indoor location-based applications. Additionally, this region has the most internet users worldwide, accounting for about 2.5 billion. The extensive use of the internet and the alterations spurred by digital transformation have greatly advanced the field of digital marketing. Hence, the rising use of geo-location and internet penetration have presented multiple growth prospects for the growth of the IP geo-location services market.
The China market dominated the Asia Pacific IP Geo-Location Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $383 Million by 2028. The Japan market is estimated to grow a CAGR of 11.6% during (2022 - 2028). Additionally, The India market would experience a CAGR of 13% during (2022 - 2028).
Based on API Package, the market is segmented into Basic, Extended IP, and Core. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises. Based on Application, the market is segmented into Digital Rights Management, Fraud Detection, Localize Web Content, Target Advertisement, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide IP Geo-Location Services Market is Projected to reach USD 4.7 Billion by 2028, at a CAGR of 11.3%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Pitney Bowes, Inc., Akamai Technologies, Inc., Apilayer Data Products GmbH (Idera, Inc.), BigDataCloud Pty Ltd., Tibco Software, Inc. (Vista Equity Partners), Geobyte, Hexasoft Development Sdn. Bhd. (IP2Location), Foundry (KickFire, Inc.), MaxMind, Inc., and Neustar, Inc. (TransUnion LLC).
By API Package
By Enterprise Size
By Application
By Country
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