The Latin America, Middle East and Africa IP Geo-Location Services Market would witness market growth of 17.6% CAGR during the forecast period (2022-2028).
Knowing a customer's location is extremely important for service providers since it allows them to adapt and improve the user experience by, for example, recommending local sports highlights to watch local channels for streaming or local news articles to read. Herein lies the requirement for IP geo-location of devices, which enables the real-time acquisition of information and users' precise location.
Geo-location is a technique that determines or describes the user's precise location using data from user devices. IP addresses are not connected to specific places in the world, and the resources they are linked to can shift over time. Either proprietary solutions created for their usage or third-party vendor services that give this database are used to accomplish this.
IP geo-location service providers in Africa and the Middle East are attempting to create software platforms to link, augment, and improve location services throughout the region. This unquestionably presents a big opportunity for resources to be directed toward in-app advertising, especially about social media, games, and messaging apps. Advertising for gaming apps makes sense, given their enormous popularity in this region. In addition, investing in in-app advertisements will significantly increase reach due to the high volume of users on messaging apps and social media. Social media sites like WhatsApp and Facebook are highly preferred in Latin America. In recent years, the region has also seen a rise in the downloads of apps like TikTok in markets like Chile, Brazil, Argentina, and Colombia. These factors further strengthen the growth of the regional IP geo-location services market.
The Brazil market dominated the LAMEA IP Geo-Location Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $104.3 Million by 2028. The Argentina market is experiencing a CAGR of 18.3% during (2022 - 2028). Additionally, The UAE market would display a CAGR of 17.3% during (2022 - 2028).
Based on API Package, the market is segmented into Basic, Extended IP, and Core. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises. Based on Application, the market is segmented into Digital Rights Management, Fraud Detection, Localize Web Content, Target Advertisement, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Global IP Geo-Location Services Market is Predict to reach $4.7 Billion by 2028, at a CAGR of 11.3%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Pitney Bowes, Inc., Akamai Technologies, Inc., Apilayer Data Products GmbH (Idera, Inc.), BigDataCloud Pty Ltd., Tibco Software, Inc. (Vista Equity Partners), Geobyte, Hexasoft Development Sdn. Bhd. (IP2Location), Foundry (KickFire, Inc.), MaxMind, Inc., and Neustar, Inc. (TransUnion LLC).
By API Package
By Enterprise Size
By Application
By Country
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