The North America Hard Kombucha Market would witness market growth of 38.5% CAGR during the forecast period (2022-2028).
Hard kombucha flavours like blueberry basil, mint and cherry, berry hibiscus, among many others, give consumers the freedom to pick, a change of flavour, and the chance to try new flavours. The hard kombucha market is also growing as a result of this factor. The use of hard kombucha are being fueled by the expansion of bars, wineries, beer shops, and craft breweries in many regions of the world.
The COVID-19 pandemic had a positive effect for the fermented beverage industry since it led to a rise in coronavirus infection cases. Additionally, consumer demand for immunity-boosting beverages shifted as a result of the pandemic. Demand for hard kombucha is rising as a result of consumers' intelligent behaviour and rising health consciousness.
A fermented beverage with traces of alcohol is kombucha. Despite being marketed as a non-alcoholic beverage at first, retailers removed the drink from their shelves in 2010 due to a controversy regarding its alcohol content. Due to ongoing fermentation inside the bottles, the alcohol content in some GT Kombucha and Synergy brands had risen slightly to as much as 2.5% ABV. When kombucha was refilled, these controversies increased public awareness of the beverage and boosted sales.
In North America, the demand for functional beverages is rising quickly. This increase in demand is due to a variety of market participants, an increase in the number of functional RTD beverage producers, rising consumer demand for functional drinks, and rising consumer knowledge of the advantages of drinking functional beverages. Additionally, consumers in this region place a greater emphasis on maintaining their physical fitness, as a result of which they consume huge quantities of energy drinks to strengthen their immune systems, improve bone health, and increase mental vitality. Hard kombucha consumption has accelerated in the area as a result of the rising desire for functional beverages.
The US market dominated the North America Hard Kombucha Market by Country in 2021; thereby, achieving a market value of $96,042.9 Thousands by 2028. The Canada market is experiencing a CAGR of 41.6% during (2022 - 2028). Additionally, The Mexico market would exhibit a CAGR of 40.4% during (2022 - 2028).
Based on Category, the market is segmented into Conventional and Organic. Based on Product Type, the market is segmented into Flavored and Plain. Based on Distribution Channel, the market is segmented into Food Retail and Food Service. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Global Hard Kombucha Market is Estimated to reach $367.7 Million by 2028, at a CAGR of 40.1%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Boochcraft, Unity Vibration Kombucha, Flying Embers, Odell Brewing Co., Remedy Drinks, Jiant, GT’S Living Goods LLC, Buddha's Brew, Inc. and Ummi kombucha (Exotic Margin SA).
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