The Latin America, Middle East and Africa Hard Kombucha Market would witness market growth of 42.9% CAGR during the forecast period (2022-2028).
The market demand is being driven by consumers' increasing consumption of beverages with a moderate alcohol level, particularly millennials and the younger generation. The demand for low-alcohol beverages has also grown as a result of people drinking less alcohol and being more soberly interested. Demand for the product is anticipated to be driven by a shift in customer preference toward fermented drinks/beverages with a health focus. These beverages include probiotic microorganisms, which aid customers in overcoming conditions including inflammation and digestion.
Although many of the alleged health advantages of kombucha have not been sufficiently investigated, it has historically been consumed for its purported health benefits. At first, it was thought to provide stimulating effects, be a cleansing agent, and support gastrointestinal health. Customers continue to drink the beverage for these alleged advantages as well as numerous others, such as its alleged effects on cancer prevention, immunity, obesity, atherosclerosis, cardiovascular disease, hypertension, anaemia, and pulmonary disease.
This and other alleged advantages are being examined to see if there is a link between kombucha drinking and better health and to identify any potential underlying mechanisms. The majority of kombucha's alleged health advantages are attributed to its antioxidant capabilities and capacity to scavenge free radicals, according to results from animal studies, although human trials have not been conducted to substantiate these findings.
In accordance with the Brazilian Standard of Identity for Kombucha, the label of any kombucha that has undergone pasteurization must declare as much. Clearly identifying the alcohol content and preventing the use of unapproved functional and health claims are additional requirements. In addition, the product is classified as being manufactured from tea, which is different from the Standards that KBI is proposing, which acknowledge that the Kombucha culture can ferment a wide variety of substrates, including coffee, herbs, and yerba mate. Additionally, increased use of these beverages promotes mental health and aids in keeping a positive attitude. Therefore, it is anticipated that these factors will fuel the expansion of the market for hard kombucha in the LAMEA region.
The Brazil market dominated the LAMEA Hard Kombucha Market by Country in 2021; thereby, achieving a market value of $5,905 Thousands by 2028. The Argentina market is showcasing a CAGR of 43.7% during (2022 - 2028). Additionally, The UAE market would register a CAGR of 42.5% during (2022 - 2028).
Based on Category, the market is segmented into Conventional and Organic. Based on Product Type, the market is segmented into Flavored and Plain. Based on Distribution Channel, the market is segmented into Food Retail and Food Service. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Global Hard Kombucha Market is Predict to reach $367.7 Million by 2028, at a CAGR of 40.1%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Boochcraft, Unity Vibration Kombucha, Flying Embers, Odell Brewing Co., Remedy Drinks, Jiant, GT’S Living Goods LLC, Buddha's Brew, Inc. and Ummi kombucha (Exotic Margin SA).
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