North America Consent Management Market By Component (Software and Services), By Deployment Mode (On-premise and Cloud), By Touch Point (Mobile App and Web App), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027
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Market Report Description
The North America Consent Management Market would witness market growth of 21.1% CAGR during the forecast period (2021-2027).
Consent management software helps in managing the complete life cycle that includes storage, collection, and documentation of consent from the customers. In addition, this software utilizes the e-consent management engine, which enables organizations to record consent communications with their employees, customers, and users. Also, the software helps customers to opt for what they consent to, for what objective they accept, and to control access to their personal information. In addition, the consent management software enables advertisers, publishers, and tech companies to strengthen and simplify the customer experience across various domains and devices to deliver the correct customized experience based on a customers’ preference.
In the financial service sector, a consent management solution allows the effective management of user preferences on data processing and modification in consent settings. Various consent management solution providers deliver inbuilt review procedures to follow compliance. In addition, data privacy is of utmost importance in the financial sector. It is because financial institutions, banks, and insurance companies operate a huge volume of sensitive & confidential data about their customers. Therefore, the usage of consent management software is very crucial in safeguarding the data from getting authorized by third parties.
The presence of various key market players in this region is supporting the growth of the regional consent management market. In addition, the imposition of different regulatory compliances and policies by the government to protect of consumer data is estimated to augment the adoption of consent management solutions across this region. Along with that, the high adoption rate of various advanced solutions among enterprises is accelerating the growth of the regional market.
Companies generate a huge amount of data regarding customers’ preferences and other information through various touchpoints, which makes it important for the companies to manage this accumulated data and request access to the customers. Due to this, the demand for consent management software and services is fueling across this region and hence, boosting the growth of the regional market.
The US market dominated the North America Consent Management Services Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $70.6 million by 2027. The Canada market is experiencing a CAGR of 27% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 25.9% during (2021 - 2027).
Based on Component, the market is segmented into Software and Services. Based on Deployment Mode, the market is segmented into On-premise and Cloud. Based on Touch Point, the market is segmented into Mobile App and Web App. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include OneTrust, LLC, Quantcast, Piwik Pro SA, TrustArc Inc, Cookiebot CMP (Cybot), Iubenda s.r.l, Trunomi, Crownpeak, BigID, Inc., and CivicUK.
Scope of the Study
Market Segments Covered in the Report:
By Deployment Mode
By Touch Point
- Mobile App
- Web App
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- OneTrust, LLC.
- Piwik Pro SA
- TrustArc Inc
- Cookiebot CMP (Cybot)
- Iubenda s.r.l
- BigID, Inc.
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