LAMEA Consent Management Market By Component (Software and Services), By Deployment Mode (On-premise and Cloud), By Touch Point (Mobile App and Web App), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027
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Market Report Description
The Latin America, Middle East and Africa Consent Management Market would witness market growth of 26.7% CAGR during the forecast period (2021-2027).
The process or system for enabling users to regulate the kind of personal data customers willing to share with a company is termed consent management. This system is gaining more traction among the organizations due to the lawful requirement for websites to get user consent for gathering data via cookies while browsing. In addition, companies around the world are becoming more responsible for collecting and organizing customer consent.
Further, consent management guides compliances by informing customers about data accumulation and usage practices. A robust consent management process helps in recording and tracking consent collection in order to release the burden from organizations to follow the global laws & regulations.
The increasing cases of data breaches across this region is one of the major reasons behind the growth of the regional consent management market. Marketers request the customer for their consent in the consent management process to perform tasks such as collection, storage, and processing of customer data to carry out business operations efficiently. Then, the collected data is utilized for marketing campaigns. In addition, consent collection is also generally known as subscribing to get regular updates from any company.
By adopting consent management solutions, companies can supervise and track this collected data along with being compliant with all the regulations for data privacy. Moreover, the changing regulatory compliances and the increasing investment in IT are estimated to push the regional market forward. Also, the growing digitalization across various nations of this region would accelerate the growth of the consent management market over the forecast period.
The Software market dominated the Nigeria Consent Management Market by Component 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $3 million by 2027. The Services market is expected to witness a CAGR of 32.8% during (2021 - 2027).
Based on Component, the market is segmented into Software and Services. Based on Deployment Mode, the market is segmented into On-premise and Cloud. Based on Application, the market is segmented into Mobile App and Web App. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include OneTrust, LLC, Quantcast, Piwik Pro SA, TrustArc Inc, Cookiebot CMP (Cybot), Iubenda s.r.l, Trunomi, Crownpeak, BigID, Inc., and CivicUK.
Scope of the Study
Market Segments Covered in the Report:
By Deployment Mode
By Touch Point
- Mobile App
- Web App
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- OneTrust, LLC.
- Piwik Pro SA
- TrustArc Inc
- Cookiebot CMP (Cybot)
- Iubenda s.r.l
- BigID, Inc.
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