Published Date: 18-Nov-2021
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According to a new report Global Consent Management Market, published by KBV research, The Global Consent Management Market size is expected to reach $1.2 billion by 2027, rising at a market growth of 21.9% CAGR during the forecast period.
The software segment is estimated to dominate the consent management market over the forecast period. With the usage of consent management software, companies can manage the complete life cycle that includes storage, collection, and documentation of the consent of the customers. The software enables advertisers, publishers, and tech enterprises to consolidate and streamline the customer experience across various domains and devices to deliver the customized experience on the basis of customers’ preferences.
The web app segment is anticipated to garner the highest market share over the forecast period. Web apps are wholly operated on the web browser. Users do not need to install and download this touchpoint on their local machine. In addition, web browsers are generally utilized for examining various terms and to visit numerous websites.
Europe is projected to garner the maximum share in the market over the forecast period. In the consent management market, Europe is the prominent region after enacting the GDPR and the mandating the data controllers to get consent prior to their collection and usage of personal information. With the accelerating business transformation in Europe, companies are highly deploying consent management platforms to make their businesses more efficient.
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of OneTrust, LLC, Quantcast, Piwik Pro SA, TrustArc Inc, Cookiebot CMP (Cybot), Iubenda s.r.l, Trunomi, Crownpeak, BigID, Inc., and CivicUK.
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