The North America AdTech Market would witness market growth of 13.3% CAGR during the forecast period (2023-2030).
The technology and tools used to manage, deliver, and assess the efficacy of internet advertisements are referred to as "ad tech" (advertising technology). The demand-side platforms (DSPs), ad exchanges, supply-side platforms (SSPs), and other businesses and products make up the ad tech market. Connected TV (CTV), geotargeting, hyper-personalization, augmented reality & virtual reality, integrated customer journeys, and vernacularization are prominent trends in the ad tech market.
Moreover, programmatic advertising targets and delivers ads using algorithms and data, making ad campaigns more successful and efficient. Because it incorporates sponsored material into the layout and style of a website, native advertising is also growing in popularity. Native advertising facilitates efficient consumer engagement because it is less invasive than standard banner adverts. Since there has been an increase in investment in data, artificial intelligence, automation, and programmatic advertising, the market is expected to expand quickly.
The growing popularity of over-the-top (OTT) content liberates U.S. citizens from cable, geographical restrictions, and broadcast schedules and radically alters the way video is sold, created, and watched. Hence, increased usage can be attributed to limited genre options, flexible packaging, greater gadget availability, internet penetration, and reduced prices. Furthermore, the rising proportion of viewing time devoted to over-the-top (OTT) video content indicates the expansion of streaming. In addition, it is altering the United States' entertainment landscape due to rising income figures. As a result, the use of AdTech services in the region is anticipated to increase.
The US market dominated the North America AdTech Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $596.3 Billion by 2030. The Canada market is experiencing a CAGR of 15.8% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 14.8% during (2023 - 2030).
Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks, and Others. Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The AdTech Market is Predict to reach $2365.4 Billion by 2030, at a CAGR of 14%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), X Corp. (Twitter, Inc.), Oracle Corporation, Criteo S.A., Amazon.com, Inc. and Magnite, Inc. (SpotX).
Scope of the Study
Market Segments Covered in the Report:
By Enterprise Size
- Large Enterprise
- Small & Medium Enterprise
By Platform
By Solution
- Demand-side Platforms (DSPs)
- Supply-side Platforms (SSPs)
- Data Management Platforms (DMPs)
- Ad Networks
- Others
By Advertising Type
- Search & Display Advertising
- Mobile Advertising
- Email Marketing
- Programmatic Advertising
- Native Advertising & Others
By Vertical
- Retail & Consumer Goods
- IT & Telecom
- BFSI
- Education
- Healthcare
- Media & Entertainment
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Alibaba Group Holding Limited
- Facebook (Meta Platforms, Inc.)
- Microsoft Corporation
- Google LLC (Alphabet, Inc.)
- X Corp. (Twitter, Inc.)
- Oracle Corporation
- Criteo S.A.
- Amazon.com, Inc.
- Magnite, Inc. (SpotX)
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America AdTech Market, by Enterprise Size
1.4.2 North America AdTech Market, by Platform
1.4.3 North America AdTech Market, by Solution
1.4.4 North America AdTech Market, by Advertising Type
1.4.5 North America AdTech Market, by Vertical
1.4.6 North America AdTech Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market composition & scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.2.4 Geographical Expansions
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2019, Jan – 2023, Aug) Leading Players
4.4 Porter’s Five Force Analysis
Chapter 5. North America AdTech Market by Enterprise Size
5.1 North America Large Enterprise Market by Region
5.2 North America Small & Medium Enterprise Market by Region
Chapter 6. North America AdTech Market by Platform
6.1 North America Mobile Market by Country
6.2 North America Web Market by Country
6.3 North America Others Market by Country
Chapter 7. North America AdTech Market by Solution
7.1 North America Demand-side Platforms (DSPs) Market by Country
7.2 North America Supply-side Platforms (SSPs) Market by Country
7.3 North America Data Management Platforms (DMPs) Market by Country
7.4 North America Ad Networks Market by Country
7.5 North America Others Market by Country
Chapter 8. North America AdTech Market by Advertising Type
8.1 North America Search & Display Advertising Market by Country
8.2 North America Mobile Advertising Market by Country
8.3 North America Email Marketing Market by Country
8.4 North America Programmatic Advertising Market by Country
8.5 North America Native Advertising & Others Market by Country
Chapter 9. North America AdTech Market by Vertical
9.1 North America Retail & Consumer Goods Market by Country
9.2 North America IT & Telecom Market by Country
9.3 North America BFSI Market by Country
9.4 North America Education Market by Country
9.5 North America Healthcare Market by Country
9.6 North America Media & Entertainment Market by Country
9.7 North America Others Market by Country
Chapter 10. North America AdTech Market by Country
10.1 US AdTech Market
10.1.1 US AdTech Market by Enterprise Size
10.1.2 US AdTech Market by Platform
10.1.3 US AdTech Market by Solution
10.1.4 US AdTech Market by Advertising Type
10.1.5 US AdTech Market by Vertical
10.2 Canada AdTech Market
10.2.1 Canada AdTech Market by Enterprise Size
10.2.2 Canada AdTech Market by Platform
10.2.3 Canada AdTech Market by Solution
10.2.4 Canada AdTech Market by Advertising Type
10.2.5 Canada AdTech Market by Vertical
10.3 Mexico AdTech Market
10.3.1 Mexico AdTech Market by Enterprise Size
10.3.2 Mexico AdTech Market by Platform
10.3.3 Mexico AdTech Market by Solution
10.3.4 Mexico AdTech Market by Advertising Type
10.3.5 Mexico AdTech Market by Vertical
10.4 Rest of North America AdTech Market
10.4.1 Rest of North America AdTech Market by Enterprise Size
10.4.2 Rest of North America AdTech Market by Platform
10.4.3 Rest of North America AdTech Market by Solution
10.4.4 Rest of North America AdTech Market by Advertising Type
10.4.5 Rest of North America AdTech Market by Vertical
Chapter 11. Company Profiles
11.1 Adobe, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expense
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.5.2 Product Launches and Product Expansions:
11.1.6 SWOT Analysis
11.2 Alibaba Group Holding Limited
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental Analysis
11.2.4 Recent strategies and developments:
11.2.4.1 Geographical Expansions:
11.2.5 SWOT Analysis
11.3 Facebook (Meta Platforms, Inc.)
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segment and Regional Analysis
11.3.4 Research & Development Expense
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.6 SWOT Analysis
11.4 Microsoft Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expenses
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.5.3 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 Google LLC (Alphabet, Inc.)
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Segmental and Regional Analysis
11.5.4 Research & Development Expense
11.5.5 Recent strategies and developments:
11.5.5.1 Partnerships, Collaborations, and Agreements:
11.5.5.2 Product Launches and Product Expansions:
11.5.6 SWOT Analysis
11.6 X Corp. (Twitter, Inc.)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.5.2 Product Launches and Product Expansions:
11.7 Oracle Corporation
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expense
11.7.5 Recent strategies and developments:
11.7.5.1 Partnerships, Collaborations, and Agreements:
11.7.5.2 Product Launches and Product Expansions:
11.7.6 SWOT Analysis
11.8 Criteo S.A.
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expense
11.8.5 Recent strategies and developments:
11.8.5.1 Partnerships, Collaborations, and Agreements:
11.8.5.2 Acquisition and Mergers:
11.8.5.3 Product Launches and Product Expansions:
11.8.5.4 Geographical Expansions:
11.8.6 SWOT Analysis
11.9 Amazon.com, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental Analysis
11.9.4 Recent strategies and developments:
11.9.4.1 Partnerships, Collaborations, and Agreements:
11.9.4.2 Product Launches and Product Expansions:
11.9.4.3 Acquisition and Mergers:
11.9.5 SWOT Analysis
11.10. Magnite, Inc. (SpotX)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Technology & Development Expenses
11.10.5 Recent strategies and developments:
11.10.5.1 Partnerships, Collaborations, and Agreements:
11.10.5.2 Product Launches and Product Expansions:
11.10.6 SWOT Analysis
TABLE 1 North America AdTech Market, 2019 - 2022, USD Billion
TABLE 2 North America AdTech Market, 2023 - 2030, USD Billion
TABLE 3 Partnerships, Collaborations and Agreements– AdTech Market
TABLE 4 Product Launches And Product Expansions– AdTech Market
TABLE 5 Acquisition and Mergers– AdTech Market
TABLE 6 Geographical Expansions– AdTech Market
TABLE 7 North America AdTech Market by Enterprise Size, 2019 - 2022, USD Billion
TABLE 8 North America AdTech Market by Enterprise Size, 2023 - 2030, USD Billion
TABLE 9 North America Large Enterprise Market by Region, 2019 - 2022, USD Billion
TABLE 10 North America Large Enterprise Market by Region, 2023 - 2030, USD Billion
TABLE 11 North America Small & Medium Enterprise Market by Region, 2019 - 2022, USD Billion
TABLE 12 North America Small & Medium Enterprise Market by Region, 2023 - 2030, USD Billion
TABLE 13 North America AdTech Market by Platform, 2019 - 2022, USD Billion
TABLE 14 North America AdTech Market by Platform, 2023 - 2030, USD Billion
TABLE 15 North America Mobile Market by Country, 2019 - 2022, USD Billion
TABLE 16 North America Mobile Market by Country, 2023 - 2030, USD Billion
TABLE 17 North America Web Market by Country, 2019 - 2022, USD Billion
TABLE 18 North America Web Market by Country, 2023 - 2030, USD Billion
TABLE 19 North America Others Market by Country, 2019 - 2022, USD Billion
TABLE 20 North America Others Market by Country, 2023 - 2030, USD Billion
TABLE 21 North America AdTech Market by Solution, 2019 - 2022, USD Billion
TABLE 22 North America AdTech Market by Solution, 2023 - 2030, USD Billion
TABLE 23 North America Demand-side Platforms (DSPs) Market by Country, 2019 - 2022, USD Billion
TABLE 24 North America Demand-side Platforms (DSPs) Market by Country, 2023 - 2030, USD Billion
TABLE 25 North America Supply-side Platforms (SSPs) Market by Country, 2019 - 2022, USD Billion
TABLE 26 North America Supply-side Platforms (SSPs) Market by Country, 2023 - 2030, USD Billion
TABLE 27 North America Data Management Platforms (DMPs) Market by Country, 2019 - 2022, USD Billion
TABLE 28 North America Data Management Platforms (DMPs) Market by Country, 2023 - 2030, USD Billion
TABLE 29 North America Ad Networks Market by Country, 2019 - 2022, USD Billion
TABLE 30 North America Ad Networks Market by Country, 2023 - 2030, USD Billion
TABLE 31 North America Others Market by Country, 2019 - 2022, USD Billion
TABLE 32 North America Others Market by Country, 2023 - 2030, USD Billion
TABLE 33 North America AdTech Market by Advertising Type, 2019 - 2022, USD Billion
TABLE 34 North America AdTech Market by Advertising Type, 2023 - 2030, USD Billion
TABLE 35 North America Search & Display Advertising Market by Country, 2019 - 2022, USD Billion
TABLE 36 North America Search & Display Advertising Market by Country, 2023 - 2030, USD Billion
TABLE 37 North America Mobile Advertising Market by Country, 2019 - 2022, USD Billion
TABLE 38 North America Mobile Advertising Market by Country, 2023 - 2030, USD Billion
TABLE 39 North America Email Marketing Market by Country, 2019 - 2022, USD Billion
TABLE 40 North America Email Marketing Market by Country, 2023 - 2030, USD Billion
TABLE 41 North America Programmatic Advertising Market by Country, 2019 - 2022, USD Billion
TABLE 42 North America Programmatic Advertising Market by Country, 2023 - 2030, USD Billion
TABLE 43 North America Native Advertising & Others Market by Country, 2019 - 2022, USD Billion
TABLE 44 North America Native Advertising & Others Market by Country, 2023 - 2030, USD Billion
TABLE 45 North America AdTech Market by Vertical, 2019 - 2022, USD Billion
TABLE 46 North America AdTech Market by Vertical, 2023 - 2030, USD Billion
TABLE 47 North America Retail & Consumer Goods Market by Country, 2019 - 2022, USD Billion
TABLE 48 North America Retail & Consumer Goods Market by Country, 2023 - 2030, USD Billion
TABLE 49 North America IT & Telecom Market by Country, 2019 - 2022, USD Billion
TABLE 50 North America IT & Telecom Market by Country, 2023 - 2030, USD Billion
TABLE 51 North America BFSI Market by Country, 2019 - 2022, USD Billion
TABLE 52 North America BFSI Market by Country, 2023 - 2030, USD Billion
TABLE 53 North America Education Market by Country, 2019 - 2022, USD Billion
TABLE 54 North America Education Market by Country, 2023 - 2030, USD Billion
TABLE 55 North America Healthcare Market by Country, 2019 - 2022, USD Billion
TABLE 56 North America Healthcare Market by Country, 2023 - 2030, USD Billion
TABLE 57 North America Media & Entertainment Market by Country, 2019 - 2022, USD Billion
TABLE 58 North America Media & Entertainment Market by Country, 2023 - 2030, USD Billion
TABLE 59 North America Others Market by Country, 2019 - 2022, USD Billion
TABLE 60 North America Others Market by Country, 2023 - 2030, USD Billion
TABLE 61 North America AdTech Market by Country, 2019 - 2022, USD Billion
TABLE 62 North America AdTech Market by Country, 2023 - 2030, USD Billion
TABLE 63 US AdTech Market, 2019 - 2022, USD Billion
TABLE 64 US AdTech Market, 2023 - 2030, USD Billion
TABLE 65 US AdTech Market by Enterprise Size, 2019 - 2022, USD Billion
TABLE 66 US AdTech Market by Enterprise Size, 2023 - 2030, USD Billion
TABLE 67 US AdTech Market by Platform, 2019 - 2022, USD Billion
TABLE 68 US AdTech Market by Platform, 2023 - 2030, USD Billion
TABLE 69 US AdTech Market by Solution, 2019 - 2022, USD Billion
TABLE 70 US AdTech Market by Solution, 2023 - 2030, USD Billion
TABLE 71 US AdTech Market by Advertising Type, 2019 - 2022, USD Billion
TABLE 72 US AdTech Market by Advertising Type, 2023 - 2030, USD Billion
TABLE 73 US AdTech Market by Vertical, 2019 - 2022, USD Billion
TABLE 74 US AdTech Market by Vertical, 2023 - 2030, USD Billion
TABLE 75 Canada AdTech Market, 2019 - 2022, USD Billion
TABLE 76 Canada AdTech Market, 2023 - 2030, USD Billion
TABLE 77 Canada AdTech Market by Enterprise Size, 2019 - 2022, USD Billion
TABLE 78 Canada AdTech Market by Enterprise Size, 2023 - 2030, USD Billion
TABLE 79 Canada AdTech Market by Platform, 2019 - 2022, USD Billion
TABLE 80 Canada AdTech Market by Platform, 2023 - 2030, USD Billion
TABLE 81 Canada AdTech Market by Solution, 2019 - 2022, USD Billion
TABLE 82 Canada AdTech Market by Solution, 2023 - 2030, USD Billion
TABLE 83 Canada AdTech Market by Advertising Type, 2019 - 2022, USD Billion
TABLE 84 Canada AdTech Market by Advertising Type, 2023 - 2030, USD Billion
TABLE 85 Canada AdTech Market by Vertical, 2019 - 2022, USD Billion
TABLE 86 Canada AdTech Market by Vertical, 2023 - 2030, USD Billion
TABLE 87 Mexico AdTech Market, 2019 - 2022, USD Billion
TABLE 88 Mexico AdTech Market, 2023 - 2030, USD Billion
TABLE 89 Mexico AdTech Market by Enterprise Size, 2019 - 2022, USD Billion
TABLE 90 Mexico AdTech Market by Enterprise Size, 2023 - 2030, USD Billion
TABLE 91 Mexico AdTech Market by Platform, 2019 - 2022, USD Billion
TABLE 92 Mexico AdTech Market by Platform, 2023 - 2030, USD Billion
TABLE 93 Mexico AdTech Market by Solution, 2019 - 2022, USD Billion
TABLE 94 Mexico AdTech Market by Solution, 2023 - 2030, USD Billion
TABLE 95 Mexico AdTech Market by Advertising Type, 2019 - 2022, USD Billion
TABLE 96 Mexico AdTech Market by Advertising Type, 2023 - 2030, USD Billion
TABLE 97 Mexico AdTech Market by Vertical, 2019 - 2022, USD Billion
TABLE 98 Mexico AdTech Market by Vertical, 2023 - 2030, USD Billion
TABLE 99 Rest of North America AdTech Market, 2019 - 2022, USD Billion
TABLE 100 Rest of North America AdTech Market, 2023 - 2030, USD Billion
TABLE 101 Rest of North America AdTech Market by Enterprise Size, 2019 - 2022, USD Billion
TABLE 102 Rest of North America AdTech Market by Enterprise Size, 2023 - 2030, USD Billion
TABLE 103 Rest of North America AdTech Market by Platform, 2019 - 2022, USD Billion
TABLE 104 Rest of North America AdTech Market by Platform, 2023 - 2030, USD Billion
TABLE 105 Rest of North America AdTech Market by Solution, 2019 - 2022, USD Billion
TABLE 106 Rest of North America AdTech Market by Solution, 2023 - 2030, USD Billion
TABLE 107 Rest of North America AdTech Market by Advertising Type, 2019 - 2022, USD Billion
TABLE 108 Rest of North America AdTech Market by Advertising Type, 2023 - 2030, USD Billion
TABLE 109 Rest of North America AdTech Market by Vertical, 2019 - 2022, USD Billion
TABLE 110 Rest of North America AdTech Market by Vertical, 2023 - 2030, USD Billion
TABLE 111 Key Information – Adobe, Inc.
TABLE 112 Key Information – Alibaba Group Holding Limited
TABLE 113 key information – Facebook
TABLE 114 Key Information – Microsoft Corporation
TABLE 115 Key Information – Google LLC
TABLE 116 Key Information – X Corp.
TABLE 117 Key Information – Oracle Corporation
TABLE 118 Key Information – Criteo S.A.
TABLE 119 Key Information – Amazon.com, Inc.
TABLE 120 Key Information – Magnite, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 North America AdTech Market, 2019 - 2030, USD Billion
FIG 3 Key Factors Impacting AdTech Market
FIG 4 KBV Cardinal Matrix
FIG 5 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 6 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2019, Jan – 2023, Aug) Leading Players
FIG 7 Porter’s Five Force Analysis: AdTech Market
FIG 8 North America AdTech Market share by Enterprise Size, 2022
FIG 9 North America AdTech Market share by Enterprise Size, 2030
FIG 10 North America AdTech Market by Enterprise Size, 2019 - 2030, USD Billion
FIG 11 North America AdTech Market share by Platform, 2022
FIG 12 North America AdTech Market share by Platform, 2030
FIG 13 North America AdTech Market by Platform, 2019 - 2030, USD Billion
FIG 14 North America AdTech Market share by Solution, 2022
FIG 15 North America AdTech Market share by Solution, 2030
FIG 16 North America AdTech Market by Solution, 2019 - 2030, USD Billion
FIG 17 North America AdTech Market share by Advertising Type, 2022
FIG 18 North America AdTech Market share by Advertising Type, 2030
FIG 19 North America AdTech Market by Advertising Type, 2019 - 2030, USD Billion
FIG 20 North America AdTech Market share by Vertical, 2022
FIG 21 North America AdTech Market share by Vertical, 2030
FIG 22 North America AdTech Market by Vertical, 2019 - 2030, USD Billion
FIG 23 North America AdTech Market share by Country, 2022
FIG 24 North America AdTech Market share by Country, 2030
FIG 25 North America AdTech Market by Country, 2019 - 2030, USD Billion
FIG 26 Recent strategies and developments: Adobe, Inc.
FIG 27 SWOT Analysis: Adobe, Inc.
FIG 28 SWOT Analysis: ALIBABA GROUP HOLDING LIMITED
FIG 29 SWOT Analysis: Facebook
FIG 31 Recent strategies and developments: Microsoft Corporation
FIG 32 SWOT Analysis: Microsoft Corporation
FIG 33 Recent strategies and developments: Google LLC
FIG 35 SWOT Analysis: Google LLC
FIG 36 Recent strategies and developments: X Corp.
FIG 37 Recent strategies and developments: Oracle Corporation
FIG 38 SWOT Analysis: Oracle Corporation
FIG 39 Recent strategies and developments: Criteo S.A.
FIG 40 SWOT Analysis: Criteo S.A.
FIG 41 Recent strategies and developments: Amazon.com, Inc.
FIG 42 SWOT Analysis: Amazon.com, Inc.
FIG 43 Recent strategies and developments: Magnite, Inc.
FIG 44 SWOT Analysis: Magnite, Inc.