Published Date: 3-Feb-2021
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According to a new report Global Marketing Resource Management Market, published by KBV research, The Global Marketing Resource Management Market size is expected to reach $6.5 billion by 2026, rising at a market growth of 13.8% CAGR during the forecast period.
In 2019, the market was dominated by the marketing asset management segment. These solutions assist enterprises in controlling brand and marketing assets from a single location in order to share and search them easily. They assist marketers in maintaining essential digital assets. Moreover, they also aid enterprises in managing marketing assets like presentations, e-mails, and documents.
The on-premise segment acquired the highest revenue share of the market in 2019. The deployment of on-premise solutions is high due to numerous advantages related to system configuration and customization options. The cloud segment is anticipated to witness the highest growth rate over the forecast years. This is owing to the rising need to manage information in a safe, effective, consolidated, and remotely accessible manner. The cloud software suites can be simply incorporated with the existing systems.
The Manufacturing market dominated the Global Marketing Resource Management Market by End User 2019. The consumer goods & retail segment is anticipated to witness a high growth rate during the forecast years. The rising need to target customers and market products on the basis of digital footprint is anticipated to boost the installation of MRM solutions in the consumer goods and retail industry.
North America acquired the marketing resource management market in 2019. The regional market growth is due to the existence of leading market players in the region. The rising adoption of modern technologies to efficiently simplify workflows and decrease manual tasks among North American enterprises is anticipated to further boost the regional market growth. Asia-Pacific is anticipated to maintain the highest growth rate during the forecast years. The existence of numerous small and medium enterprises in the Asia Pacific region is expected to create growth possibilities for regional market players.
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of IBM Corporation, SAP SE, Teradata Corporation, Microsoft Corporation, HCL Technologies Ltd. (HCL Enterprises), Adobe, Inc., Oracle Corporation, Infor, Inc. (Koch Industries), SAS Institute, Inc., and North Plains Systems Corporation (Aclate, Inc.)
By Deployment Type
By Enterprise Size
By End User
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