LAMEA Smart Advertising Services Market

LAMEA Smart Advertising Services Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By Type, By Platform Type, By Pricing Model, By Vertical, By Country and Growth Forecast, 2022 - 2028

Report Id: KBV-14109 Publication Date: February-2023 Number of Pages: 142
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Market Report Description

The Latin America, Middle East and Africa Smart Advertising Services Market would witness market growth of 22.6% CAGR during the forecast period (2022-2028).

Marketers must choose and apply the appropriate automation technology to succeed with marketing automation. The ideal candidates for marketing automation are businesses and brands with regular communications structured into a process and a database of leads, clients, or subscribers. The need to manually reply to emails and queries, send mass mailings, and spend time on repetitive marketing duties is less when marketing automation solutions are used. Although not all forms of communication should be automated, using this technology can help businesses interact more efficiently on a broad scale.

A solid foundation in marketing strategies and tactics is necessary to keep up with the rapidly evolving trends in digital media. Marketers may better appreciate the significance of each phase in the process by knowing how customers go from advertisement to purchase. Because new technologies are constantly being developed in the current marketing era, marketers must use best practices to know which tools will serve their audience and brand the best. Professionals can obtain the most recent skills necessary to be successful in this dynamic career path by enrolling in marketing classes in a university degree program.

IMT-2020, called 5G (Fifth Generation), is the upcoming advancement in mobile broadband technology. The TDRA intends to be the primary force behind introducing the fifth generation of mobile commerce service in the nation, keeping with the UAE 2021 vision. The TDRA has created a Steering Group for this effort. The initiative also formed three committees representing all stakeholders (operators, manufacturers, academics, and users) to streamline the process. This effort by the TDRA aims to make the UAE a leader in the deployment of 5G by working with strategic partners. By fully implementing cutting-edge technologies like artificial intelligence (AI), the internet of things (IoT), blockchain, big data, robotics, machine learning, and 5G across public and commercial sectors, the Kingdom of Saudi Arabia is poised to take the lead in the digital economy.

The Brazil market dominated the LAMEA Smart Advertising Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $24,309.1 million by 2028. The Argentina market is exhibiting a CAGR of 23.3% during (2022 - 2028). Additionally, The UAE market would display a CAGR of 22.3% during (2022 - 2028).

Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Type, the market is segmented into Search Engine Advertising, Mobile Advertising, Social Media Advertising, Email Advertising, Online Display Advertising, Video Advertising and Others. Based on Platform Type, the market is segmented into Mobile, Laptops, Desktops & Tablets and Others. Based on Pricing Model, the market is segmented into Performance Based Advertising, Cost Per Mille (CPM) and Hybrid. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecommunication, BFSI, Education, Healthcare & Dental, Media & Entertainment and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

Free Valuable Insights: The Global Smart Advertising Services Market is Predict to reach $1273.1 Billion by 2028, at a CAGR of 20.6%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Alibaba Group Holding Limited, Hulu, LLC (The Walt Disney Company), Deloitte Touche Tohmatsu Limited, Google LLC (Alphabet, Inc.), Facebook (Meta Platforms, Inc.), Twitter, Inc., IBM Corporation, Amazon Web Services, Inc. (, Inc.), Microsoft Corporation, and BlueFocus Communication Group.

Scope of the Study

Market Segments Covered in the Report:

By Enterprise Size

  • Large Enterprises
  • Small & Medium Enterprises

By Type

  • Search Engine Advertising
  • Mobile Advertising
  • Social Media Advertising
  • Email Advertising
  • Online Display Advertising
  • Video Advertising
  • Others

By Platform Type

  • Mobile
  • Laptops, Desktops & Tablets
  • Others

By Pricing Model

  • Performance Based Advertising
  • Cost Per Mille (CPM)
  • Hybrid

By Vertical

  • Retail & Consumer Goods
  • IT & Telecommunication
  • BFSI
  • Education
  • Healthcare & Dental
  • Media & Entertainment
  • Others

By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

  • Alibaba Group Holding Limited
  • Hulu, LLC (The Walt Disney Company)
  • Deloitte Touche Tohmatsu Limited
  • Google LLC (Alphabet, Inc.)
  • Facebook (Meta Platforms, Inc.)
  • Twitter, Inc.
  • IBM Corporation
  • Amazon Web Services, Inc. (, Inc.)
  • Microsoft Corporation
  • BlueFocus Communication Group
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