Asia Pacific Smart Advertising Services Market

Asia Pacific Smart Advertising Services Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By Type, By Platform Type, By Pricing Model, By Vertical, By Country and Growth Forecast, 2022 - 2028

Report Id: KBV-14107 Publication Date: February-2023 Number of Pages: 142
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Market Report Description

The Asia Pacific Smart Advertising Services Market would witness market growth of 21.4% CAGR during the forecast period (2022-2028).

Machine learning and artificial intelligence (AI) are two technical advances that enable businesses to more readily comprehend client behavior by examining vast volumes of data. AI helps marketers segment their audience and get insights into consumer preferences, which makes it simpler to tailor content and enhance the customer experience. Emails, social media, website activities, and even client onboarding programs may all be automated by marketers.

Automation may execute A/B split tests on the message to increase engagement, which can enhance the quality of consumer connection with a company. Marketers may also utilize automation systems to target customers on several channels to build multi-channel campaigns that include email, text messages, and social network advertising.

Japan is one of the world's top consumers of consumer electronics due to the country's increasing urbanization and rises in people's disposable income, both of which have fueled the region's expansion in the use of consumer electronics goods. Also, the region's technical development has boosted local players in consumer electronics products. Consumer electronics are divided into various products, such as mobile devices, wearable technology, TV sets, laptops, and white goods. The increasing production and sales of consumer electronics for various reasons, combined with ever-growing urbanization, will result in the broader adoption of smart advertising services, driving market expansion in the Asia Pacific region.

The China market dominated the Asia Pacific Smart Advertising Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $101,544.8 million by 2028. The Japan market is experiencing a CAGR of 20.7% during (2022 - 2028). Additionally, The India market would experience a CAGR of 22.1% during (2022 - 2028).

Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Type, the market is segmented into Search Engine Advertising, Mobile Advertising, Social Media Advertising, Email Advertising, Online Display Advertising, Video Advertising and Others. Based on Platform Type, the market is segmented into Mobile, Laptops, Desktops & Tablets and Others. Based on Pricing Model, the market is segmented into Performance Based Advertising, Cost Per Mille (CPM) and Hybrid. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecommunication, BFSI, Education, Healthcare & Dental, Media & Entertainment and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

Free Valuable Insights: The Worldwide Smart Advertising Services Market is Projected to reach USD 1273.1 Billion by 2028, at a CAGR of 20.6%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Alibaba Group Holding Limited, Hulu, LLC (The Walt Disney Company), Deloitte Touche Tohmatsu Limited, Google LLC (Alphabet, Inc.), Facebook (Meta Platforms, Inc.), Twitter, Inc., IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Microsoft Corporation, and BlueFocus Communication Group.

Scope of the Study

Market Segments Covered in the Report:

By Enterprise Size

  • Large Enterprises
  • Small & Medium Enterprises

By Type

  • Search Engine Advertising
  • Mobile Advertising
  • Social Media Advertising
  • Email Advertising
  • Online Display Advertising
  • Video Advertising
  • Others

By Platform Type

  • Mobile
  • Laptops, Desktops & Tablets
  • Others

By Pricing Model

  • Performance Based Advertising
  • Cost Per Mille (CPM)
  • Hybrid

By Vertical

  • Retail & Consumer Goods
  • IT & Telecommunication
  • BFSI
  • Education
  • Healthcare & Dental
  • Media & Entertainment
  • Others

By Country

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Key Market Players

List of Companies Profiled in the Report:

  • Alibaba Group Holding Limited
  • Hulu, LLC (The Walt Disney Company)
  • Deloitte Touche Tohmatsu Limited
  • Google LLC (Alphabet, Inc.)
  • Facebook (Meta Platforms, Inc.)
  • Twitter, Inc.
  • IBM Corporation
  • Amazon Web Services, Inc. (Amazon.com, Inc.)
  • Microsoft Corporation
  • BlueFocus Communication Group
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