LAMEA Mobile Marketing Market By Solution Type (Mobile Web, MMS, QR Codes, Location Based Marketing, In app Messages & Push Notifications, SMS), Organization Size (Large Enterprises, Small and Medium Enterprises), End User (Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment)

Published Date : 1-Feb-2019

Pages: 127

Formats: PDF

COVID-19 Impact on the LAMEA Mobile Marketing Market

Market Overview

The LAMEA Mobile Marketing Market Size would witness market growth of 27.1% CAGR during the forecast period (2018 – 2024).

With the growing number of mobile phone users worldwide, the global mobile marketing market is expected to grow. Due to the increased demand for connected devices, smartphones are being quickly adopted. Consumers are directly influenced by smartphones as they come along with basic communication with their variety of features such as banking, shopping, and entertainment.

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Based on Solution type, the LAMEA Mobile Marketing Market Size is segmented into Mobile Web, MMS, QR Codes, Location Based Marketing, in app Messages & Push Notifications, SMS, and Others. Based on Organization size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Mobile marketing frees up marketers' high-level power of opportunities. Mobile allows marketers to reach a larger audience personally, unlike any other engagement and communication channel. Each owner of a business has a competition, although the most important of products and services are offered to them. Companies may feel that they do not need mobile marketing, but they might not feel like competitors. Enterprises already have the edge over themselves when they buy into the idea of mobile app marketing. And they could only take with them all customers because they prefer comfort. Large enterprises have dominated the market during the forecast period.

Based on End user, the LAMEA Mobile Marketing Market Size is segmented into Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment, and Other End User. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

The LAMEA Mobile Marketing Market Analysis report covers theanalysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, AT&T Inc., SAP SE, Oracle Corporation, Salesforce.com Inc., Adobe Systems Inc., Salmat Ltd., Vibes Media LLC, Mobivity Holdings Corporation, and SAS Institute Inc.

Scope of the LAMEA Mobile Marketing Market Analysis

Market Segmentation:

By Solution Type

By Organization Size

Large Enterprises
Small & Medium Enterprises

By End User

By Country

Companies Profiled

Table of contents

Chapter 1.   Market Scope & Methodology
1.1   Market Definition
1.2   Objectives
1.3   Market Scope
1.4   Segmentation
1.4.1   LAMEA Mobile Marketing Market, by Solution Type
1.4.2   LAMEA Mobile Marketing Market, by Organization Size
1.4.3   LAMEA Mobile Marketing Market, by End User
1.4.4   LAMEA Mobile Marketing Market, by Country
1.5   Methodology for the research
Chapter 2.   Market Overview
2.1   Introduction
2.1.1   Overview
2.1.2   Executive Summary
2.1.3   Market Composition and Scenario
2.1.4   Players Outlook for the Market
2.2   Key Factors Impacting the Market
2.2.1   Market Drivers
2.2.2   Market Restraints
Chapter 3.   Market Analysis
3.1   KBV Cardinal Matrix
3.2   Recent Industry Wide Strategic Developments
3.2.1   Partnerships, Collaborations and Agreements
3.2.2   Product Launches
3.2.3   Mergers & Acquisitions
3.3   Top Winning Strategies
3.3.1   Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2   Key Strategic Move: Leading Players
Chapter 4.   LAMEA Mobile Marketing Market by Solution Type
4.1.1   LAMEA Mobile Marketing Mobile Web Market by Country
4.1.1.1   Overview:
4.1.1.2   Market trends and forecasts:
4.1.2   LAMEA Mobile Marketing MMS Market by Country
4.1.2.1   Overview:
4.1.2.2   Market trends and forecasts:
4.1.3   LAMEA Mobile Marketing QR Codes Market by Country
4.1.3.1   Overview:
4.1.3.2   Market trends and forecasts:
4.1.4   LAMEA Mobile Marketing Location Based Marketing Market by Country
4.1.4.1   Overview:
4.1.4.2   Market trends and forecasts:
4.1.5   LAMEA Mobile Marketing In app Messages & Push Notifications Market by Country
4.1.5.1   Overview:
4.1.5.2   Market trends and forecasts:
4.1.6   LAMEA Mobile Marketing SMS Market by Country
4.1.6.1   Overview:
4.1.6.2   Market trends and forecasts:
4.1.7   LAMEA Other Solution Type Mobile Marketing Market by Country
4.1.7.1   Overview:
4.1.7.2   Market trends and forecasts:
Chapter 5.   LAMEA Mobile Marketing Market by Organization Size
5.1.1   LAMEA Large Enterprises Mobile Marketing Market by Country
5.1.1.1   Overview:
5.1.1.2   Market trends and forecasts:
5.1.2   LAMEA Small & Medium Enterprises Mobile Marketing Market by Country
5.1.2.1   Overview:
5.1.2.2   Market trends and forecasts:
Chapter 6.   LAMEA Mobile Marketing Market by End User
6.1.1   LAMEA Retail & E-Commerce Mobile Marketing Market by Country
6.1.1.1   Overview:
6.1.1.2   Market trends and forecasts:
6.1.2   LAMEA Telecom & IT Mobile Marketing Market by Country
6.1.2.1   Overview:
6.1.2.2   Market trends and forecasts:
6.1.3   LAMEA Travel & Hospitality Mobile Marketing Market by Country
6.1.3.1   Overview:
6.1.3.2   Market trends and forecasts:
6.1.4   LAMEA BFSI Mobile Marketing Market by Country
6.1.4.1   Overview:
6.1.4.2   Market trends and forecasts:
6.1.5   LAMEA Government Mobile Marketing Market by Country
6.1.5.1   Market trends and forecasts:
6.1.6   LAMEA Healthcare Mobile Marketing Market by Country
6.1.6.1   Overview:
6.1.6.2   Market trends and forecasts:
6.1.7   LAMEA Media & Entertainment Mobile Marketing Market by Country
6.1.7.1   Overview:
6.1.7.2   Market trends and forecasts:
6.1.8   LAMEA Other End User Mobile Marketing Market by Country
6.1.8.1   Overview:
6.1.8.2   Market trends and forecasts:
Chapter 7.   LAMEA Mobile Marketing Market by Country
7.1   Brazil Mobile Marketing Market
7.1.1   Overview:
7.1.2   Market trends and forecasts:
7.1.3   Brazil Mobile Marketing Market by Solution Type
7.1.4   Brazil Mobile Marketing Market by Organization Size
7.1.5   Brazil Mobile Marketing Market by End User
7.2   Argentina Mobile Marketing Market
7.2.1   Overview:
7.2.2   Market trends and forecasts:
7.2.3   Argentina Mobile Marketing Market by Solution Type
7.2.4   Argentina Mobile Marketing Market by Organization Size
7.2.5   Argentina Mobile Marketing Market by End User
7.3   UAE Mobile Marketing Market
7.3.1   Overview:
7.3.2   Market trends and forecasts:
7.3.3   UAE Mobile Marketing Market by Solution Type
7.3.4   UAE Mobile Marketing Market by Organization Size
7.3.5   UAE Mobile Marketing Market by End User
7.4   Saudi Arabia Mobile Marketing Market
7.4.1   Market trends and forecasts:
7.4.2   Saudi Arabia Mobile Marketing Market by Solution Type
7.4.3   Saudi Arabia Mobile Marketing Market by Organization Size
7.4.4   Saudi Arabia Mobile Marketing Market by End User
7.5   South Africa Mobile Marketing Market
7.5.1   Overview:
7.5.2   Market trends and forecasts:
7.5.3   South Africa Mobile Marketing Market by Solution Type
7.5.4   South Africa Mobile Marketing Market by Organization Size
7.5.5   South Africa Mobile Marketing Market by End User
7.6   Nigeria Mobile Marketing Market
7.6.1   Overview:
7.6.2   Market trends and forecasts:
7.6.3   Nigeria Mobile Marketing Market by Solution Type
7.6.4   Nigeria Mobile Marketing Market by Organization Size
7.6.5   Nigeria Mobile Marketing Market by End User
7.7   Rest of LAMEA Mobile Marketing Market
7.7.1   Overview:
7.7.2   Rest of LAMEA Mobile Marketing Market by Solution Type
7.7.3   Rest of LAMEA Mobile Marketing Market by Organization Size
7.7.4   Rest of LAMEA Mobile Marketing Market by End User
Chapter 8.   Company profiles
8.1   IBM CORPORATION
8.1.1   Company Overview
8.1.2   Financial Analysis
8.1.3   Regional & Segmental Analysis
8.1.4   Research & Development
8.1.5   Recent strategies and developments:
8.1.5.1   Mergers and acquisitions:
8.1.5.2   Product Launch:
8.1.5.3   Expansion:
8.1.5.4   Partnership:
8.1.6   SWOT Analysis
8.2   AT&T Inc.
8.2.1   Company Overview
8.2.2   Financial Analysis
8.2.3   Segmental & Regional Analysis
8.2.4   Strategies and developments:
8.2.4.1   Acquisitions:
8.2.5   SWOT Analysis
8.3   SAP SE
8.3.1   Company Overview
8.3.2   Financial Analysis
8.3.3   Segmental and Regional Analysis
8.3.4   Research & Development Expense
8.3.5   Recent strategies and developments:
8.3.5.1   Acquisitions:
8.3.6   SWOT Analysis
8.4   Oracle Corporation
8.4.1   Company Overview
8.4.2   Financial Analysis
8.4.3   Segmental and Regional Analysis
8.4.4   Research & Development Expense
8.4.5   Recent strategies and developments:
8.4.5.1   Acquisitions:
8.4.5.2   Product Launch:
8.4.5.3   Partnerships:
8.4.5.4   Expansion:
8.4.6   SWOT Analysis
8.5   Salesforce.com, Inc.
8.5.1   Company Overview
8.5.2   Financial Analysis
8.5.3   Regional Analysis
8.5.4   Research & Development Expense
8.5.5   SWOT Analysis
8.6   Adobe Systems Inc.
8.6.1   Company Overview
8.6.2   Financial Analysis
8.6.3   Segmental and Regional Analysis
8.6.4   Research & Development Expense
8.6.5   Strategies at a Glance
8.6.5.1   Mergers & Acquisitions
8.6.5.2   Product Launch:
8.6.6   SWOT Analysis
8.7   Salmat Ltd.
8.7.1   Company Overview
8.7.2   Financial Analysis
8.7.3   Segmental and Regional Analysis
8.8   Vibes Media, LLC
8.8.1   Company Overview
8.8.2   Recent strategies and developments:
8.8.2.1   Acquisitions:
8.8.2.2   Product Launch:
8.9   Mobivity Holdings Corporation
8.9.1   Company Overview
8.9.2   Financial Analysis
8.9.3   Recent strategies and developments:
8.9.3.1   Acquisitions:
8.1   SAS Institute, Inc.
8.10.1   Company Overview
8.10.2   Financial Analysis
8.10.3   Segmental and Regional Analysis

List of Tables

TABLE 1   LAMEA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 2   LAMEA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 3   PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– MOBILE MARKETING MARKET
TABLE 4   PRODUCT LAUNCHES – MOBILE MARKETING MARKET
TABLE 5   MERGERS & ACQUISITIONS – MOBILE MARKETING MARKET
TABLE 6   LAMEA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 7   LAMEA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 8   LAMEA MOBILE MARKETING MOBILE WEB MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 9   LAMEA MOBILE MARKETING MOBILE WEB MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 10   LAMEA MOBILE MARKETING MMS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 11   LAMEA MOBILE MARKETING MMS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 12   LAMEA MOBILE MARKETING QR CODES MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 13   LAMEA MOBILE MARKETING QR CODES MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 14   LAMEA MOBILE MARKETING LOCATION BASED MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 15   LAMEA MOBILE MARKETING LOCATION BASED MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 16   LAMEA MOBILE MARKETING IN APP MESSAGES & PUSH NOTIFICATIONS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 17   LAMEA MOBILE MARKETING IN APP MESSAGES & PUSH NOTIFICATIONS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 18   LAMEA MOBILE MARKETING SMS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 19   LAMEA MOBILE MARKETING SMS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 20   LAMEA OTHER SOLUTION TYPE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 21   LAMEA OTHER SOLUTION TYPE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 22   LAMEA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 23   LAMEA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 24   LAMEA LARGE ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 25   LAMEA LARGE ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 26   LAMEA SMALL & MEDIUM ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 27   LAMEA SMALL & MEDIUM ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 28   LAMEA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 29   LAMEA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 30   LAMEA RETAIL & E-COMMERCE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 31   LAMEA RETAIL & E-COMMERCE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 32   LAMEA TELECOM & IT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 33   LAMEA TELECOM & IT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 34   LAMEA TRAVEL & HOSPITALITY MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 35   LAMEA TRAVEL & HOSPITALITY MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 36   LAMEA BFSI MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 37   LAMEA BFSI MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 38   LAMEA GOVERNMENT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 39   LAMEA GOVERNMENT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 40   LAMEA HEALTHCARE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 41   LAMEA HEALTHCARE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 42   LAMEA MEDIA & ENTERTAINMENT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 43   LAMEA MEDIA & ENTERTAINMENT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 44   LAMEA OTHER END USER MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 45   LAMEA OTHER END USER MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 46   LAMEA MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 47   LAMEA MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 48   BRAZIL MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 49   BRAZIL MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 50   BRAZIL MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 51   BRAZIL MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 52   BRAZIL MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 53   BRAZIL MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 54   BRAZIL MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 55   BRAZIL MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 56   ARGENTINA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 57   ARGENTINA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 58   ARGENTINA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 59   ARGENTINA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 60   ARGENTINA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 61   ARGENTINA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 62   ARGENTINA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 63   ARGENTINA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 64   UAE MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 65   UAE MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 66   UAE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 67   UAE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 68   UAE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 69   UAE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 70   UAE MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 71   UAE MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 72   SAUDI ARABIA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 73   SAUDI ARABIA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 74   SAUDI ARABIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 75   SAUDI ARABIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 76   SAUDI ARABIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 77   SAUDI ARABIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 78   SAUDI ARABIA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 79   SAUDI ARABIA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 80   SOUTH AFRICA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 81   SOUTH AFRICA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 82   SOUTH AFRICA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 83   SOUTH AFRICA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 84   SOUTH AFRICA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 85   SOUTH AFRICA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 86   SOUTH AFRICA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 87   SOUTH AFRICA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 88   NIGERIA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 89   NIGERIA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 90   NIGERIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 91   NIGERIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 92   NIGERIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 93   NIGERIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 94   NIGERIA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 95   NIGERIA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 96   REST OF LAMEA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 97   REST OF LAMEA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 98   REST OF LAMEA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 99   REST OF LAMEA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 100   REST OF LAMEA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 101   REST OF LAMEA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 102   REST OF LAMEA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 103   REST OF LAMEA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 104   KEY INFORMATION - IBM
TABLE 105   KEY INFORMATION - AT&T INC.
TABLE 106   KEY INFORMATION – SAP SE
TABLE 107   KEY INFORMATION – ORACLE CORPORATION
TABLE 108   KEY INFORMATION – SALESFORCE.COM, INC.
TABLE 109   KEY INFORMATION – ADOBE SYSTEMS INC
TABLE 110   KEY INFORMATION – SALMAT LTD.
TABLE 111   KEY INFORMATION – VIBES MEDIA, LLC
TABLE 112   KEY INFORMATION – MOBIVITY HOLDINGS CORPORATION
TABLE 113   KEY INFORMATION – SAS INSTITUTE, INC.



LIST OF FIGURES
FIG 1   METHODOLOGY FOR THE RESEARCH
FIG 2   KBV CARDINAL MATRIX
FIG 3   KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2015-2018)
FIG 4   KEY STRATEGIC MOVE: LEADING PLAYERS
FIG 5   RECENT STRATEGIES: IBM CORPORATION
FIG 6   SWOT ANALYSIS: IBM CORP.
FIG 7   SWOT ANALYSIS: AT&T INC.
FIG 8   SWOT ANALYSIS: SAP SE
FIG 9   RECENT STRATEGIES: ORACLE CORPORATION
FIG 10   SWOT ANALYSIS: ORACLE CORPORATION
FIG 11   SWOT ANALYSIS: SALESFORCE.COM INC.
FIG 12   RECENT STRATEGIES: ADOBE SYSTEMS
FIG 13   SWOT ANALYSIS: ADOBE SYSTEMS
FIG 14   RECENT STRATEGIES: VIBES MEDIA LLC

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