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Published Date : 1-Feb-2019 | Pages: 126 | Formats: PDF |
The Europe Mobile Marketing Market Size would witness market growth of 22.3% CAGR during the forecast period (2018 – 2024).
Mobile marketing, a revolutionary marketing tact in the business world, introduces convenient and improved ways of communicating directly with customers and advertisement of products. Marketers are now capable of contacting their users as per the nature and requirements of their user base. Furthermore, they can initiate research and detect the kind of services or products are being searched by customers and notify them based on this research. Worldwide, the number of mobile phone users is increasing by the minute, mainly due to the fall in their pricing. Not only this, it is expected that the fall in high - speed internet prices will boost demand for smartphones. Thus, with increasing use of mobile internet, the global mobile marketing market could see strong growth.
Based on Solution type, the Europe Mobile Marketing Market Size is segmented into Mobile Web, MMS, QR Codes, Location Based Marketing, in app Messages & Push Notifications, SMS, and Others. Mobile Internet marketing includes both World Wide Web and mobile phone use. It is also known as mobile web marketing. It may be classic web marketing like pop-out ads, but may also involve website optimization to make it search engine and mobile telephone friendly. Since mobile phone users are growing fast, mobile internet marketing is one of the fastest-growing strategies for mobile marketing. Mobile Web market dominated the market during the forecast period.
Based on Organization size, the Europe Mobile Marketing Market Size is segmented into Large Enterprises and Small & Medium Enterprises. Based on End user, the market is segmented into Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment, and Other End User.Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The Europe Mobile Marketing Market Analysis report covers theanalysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, AT&T Inc., SAP SE, Oracle Corporation, Salesforce.com Inc., Adobe Systems Inc., Salmat Ltd., Vibes Media LLC, Mobivity Holdings Corporation, and SAS Institute Inc.
Scope of the Europe Mobile Marketing Market Analysis
Market Segmentation:
By Solution Type
By Organization Size
By End User
By Country
Companies Profiled
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Mobile Marketing Market, by Solution Type
1.4.2 Europe Mobile Marketing Market, by Organization Size
1.4.3 Europe Mobile Marketing Market, by End User
1.4.4 Europe Mobile Marketing Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.1.4 Players Outlook for the Market
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Market Analysis
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2 Key Strategic Move: Leading Players
Chapter 4. Europe Mobile Marketing Market by Solution Type
4.1.1 Europe Mobile Marketing Mobile Web Market by Country
4.1.1.1 Overview:
4.1.1.2 Market trends and forecasts:
4.1.2 Europe Mobile Marketing MMS Market by Country
4.1.2.1 Overview:
4.1.2.2 Market trends and forecasts:
4.1.3 Europe Mobile Marketing QR Codes Market by Country
4.1.3.1 Overview:
4.1.3.2 Market trends and forecasts:
4.1.4 Europe Mobile Marketing Location Based Marketing Market by Country
4.1.4.1 Overview:
4.1.4.2 Market trends and forecasts:
4.1.5 Europe Mobile Marketing In app Messages & Push Notifications Market by Country
4.1.5.1 Overview:
4.1.5.2 Market trends and forecasts:
4.1.6 Europe Mobile Marketing SMS Market by Country
4.1.6.1 Overview:
4.1.6.2 Market trends and forecasts:
4.1.7 Europe Other Solution Type Mobile Marketing Market by Country
4.1.7.1 Overview:
4.1.7.2 Market trends and forecasts:
Chapter 5. Europe Mobile Marketing Market by Organization Size
5.1.1 Europe Large Enterprises Mobile Marketing Market by Country
5.1.1.1 Overview:
5.1.1.2 Market trends and forecasts:
5.1.2 Europe Small & Medium Enterprises Mobile Marketing Market by Country
5.1.2.1 Market trends and forecasts:
Chapter 6. Europe Mobile Marketing Market by End User
6.1.1 Europe Retail & E-Commerce Mobile Marketing Market by Country
6.1.1.1 Overview:
6.1.1.2 Market trends and forecasts:
6.1.2 Europe Telecom & IT Mobile Marketing Market by Country
6.1.2.1 Overview:
6.1.2.2 Market trends and forecasts:
6.1.3 Europe Travel & Hospitality Mobile Marketing Market by Country
6.1.3.1 Overview:
6.1.3.2 Market trends and forecasts:
6.1.4 Europe BFSI Mobile Marketing Market by Country
6.1.4.1 Overview:
6.1.4.2 Market trends and forecasts:
6.1.5 Europe Government Mobile Marketing Market by Country
6.1.5.1 Market trends and forecasts:
6.1.6 Europe Healthcare Mobile Marketing Market by Country
6.1.6.1 Overview:
6.1.6.2 Market trends and forecasts:
6.1.7 Europe Media & Entertainment Mobile Marketing Market by Country
6.1.7.1 Overview:
6.1.7.2 Market trends and forecasts:
6.1.8 Europe Other End User Mobile Marketing Market by Country
6.1.8.1 Overview:
6.1.8.2 Market trends and forecasts:
Chapter 7. Europe Mobile Marketing Market by Country
7.1 Germany Mobile Marketing Market
7.1.1 Market trends and forecasts:
7.1.2 Germany Mobile Marketing Market by Solution Type
7.1.3 Germany Mobile Marketing Market by Organization Size
7.1.4 Germany Mobile Marketing Market by End User
7.2 UK Mobile Marketing Market
7.2.1 Overview:
7.2.2 Market trends and forecasts:
7.2.3 UK Mobile Marketing Market by Solution Type
7.2.4 UK Mobile Marketing Market by Organization Size
7.2.5 UK Mobile Marketing Market by End User
7.3 France Mobile Marketing Market
7.3.1 Market trends and forecasts:
7.3.2 France Mobile Marketing Market by Solution Type
7.3.3 France Mobile Marketing Market by Organization Size
7.3.4 France Mobile Marketing Market by End User
7.4 Russia Mobile Marketing Market
7.4.1 Overview:
7.4.2 Market trends and forecasts:
7.4.3 Russia Mobile Marketing Market by Solution Type
7.4.4 Russia Mobile Marketing Market by Organization Size
7.4.5 Russia Mobile Marketing Market by End User
7.5 Spain Mobile Marketing Market
7.5.1 Market trends and forecasts:
7.5.2 Spain Mobile Marketing Market by Solution Type
7.5.3 Spain Mobile Marketing Market by Organization Size
7.5.4 Spain Mobile Marketing Market by End User
7.6 Italy Mobile Marketing Market
7.6.1 Market trends and forecasts:
7.6.2 Italy Mobile Marketing Market by Solution Type
7.6.3 Italy Mobile Marketing Market by Organization Size
7.6.4 Italy Mobile Marketing Market by End User
7.7 Rest of Europe Mobile Marketing Market
7.7.1 Market trends and forecasts:
7.7.2 Rest of Europe Mobile Marketing Market by Solution Type
7.7.3 Rest of Europe Mobile Marketing Market by Organization Size
7.7.4 Rest of Europe Mobile Marketing Market by End User
Chapter 8. Company profiles
8.1 IBM CORPORATION
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development
8.1.5 Recent strategies and developments:
8.1.5.1 Mergers and acquisitions:
8.1.5.2 Product Launch:
8.1.5.3 Expansion:
8.1.5.4 Partnership:
8.1.6 SWOT Analysis
8.2 AT&T Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental & Regional Analysis
8.2.4 Strategies and developments:
8.2.4.1 Acquisitions:
8.2.5 SWOT Analysis
8.3 SAP SE
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Acquisitions:
8.3.6 SWOT Analysis
8.4 Oracle Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Acquisitions:
8.4.5.2 Product Launch:
8.4.5.3 Partnerships:
8.4.5.4 Expansion:
8.4.6 SWOT Analysis
8.5 Salesforce.com, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expense
8.5.5 SWOT Analysis
8.6 Adobe Systems Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Strategies at a Glance
8.6.5.1 Mergers & Acquisitions
8.6.5.2 Product Launch:
8.6.6 SWOT Analysis
8.7 Salmat Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.8 Vibes Media, LLC
8.8.1 Company Overview
8.8.2 Recent strategies and developments:
8.8.2.1 Acquisitions:
8.8.2.2 Product Launch:
8.9 Mobivity Holdings Corporation
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Recent strategies and developments:
8.9.3.1 Acquisitions:
8.1 SAS Institute, Inc.
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Segmental and Regional Analysis
TABLE 1 EUROPE MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 2 EUROPE MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– MOBILE MARKETING MARKET
TABLE 4 PRODUCT LAUNCHES – MOBILE MARKETING MARKET
TABLE 5 MERGERS & ACQUISITIONS – MOBILE MARKETING MARKET
TABLE 6 EUROPE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 7 EUROPE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 8 EUROPE MOBILE MARKETING MOBILE WEB MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 9 EUROPE MOBILE MARKETING MOBILE WEB MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 10 EUROPE MOBILE MARKETING MMS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 11 EUROPE MOBILE MARKETING MMS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 12 EUROPE MOBILE MARKETING QR CODES MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 13 EUROPE MOBILE MARKETING QR CODES MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 14 EUROPE MOBILE MARKETING LOCATION BASED MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 15 EUROPE MOBILE MARKETING LOCATION BASED MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 16 EUROPE MOBILE MARKETING IN APP MESSAGES & PUSH NOTIFICATIONS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 17 EUROPE MOBILE MARKETING IN APP MESSAGES & PUSH NOTIFICATIONS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 18 EUROPE MOBILE MARKETING SMS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 19 EUROPE MOBILE MARKETING SMS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 20 EUROPE OTHER SOLUTION TYPE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 21 EUROPE OTHER SOLUTION TYPE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 22 EUROPE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 23 EUROPE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 24 EUROPE LARGE ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 25 EUROPE LARGE ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 26 EUROPE SMALL & MEDIUM ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 27 EUROPE SMALL & MEDIUM ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 28 EUROPE MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 29 EUROPE MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 30 EUROPE RETAIL & E-COMMERCE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 31 EUROPE RETAIL & E-COMMERCE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 32 EUROPE TELECOM & IT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 33 EUROPE TELECOM & IT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 34 EUROPE TRAVEL & HOSPITALITY MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 35 EUROPE TRAVEL & HOSPITALITY MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 36 EUROPE BFSI MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 37 EUROPE BFSI MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 38 EUROPE GOVERNMENT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 39 EUROPE GOVERNMENT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 40 EUROPE HEALTHCARE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 41 EUROPE HEALTHCARE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 42 EUROPE MEDIA & ENTERTAINMENT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 43 EUROPE MEDIA & ENTERTAINMENT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 44 EUROPE OTHER END USER MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 45 EUROPE OTHER END USER MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 46 EUROPE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 47 EUROPE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 48 GERMANY MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 49 GERMANY MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 50 GERMANY MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 51 GERMANY MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 52 GERMANY MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 53 GERMANY MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 54 GERMANY MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 55 GERMANY MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 56 UK MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 57 UK MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 58 UK MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 59 UK MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 60 UK MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 61 UK MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 62 UK MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 63 UK MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 64 FRANCE MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 65 FRANCE MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 66 FRANCE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 67 FRANCE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 68 FRANCE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 69 FRANCE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 70 FRANCE MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 71 FRANCE MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 72 RUSSIA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 73 RUSSIA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 74 RUSSIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 75 RUSSIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 76 RUSSIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 77 RUSSIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 78 RUSSIA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 79 RUSSIA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 80 SPAIN MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 81 SPAIN MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 82 SPAIN MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 83 SPAIN MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 84 SPAIN MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 85 SPAIN MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 86 SPAIN MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 87 SPAIN MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 88 ITALY MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 89 ITALY MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 90 ITALY MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 91 ITALY MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 92 ITALY MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 93 ITALY MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 94 ITALY MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 95 ITALY MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 96 REST OF EUROPE MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 97 REST OF EUROPE MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 98 REST OF EUROPE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 99 REST OF EUROPE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 100 REST OF EUROPE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 101 REST OF EUROPE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 102 REST OF EUROPE MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 103 REST OF EUROPE MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 104 KEY INFORMATION - IBM
TABLE 105 KEY INFORMATION - AT&T INC.
TABLE 106 KEY INFORMATION – SAP SE
TABLE 107 KEY INFORMATION – ORACLE CORPORATION
TABLE 108 KEY INFORMATION – SALESFORCE.COM, INC.
TABLE 109 KEY INFORMATION – ADOBE SYSTEMS INC
TABLE 110 KEY INFORMATION – SALMAT LTD.
TABLE 111 KEY INFORMATION – VIBES MEDIA, LLC
TABLE 112 KEY INFORMATION – MOBIVITY HOLDINGS CORPORATION
TABLE 113 KEY INFORMATION – SAS INSTITUTE, INC.
LIST OF FIGURES
FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KBV CARDINAL MATRIX
FIG 3 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2015-2018)
FIG 4 KEY STRATEGIC MOVE: LEADING PLAYERS
FIG 5 RECENT STRATEGIES: IBM CORPORATION
FIG 6 SWOT ANALYSIS: IBM CORP.
FIG 7 SWOT ANALYSIS: AT&T INC.
FIG 8 SWOT ANALYSIS: SAP SE
FIG 9 RECENT STRATEGIES: ORACLE CORPORATION
FIG 10 SWOT ANALYSIS: ORACLE CORPORATION
FIG 11 SWOT ANALYSIS: SALESFORCE.COM INC.
FIG 12 RECENT STRATEGIES: ADOBE SYSTEMS
FIG 13 SWOT ANALYSIS: ADOBE SYSTEMS
FIG 14 RECENT STRATEGIES: VIBES MEDIA LLC