The Europe Maternity Innerwear Market would witness market growth of 9.9% CAGR during the forecast period (2020-2026). Maternity innerwear is attracting consumers worldwide due to increasing awareness about the health and body of the mother. These products should be comfortably fit and ideal for use during the first few days after delivery. The maternity bras typically have clasps on the straps and this allows easy breastfeeding access. Especially, wire-free bras, are gaining popularity globally owing to innovative designs.
Due to COVID-19, the offline sales of these products have been severely affected, while the sales from the online platform remained significant. Many countries had imposed strict lockdowns, and thus physical retail chains were forced to halt offline operations. Over the past few years, maternity innerwear has made insistent inroads in emerging markets.
During motherhood, pampering oneself is important and this continues to drive product demand, with various brands are focused on selling their products as a basic necessity and a luxury. At a macro-level, pregnancy has become a special event for modern mothers from nuclear families. All these factors are leading to increased demand for maternity innerwear with innovative designs.
Based on Product, the market is segmented into Maternity Briefs, Camisoles, Shapewear and Maternity/Nursing Bras. Based on Distribution Channel, the market is segmented into Online and Offline. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: Maternity Innerwear Market in Europe is expected to register a CAGR of 9.9% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seraphine, FirstCry.com (BrainBees Solutions Pvt. Ltd.), Hennes & Mauritz AB (H&M) (Alshaya Group), Wacoal Holdings Corporation, Hotmilk Lingerie, Fresh Venturz LLP, Purple Panda Fashions Pvt. Ltd., Mamacouture, Triumph International Holdings GmbH, and Adore Me (Belabumbum, LLC).
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