Cycling Wear Provide Comfort and Relaxe During Cycling
Concept of cycling wear
Cycling wear includes the utilization of equipment or garments. These are used for improving the performance and comfort during cycling. These days, many people around the world are making cycling their hobby. Moreover, the majority of the world’s population lives and aspires for healthy lifestyles. This creates interest in sports and fitness activities, which consequently boosting the demand for cycling wear in the near future.
Cycling wear based on product outlook
1. Cyclewear Apparel
The cycle wear apparel segment held the highest revenue share of the industry in 2019. There is a huge variety of cycling wear apparel and clothing available in the market. The products included in cycling wear apparel are beanies, leggings, tight jackets, shorts, gloves, and jerseys. These products are manufactured with superior category clothing material providing good comfort to the rider. Some of the more attributes available in these products are high visibility, durability, moisture resistance, windproof, and waterproof.
Cycling wear apparel is manufactured to support and fit the body during riding and hence is made up of stretchable material to provide additional comfort.
2. Cyclewear Accessories
Cyclewear accessories are anticipated to grow at a high pace in near future. One of the important cycling wears is helmets or headgear. Helmets provide comfort and safety to the rider during cycling. Manufacturing companies have been devising advanced innovations and technologies concerning the development of the helmet.
In recent years, Trek and Bontrager, a cycling company that deals in cycling product manufacturing, launched a new helmet. This helmet is manufactured with the help of WaveCel technology that claims to offer 48 times more protection than traditional EPS foam at averting concussion from common cycling accidents.
Cycling wear based on distribution channel
1. Hypermarket and Supermarket
In 2019, Hypermarket and supermarket stores held the highest revenue share of the industry. Various buying schemes and accessibility of a wide scope of items in these stores are expected to boost the demand. Moreover, these stores have a specific presence of sports items segments, which encourage people to buy the sports-related products from these stores. Various companies like Adidas, Nike, and Decathlon are providing major discounts on items through these retail stores channels.
Furthermore, there is a trend that a customer representative is always present in these stores. This is because companies want their representatives to aid the consumers in achieving a pleasant shopping experience. These factors are likely to boost the demand for cycling wear from this distribution channel.
E-commerce is anticipated to grow at a fast pace in the next few years. This is owing to the rising impact of digital marketing strategies deployed by the companies to sell their products. In addition, various components like the availability of a wide range of products at one place and high discount rates are some of the benefits of e-commerce platforms. Moreover, e-commerce sites have different size, color, and return policies which are augmenting the demand for cycling wear from e-commerce platforms.
E-commerce platforms are thriving because of low delivery cost and customer review about several products on online sites.
Current scenario of cycling wear
Electric bikes are getting increasing popularity because of the support from the government and consideration of ecological elements. This is foreseen to influence the development of riding wear in the future. Additionally, increasing consumer tendency towards utilization of e-bike as it consumes less physical energy, eco-friendly in nature and is a proficient method to battle with occupied traffic and increasing fuel cost. Each one of these variables is anticipated to boost the development of cycling wear in the near future.
As indicated by the report published by the World Health Organization (WHO), individuals who cycle from home to work have a 40% lower risk of getting life-threatening illnesses, for example, diabetes, and maintaining cholesterol levels, contrasted with individuals who drive or take the public vehicle to their place of work.
The decrease in noise pollution, decrease in GHG emissions or carbon footprints, development of electric bikes, and the advancement of cycling everywhere in the world are some of the components foreseen to boost the demand for cycling wear.
To sum up:
Cycling wear includes clothing for enhancing the safety and comfort level of a rider. The demand for cycling wear will boost significantly due to a rise in awareness among consumers. People are becoming increasingly aware of the health benefits of cycling. Moreover, people’s preferences towards luxury wear are boosting the cycling wear market in the upcoming years.
Based on product outlook, the cycling wear market is segmented into cycle wear apparel and cycle wear accessories. On the basis of the distribution channel, the cycling wear market is classified into hypermarket & supermarket, and e-commerce. We assume the cycling wear market will flourish more in the next few years. The Global Cycling Wear Market size is expected to rise at a market growth of 6.4% CAGR during the forecast period.