Asia Pacific Mobile Marketing Market By Solution Type (Mobile Web, MMS, QR Codes, Location Based Marketing, In app Messages & Push Notifications, SMS), Organization Size (Large Enterprises, Small and Medium Enterprises), End User (Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment)

Published Date : 1-Feb-2019

Pages: 128

Formats: PDF

COVID-19 Impact on the Asia Pacific Mobile Marketing Market

Market Overview

The Asia Pacific Mobile Marketing Market Size would witness market growth of 24.8% CAGR during the forecast period (2018 – 2024).

Mobile marketing is quite similar to internet marketing wherein marketers look for users who can be their customers and provide services and advertise products before such users. Mobile marketing can also be understood as an approach to understand a mobile user’s browsing and buying nature, design strategies according to mobile platform, and adoption of various mobile marketing techniques. Mobile marketers make sure that their customers are continuously getting emails, SMS, mms, and receive advertisements through other means as well. Another important way of communication is through taking feedbacks and reviews from the customers. These reviews are helpful for other customers as well.

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Based on Solution type, the Asia Pacific Mobile Marketing Market Size is segmented into Mobile Web, MMS, QR Codes, Location Based Marketing, in app Messages & Push Notifications, SMS, and Others. Based on Organization size, the market is segmented into Large Enterprises and Small & Medium Enterprises.

Based on End user, the Asia Pacific Mobile Marketing Market Size is segmented into Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment, and Other End User. E-commerce is an increasing and significant international market, largely driven by increasing mobile device adoption and usage. Now that mobile shopping is on the rise, retailers must finally decide whether to focus or not on this trend. Retailers who do not wish to miss out on mobile device's growing sales opportunities first need to find the best way to boost mobile sales. Even if most retailers have their own mobile apps, they often have bugs or not for broad usage. The applications have low conversion rates due to interface problems and functionality. Consumers are not inclined to continue to use them either. Retail & E-Commerce has dominated the market during the forecast period.

Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

The Asia Pacific Mobile Marketing Market Analysis report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, AT&T Inc., SAP SE, Oracle Corporation, Salesforce.com Inc., Adobe Systems Inc., Salmat Ltd., Vibes Media LLC, Mobivity Holdings Corporation, and SAS Institute Inc.

Scope of the Asia Pacific Mobile Marketing Market Analysis

Market Segmentation:

By Solution Type

By Organization Size

Large Enterprises
Small & Medium Enterprises

By End User

By Country

Companies Profiled

Table of contents

Chapter 1.   Market Scope & Methodology
1.1   Market Definition
1.2   Objectives
1.3   Market Scope
1.4   Segmentation
1.4.1   Asia Pacific Mobile Marketing Market, by Solution Type
1.4.2   Asia Pacific Mobile Marketing Market, by Organization Size
1.4.3   Asia Pacific Mobile Marketing Market, by End User
1.4.4   Asia Pacific Mobile Marketing Market, by Country
1.5   Methodology for the research
Chapter 2.   Market Overview
2.1   Introduction
2.1.1   Overview
2.1.2   Executive Summary
2.1.3   Market Composition and Scenario
2.1.4   Players Outlook for the Market
2.2   Key Factors Impacting the Market
2.2.1   Market Drivers
2.2.2   Market Restraints
Chapter 3.   Market Analysis
3.1   KBV Cardinal Matrix
3.2   Recent Industry Wide Strategic Developments
3.2.1   Partnerships, Collaborations and Agreements
3.2.2   Product Launches
3.2.3   Mergers & Acquisitions
3.3   Top Winning Strategies
3.3.1   Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2   Key Strategic Move: Leading Players
Chapter 4.   Asia Pacific Mobile Marketing Market by Solution Type
4.1.1   Asia Pacific Mobile Marketing Mobile Web Market by Country
4.1.1.1   Overview:
4.1.1.2   Market trends and forecasts:
4.1.2   Asia Pacific Mobile Marketing MMS Market by Country
4.1.2.1   Overview:
4.1.2.2   Market trends and forecasts:
4.1.3   Asia Pacific Mobile Marketing QR Codes Market by Country
4.1.3.1   Overview:
4.1.3.2   Market trends and forecasts:
4.1.4   Asia Pacific Mobile Marketing Location Based Marketing Market by Country
4.1.4.1   Overview:
4.1.4.2   Market trends and forecasts:
4.1.5   Asia Pacific Mobile Marketing In app Messages & Push Notifications Market by Country
4.1.5.1   Overview:
4.1.5.2   Market trends and forecasts:
4.1.6   Asia Pacific Mobile Marketing SMS Market by Country
4.1.6.1   Overview:
4.1.6.2   Market trends and forecasts:
4.1.7   Asia Pacific Other Solution Type Mobile Marketing Market by Country
4.1.7.1   Overview:
4.1.7.2   Market trends and forecasts:
Chapter 5.   Asia Pacific Mobile Marketing Market by Organization Size
5.1.1   Asia Pacific Large Enterprises Mobile Marketing Market by Country
5.1.1.1   Overview:
5.1.1.2   Market trends and forecasts:
5.1.2   Asia Pacific Small & Medium Enterprises Mobile Marketing Market by Country
5.1.2.1   Market trends and forecasts:
Chapter 6.   Asia Pacific Mobile Marketing Market by End User
6.1.1   Asia Pacific Retail & E-Commerce Mobile Marketing Market by Country
6.1.1.1   Overview:
6.1.1.2   Market trends and forecasts:
6.1.2   Asia Pacific Telecom & IT Mobile Marketing Market by Country
6.1.2.1   Overview:
6.1.2.2   Market trends and forecasts:
6.1.3   Asia Pacific Travel & Hospitality Mobile Marketing Market by Country
6.1.3.1   Overview:
6.1.3.2   Market trends and forecasts:
6.1.4   Asia Pacific BFSI Mobile Marketing Market by Country
6.1.4.1   Overview:
6.1.4.2   Market trends and forecasts:
6.1.5   Asia Pacific Government Mobile Marketing Market by Country
6.1.5.1   Market trends and forecasts:
6.1.6   Asia Pacific Healthcare Mobile Marketing Market by Country
6.1.6.1   Overview:
6.1.6.2   Market trends and forecasts:
6.1.7   Asia Pacific Media & Entertainment Mobile Marketing Market by Country
6.1.7.1   Overview:
6.1.7.2   Market trends and forecasts:
6.1.8   Asia Pacific Other End User Mobile Marketing Market by Country
6.1.8.1   Overview:
6.1.8.2   Market trends and forecasts:
Chapter 7.   Asia Pacific Mobile Marketing Market by Country
7.1   China Mobile Marketing Market
7.1.1   Overview:
7.1.2   Market trends and forecasts:
7.1.3   China Mobile Marketing Market by Solution Type
7.1.4   China Mobile Marketing Market by Organization Size
7.1.5   China Mobile Marketing Market by End User
7.2   Japan Mobile Marketing Market
7.2.1   Market trends and forecasts:
7.2.2   Japan Mobile Marketing Market by Solution Type
7.2.3   Japan Mobile Marketing Market by Organization Size
7.2.4   Japan Mobile Marketing Market by End User
7.3   India Mobile Marketing Market
7.3.1   Overview:
7.3.2   Market trends and forecasts:
7.3.3   India Mobile Marketing Market by Solution Type
7.3.4   India Mobile Marketing Market by Organization Size
7.3.5   India Mobile Marketing Market by End User
7.4   South Korea Mobile Marketing Market
7.4.1   Market trends and forecasts:
7.4.2   South Korea Mobile Marketing Market by Solution Type
7.4.3   South Korea Mobile Marketing Market by Organization Size
7.4.4   South Korea Mobile Marketing Market by End User
7.5   Singapore Mobile Marketing Market
7.5.1   Overview:
7.5.2   Market trends and forecasts:
7.5.3   Singapore Mobile Marketing Market by Solution Type
7.5.4   Singapore Mobile Marketing Market by Organization Size
7.5.5   Singapore Mobile Marketing Market by End User
7.6   Malaysia Mobile Marketing Market
7.6.1   Overview:
7.6.2   Market trends and forecasts:
7.6.3   Malaysia Mobile Marketing Market by Solution Type
7.6.4   Malaysia Mobile Marketing Market by Organization Size
7.6.5   Malaysia Mobile Marketing Market by End User
7.7   Rest of Asia Pacific Mobile Marketing Market
7.7.1   Market trends and forecasts:
7.7.2   Rest of Asia Pacific Mobile Marketing Market by Solution Type
7.7.3   Rest of Asia Pacific Mobile Marketing Market by Organization Size
7.7.4   Rest of Asia Pacific Mobile Marketing Market by End User
Chapter 8.   Company profiles
8.1   IBM CORPORATION
8.1.1   Company Overview
8.1.2   Financial Analysis
8.1.3   Regional & Segmental Analysis
8.1.4   Research & Development
8.1.5   Recent strategies and developments:
8.1.5.1   Mergers and acquisitions:
8.1.5.2   Product Launch:
8.1.5.3   Expansion:
8.1.5.4   Partnership:
8.1.6   SWOT Analysis
8.2   AT&T Inc.
8.2.1   Company Overview
8.2.2   Financial Analysis
8.2.3   Segmental & Regional Analysis
8.2.4   Strategies and developments:
8.2.4.1   Acquisitions:
8.2.5   SWOT Analysis
8.3   SAP SE
8.3.1   Company Overview
8.3.2   Financial Analysis
8.3.3   Segmental and Regional Analysis
8.3.4   Research & Development Expense
8.3.5   Recent strategies and developments:
8.3.5.1   Acquisitions:
8.3.6   SWOT Analysis
8.4   Oracle Corporation
8.4.1   Company Overview
8.4.2   Financial Analysis
8.4.3   Segmental and Regional Analysis
8.4.4   Research & Development Expense
8.4.5   Recent strategies and developments:
8.4.5.1   Acquisitions:
8.4.5.2   Product Launch:
8.4.5.3   Partnerships:
8.4.5.4   Expansion:
8.4.6   SWOT Analysis
8.5   Salesforce.com, Inc.
8.5.1   Company Overview
8.5.2   Financial Analysis
8.5.3   Regional Analysis
8.5.4   Research & Development Expense
8.5.5   SWOT Analysis
8.6   Adobe Systems Inc.
8.6.1   Company Overview
8.6.2   Financial Analysis
8.6.3   Segmental and Regional Analysis
8.6.4   Research & Development Expense
8.6.5   Strategies at a Glance
8.6.5.1   Mergers & Acquisitions
8.6.5.2   Product Launch:
8.6.6   SWOT Analysis
8.7   Salmat Ltd.
8.7.1   Company Overview
8.7.2   Financial Analysis
8.7.3   Segmental and Regional Analysis
8.8   Vibes Media, LLC
8.8.1   Company Overview
8.8.2   Recent strategies and developments:
8.8.2.1   Acquisitions:
8.8.2.2   Product Launch:
8.9   Mobivity Holdings Corporation
8.9.1   Company Overview
8.9.2   Financial Analysis
8.9.3   Recent strategies and developments:
8.9.3.1   Acquisitions:
8.1   SAS Institute, Inc.
8.10.1   Company Overview
8.10.2   Financial Analysis
8.10.3   Segmental and Regional Analysis

List of Tables

TABLE 1   ASIA PACIFIC MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 2   ASIA PACIFIC MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 3   PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– MOBILE MARKETING MARKET
TABLE 4   PRODUCT LAUNCHES – MOBILE MARKETING MARKET
TABLE 5   MERGERS & ACQUISITIONS – MOBILE MARKETING MARKET
TABLE 6   ASIA PACIFIC MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 7   ASIA PACIFIC MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 8   ASIA PACIFIC MOBILE MARKETING MOBILE WEB MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 9   ASIA PACIFIC MOBILE MARKETING MOBILE WEB MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 10   ASIA PACIFIC MOBILE MARKETING MMS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 11   ASIA PACIFIC MOBILE MARKETING MMS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 12   ASIA PACIFIC MOBILE MARKETING QR CODES MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 13   ASIA PACIFIC MOBILE MARKETING QR CODES MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 14   ASIA PACIFIC MOBILE MARKETING LOCATION BASED MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 15   ASIA PACIFIC MOBILE MARKETING LOCATION BASED MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 16   ASIA PACIFIC MOBILE MARKETING IN APP MESSAGES & PUSH NOTIFICATIONS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 17   ASIA PACIFIC MOBILE MARKETING IN APP MESSAGES & PUSH NOTIFICATIONS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 18   ASIA PACIFIC MOBILE MARKETING SMS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 19   ASIA PACIFIC MOBILE MARKETING SMS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 20   ASIA PACIFIC OTHER SOLUTION TYPE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 21   ASIA PACIFIC OTHER SOLUTION TYPE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 22   ASIA PACIFIC MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 23   ASIA PACIFIC MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 24   ASIA PACIFIC LARGE ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 25   ASIA PACIFIC LARGE ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 26   ASIA PACIFIC SMALL & MEDIUM ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 27   ASIA PACIFIC SMALL & MEDIUM ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 28   ASIA PACIFIC MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 29   ASIA PACIFIC MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 30   ASIA PACIFIC RETAIL & E-COMMERCE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 31   ASIA PACIFIC RETAIL & E-COMMERCE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 32   ASIA PACIFIC TELECOM & IT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 33   ASIA PACIFIC TELECOM & IT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 34   ASIA PACIFIC TRAVEL & HOSPITALITY MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 35   ASIA PACIFIC TRAVEL & HOSPITALITY MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 36   ASIA PACIFIC BFSI MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 37   ASIA PACIFIC BFSI MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 38   ASIA PACIFIC GOVERNMENT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 39   ASIA PACIFIC GOVERNMENT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 40   ASIA PACIFIC HEALTHCARE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 41   ASIA PACIFIC HEALTHCARE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 42   ASIA PACIFIC MEDIA & ENTERTAINMENT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 43   ASIA PACIFIC MEDIA & ENTERTAINMENT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 44   ASIA PACIFIC OTHER END USER MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 45   ASIA PACIFIC OTHER END USER MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 46   ASIA PACIFIC MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 47   ASIA PACIFIC MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 48   CHINA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 49   CHINA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 50   CHINA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 51   CHINA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 52   CHINA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 53   CHINA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 54   CHINA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 55   CHINA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 56   JAPAN MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 57   JAPAN MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 58   JAPAN MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 59   JAPAN MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 60   JAPAN MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 61   JAPAN MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 62   JAPAN MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 63   JAPAN MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 64   INDIA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 65   INDIA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 66   INDIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 67   INDIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 68   INDIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 69   INDIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 70   INDIA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 71   INDIA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 72   SOUTH KOREA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 73   SOUTH KOREA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 74   SOUTH KOREA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 75   SOUTH KOREA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 76   SOUTH KOREA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 77   SOUTH KOREA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 78   SOUTH KOREA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 79   SOUTH KOREA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 80   SINGAPORE MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 81   SINGAPORE MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 82   SINGAPORE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 83   SINGAPORE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 84   SINGAPORE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 85   SINGAPORE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 86   SINGAPORE MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 87   SINGAPORE MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 88   MALAYSIA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 89   MALAYSIA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 90   MALAYSIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 91   MALAYSIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 92   MALAYSIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 93   MALAYSIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 94   MALAYSIA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 95   MALAYSIA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 96   REST OF ASIA PACIFIC MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 97   REST OF ASIA PACIFIC MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 98   REST OF ASIA PACIFIC MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 99   REST OF ASIA PACIFIC MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 100   REST OF ASIA PACIFIC MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 101   REST OF ASIA PACIFIC MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 102   REST OF ASIA PACIFIC MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 103   REST OF ASIA PACIFIC MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 104   KEY INFORMATION - IBM
TABLE 105   KEY INFORMATION - AT&T INC.
TABLE 106   KEY INFORMATION – SAP SE
TABLE 107   KEY INFORMATION – ORACLE CORPORATION
TABLE 108   KEY INFORMATION – SALESFORCE.COM, INC.
TABLE 109   KEY INFORMATION – ADOBE SYSTEMS INC
TABLE 110   KEY INFORMATION – SALMAT LTD.
TABLE 111   KEY INFORMATION – VIBES MEDIA, LLC
TABLE 112   KEY INFORMATION – MOBIVITY HOLDINGS CORPORATION
TABLE 113   KEY INFORMATION – SAS INSTITUTE, INC.



LIST OF FIGURES
FIG 1   METHODOLOGY FOR THE RESEARCH
FIG 2   KBV CARDINAL MATRIX
FIG 3   KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2015-2018)
FIG 4   KEY STRATEGIC MOVE: LEADING PLAYERS
FIG 5   RECENT STRATEGIES: IBM CORPORATION
FIG 6   SWOT ANALYSIS: IBM CORP.
FIG 7   SWOT ANALYSIS: AT&T INC.
FIG 8   SWOT ANALYSIS: SAP SE
FIG 9   RECENT STRATEGIES: ORACLE CORPORATION
FIG 10   SWOT ANALYSIS: ORACLE CORPORATION
FIG 11   SWOT ANALYSIS: SALESFORCE.COM INC.
FIG 12   RECENT STRATEGIES: ADOBE SYSTEMS
FIG 13   SWOT ANALYSIS: ADOBE SYSTEMS
FIG 14   RECENT STRATEGIES: VIBES MEDIA LLC

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