The United States (US) Facial Serum Market size is expected to reach $1.8 Billion by 2030, rising at a market growth of 5.5% CAGR during the forecast period. In the year 2022, the market attained a volume of 71749.0 Thousand Units, experiencing a growth of 4.9% (2019-2022).
The facial serum market in the United States has witnessed significant growth and innovation in recent years, with many products catering to various skin concerns. One of the key drivers behind the surge in demand for face serums is the increasing awareness among consumers regarding the importance of a comprehensive skincare routine. In the U.S., consumers are often drawn to face serums that boast natural and organic ingredients.
Anti-aging serums are mainly used in the U.S. facial serum market. With an aging population, there is a heightened demand for products that target fine lines, wrinkles, and overall skin elasticity. Many anti-aging serums in the industry now incorporate cutting-edge ingredients such as peptides, retinoids, and antioxidants, promising to turn back the clock and restore a youthful complexion.
According to the United States Census Bureau, as the older population in the United States has witnessed substantial growth over the past century, reaching 55.8 million individuals, or 16.8% of the total population in 2020, it reflects a significant demographic shift. From a mere 4.9 million people, constituting 4.7% of the total U.S. population in 1920, the increase of 50.9 million over the years underscores the aging trend in society.
With an increasing aging population, there has been a corresponding rise in the demand for anti-aging solutions, particularly reflected in the thriving facial serum market in the U.S. The surge in popularity of anti-aging serums indicates the growing awareness and interest among the older demographic in maintaining youthful and healthy skin, thereby contributing to the dynamic landscape of the skincare industry.
The COVID-19 pandemic has profoundly impacted the U.S. skincare industry, including the facial serum market. Lockdowns, remote work, and lifestyle changes have altered U.S. consumer behavior, influencing skincare routines. While the initial stages of the pandemic saw a temporary decline in the beauty industry, the facial serum market rebounded as consumers prioritized self-care and sought products that addressed skin concerns arising from mask-wearing stress and lifestyle changes. The pandemic underscored the resilience and adaptability of the skincare industry as U.S. consumers continued to invest in their skincare routines despite economic uncertainties.
The facial serum market in the United States has witnessed a significant surge in the demand for gel-based serums in recent years, marking a notable shift in consumer preferences and skincare trends. One of the key drivers behind the rising demand for gel-based serums is their lightweight and non-greasy nature. Americans increasingly seek products that provide hydration and nourishment without leaving a heavy or sticky residue on the skin.
Moreover, gel-based serums often incorporate innovative ingredients such as hyaluronic acid, aloe vera, and antioxidants. These components are known for their hydrating, soothing, and rejuvenating properties, making gel-based serums effective in addressing various skin care concerns, from dryness to signs of aging. As consumers become more informed about skincare ingredients and their benefits, the preference for serums with science-backed formulations has grown, further boosting the popularity of gel-based options.
The cosmetic industry has responded to this trend by introducing many gel-based serum products in the U.S., ranging from anti-aging formulations to serums targeting specific skin issues like hyperpigmentation or acne. The versatility of gel-based serums allows manufacturers to cater to a broad consumer base with varying skincare needs.
According to the International Trade Administration, in 2019, the U.S. experienced a steady annual growth of 2 % in its exports, culminating in a total of $15.02 billion within the cosmetics industry. As the facial serum market continues to thrive, it adds a substantial dimension to the overall growth and prosperity of the U.S. cosmetics industry. Thus, the demand for gel-based facial serums in the United States reflects a shift towards lightweight and non-greasy skincare options.
In recent years, the facial serum market in the United States has witnessed a significant surge in the popularity of hydrating face serums. This trend is attributed to a growing consumer awareness of the importance of skincare and a shift towards more comprehensive and targeted skincare routines. One key factor driving the rising popularity of hydrating face serums is the increasing awareness of the detrimental effects of environmental factors on the skin, such as pollution and harsh weather conditions. Americans are actively seeking products that address specific skin concerns and offer deep hydration to maintain a healthy and radiant complexion.
Moreover, the influence of social media and beauty influencers in the U.S. has played a pivotal role in shaping consumer preferences. The widespread sharing of skincare routines and product recommendations has brought hydrating face serums into the spotlight, with many influencers praising their efficacy in achieving a dewy and well-hydrated complexion. As the demand for hydrating face serums rises, manufacturers respond with innovative formulations, incorporating cutting-edge ingredients to stay competitive.
The multifunctionality of hydrating face serums is another driving force behind their popularity. These serums often have additional benefits, such as anti-aging properties, brightening effects, and antioxidant protection. American consumers are increasingly drawn to products that offer a holistic approach to skincare, addressing multiple concerns simultaneously. Therefore, the popularity of hydrating face serums in the United States is fueled by growing consumer awareness of the importance of skincare, influenced by social media and beauty influencers.
The facial serum market in the United States is dynamic and competitive, with several key players vying for industry share. These companies operate in an industry driven by innovation, consumer preferences, and a growing awareness of skincare routines. One of the leading contenders in the U.S. facial serum market is Estée Lauder Companies Inc. The company, a global powerhouse in skincare and cosmetics, has successfully positioned itself as a premium brand. Renowned for its cutting-edge research and development, Estée Lauder offers a diverse range of facial serums catering to various skin concerns, from anti-aging to hydration.
Revlon, an iconic American brand, is a notable contender in the facial serum market. Recognized for its wide range of beauty and skincare products, Revlon has adapted to changing consumer preferences by introducing innovative serums that combine effective formulations with affordability, appealing to a diverse demographic.
Another significant player is L'Oréal US, a French cosmetics giant L'Oréal subsidiary. The brand has a strong presence in the U.S. facial serum market, with a portfolio that includes popular brands like La Roche-Posay, Vichy, and SkinCeuticals. With a focus on scientific innovation, L'Oréal's facial serums address a wide spectrum of skincare needs, appealing to a broad consumer base.
The Ordinary, a brand under the Deciem umbrella, has disrupted the industry with its commitment to transparency and simplicity and is known for its minimalistic approach to skincare. The brand provides high-quality serums at affordable prices, resonating particularly well with consumers seeking effective solutions without breaking the bank.
Neutrogena, a subsidiary of Johnson & Johnson, is a trusted name in the mass skincare industry. With a focus on dermatologist-recommended formulations, Neutrogena's facial serums cater to a broad audience, emphasizing accessibility and effectiveness. The brand's emphasis on research-backed ingredients has contributed to its enduring popularity. These companies represent a fraction of the diverse and dynamic U.S. facial serum market. As consumer preferences evolve, companies will likely invest in research and development, marketing strategies, and sustainability efforts to stay competitive in this ever-growing sector.
By Price Point
By Form
By Distribution Channel
By Serum Type
Our team of dedicated experts can provide you with attractive expansion opportunities for your business.
Unique Offerings 