The Global Facial Serum Market size is expected to reach $8.4 billion by 2030, rising at a market growth of 6.4% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,46,072.3 thousand units (1 OZ), experiencing a growth of 5.8% (2019-2022).
Active ingredients in acne-fighting serums, such as salicylic acid, penetrate the pores to remove excess oil, dead skin cells, and debris. Consequently, the acne fighting serums segment would generate approximately 12.37 % share of the market by 2030. This lessens the possibility of future breakouts and helps stop the development of new blemishes. Diverse varieties of acne, such as inflammatory lesions, blackheads, and whiteheads, can be effectively treated with acne-fighting serums.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In September 2023, Galderma S.A has introduced a fresh skincare collection within its dermatologist-recommended skincare series, named Cetaphil Healthy Renew. This lineup features a Face Serum, Eye Gel Serum, Day Cream SPF 30, and Night Cream. In March 2022, Unilever Plc has unveiled a new addition to its Simple facial skincare collection with the introduction of a trio of beauty serums. The Simple Booster Serum range consists of three powerful formulations. The first serum contains 3% Hyaluronic Acid + B5, which is aimed at locking in moisture for hydrated skin. The second serum contains 10% Vitamins C+E+F, offering benefits such as enhancing skin radiance, shielding against environmental stressors, and providing moisture while fortifying the skin barrier. The third and final serum, 10% Vitamin B3 Niacinamide, is specifically formulated to regulate sebum production, thereby preventing acne and reinforcing the skin barrier for improved skin health.
Based on the Analysis presented in the KBV Cardinal matrix; L'Oréal S.A. are the forerunners in the Market. In July, 2023, L'Oréal S.A. has introduced a fresh facial care line named Revita lift Clinical, featuring Vitamin C as its primary ingredient. This new series comprises two key products: a serum enriched with 12% pure vitamin C and a facial lotion combining vitamin C with SPF50 for shielding against sun-related damage. These products are designed to address common skin concerns such as wrinkles, enlarged pores, and uneven skin tone. They work to minimize pores, refine skin texture, and shield against environmental aggressors, thereby promoting smoother and healthier-looking skin. And Companies such as Unilever PLC, The Estee Lauder Companies, Inc., Beiersdorf AG are some of the key innovators in Market.
Subscribers benefit from the convenience of receiving facial serums directly at their doorstep. This eliminates the need for regular visits to physical stores and allows consumers to access premium or specialized products without the hassle of searching for them in traditional retail outlets. Thus, because of the subscription services and sampling programs, the market is anticipated to increase significantly.
Social media platforms encourage user-generated content, where consumers share their experiences with facial serums. Positive reviews, testimonials, and before-and-after photos enhance brand credibility and influence potential customers. Hence, rising digital and social media marketing has been a pivotal factor in driving the growth of the market.
Rapid adjustments in the supply chain, such as sourcing alternative raw materials or changing manufacturing locations, can pose challenges to maintaining consistent quality control. This may impact the efficacy and safety of facial serums, leading to potential recalls and reputational damage. Thus, supply chain disruptions can slow down the growth of the market.
Drivers 
Restraints 
Opportunities 
Challenges By price point, the market is fragmented into mass-market, premium, and luxury. The premium segment recorded a 26.17 % revenue share in the market in 2022. Premium facial serums are presented in luxurious and aesthetically pleasing packaging. Brands in the premium segment are transparent about the scientific research behind their products, providing consumers with confidence in the performance and results of the serums.
Based on form, the market is classified into oil based, gel based, water based, and others. In 2022, the water-based segment witnessed the 48.08 % revenue share in the market. Water-based serums are versatile and suitable for all skin types, including oily and sensitive skin. Consumers appreciate the efficiency of these serums, as they can be seamlessly incorporated into daily skincare routines without causing delays or leaving a sticky residue on the skin.
On the basis of distribution channel, the market is divided into supermarkets & hypermarkets, drugstores & pharmacies, specialty beauty stores, online retailers, and others. The specialty beauty stores segment garnered a 20.64 % revenue share in the market in 2022. Specialty beauty stores provide an immersive shopping experience, allowing visitors to explore and interact with products. These initiatives help educate consumers about the benefits of facial serums, the proper use of specific ingredients, and how to incorporate serums into a comprehensive skincare routine.
By serum type, the market is categorized into anti-aging serums, skin brightening serums, acne fighting serums, hydrating & exfoliating face serums, and others. In 2022, the anti-aging serums segment held the 32.35 % revenue share in the market. Anti-aging serums are designed to diminish the appearance of fine lines and wrinkles. A more youthful complexion results from the synergistic effects of retinol, peptides, and hyaluronic acid, which stimulate collagen production, enhance skin elasticity, and diminish the appearance of wrinkles. These ingredients help reduce hyperpigmentation, dark spots, and discoloration associated with aging, resulting in a more radiant complexion.
Free Valuable Insights: Global Facial Serum Market size to reach USD 8.4 Billion by 2030
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region acquired a 30.26 % revenue share in the market. North American consumers are increasingly leaning towards clean and natural beauty products. Consumers in North America prefer the convenience of online shopping, allowing them to explore and purchase products from the comfort of their homes.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 5.2 Billion |
| Market size forecast in 2030 | USD 8.4 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 6.4% from 2023 to 2030 |
| Quantitative Data | Volume in Thousand Units, Revenue in USD Billion, and CAGR from 2019 to 2030 |
| Number of Pages | 503 |
| Number of Tables | 974 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Facial Serum, Form, Distribution Channel, Serum Type, Region |
| Country scope |
|
| Companies Included | L'Oréal S.A., Galderma S.A., Amorepacific Group Inc., KOSÉ CorporationClarins Inc., Unilever plc, Shiseido Company Limited, Beiersdorf AG Estée Lauder Companies Inc., Revlon Inc. |
By Price Point (Volume, Thousand Units (1 OZ), USD Billion, 2019-2030)
By Form (Volume, Thousand Units (1 OZ), USD Billion, 2019-2030)
By Distribution Channel (Volume, Thousand Units (1 OZ), USD Billion, 2019-2030)
By Serum Type (Volume, Thousand Units (1 OZ), USD Billion, 2019-2030)
By Geography (Volume, Thousand Units (1 OZ), USD Billion, 2019-2030)
This Market size is expected to reach $8.4 billion by 2030.
Subscription Services And Sampling Programs are driving the Market in coming years, however, Lack Of Supply Chain Disruptions restraints the growth of the Market.
L'Oréal S.A., Galderma S.A., Amorepacific Group Inc., KOSÉ CorporationClarins Inc., Unilever plc, Shiseido Company Limited, Beiersdorf AG Estée Lauder Companies Inc., Revlon Inc.
In the year 2022, the market attained a volume of 3,46,072.3 thousand units (1 OZ), experiencing a growth of 5.8% (2019-2022).
The Supermarkets & Hypermarkets segment is leading the Market by Distribution Channel in 2022 there by, achieving a market value of $3.1 billion by 2030.
The Europe region dominated the Market by Region in 2022 there by, achieving a market value of $3 billion by 2030, growing at a CAGR of 5.8 % during the forecast period.
Unique Offerings Our team of dedicated experts can provide you with attractive expansion opportunities for your business.
