Tongue Cleaner Market

Global Tongue Cleaner Market Size, Share & Trends Analysis Report By Material, By Distribution Channel (Supermarket/Hypermarket, Retail Store, Online Store, and Others), By Demographics, By Regional Outlook and Forecast, 2024 - 2031

Report Id: KBV-23436 Publication Date: July-2024 Number of Pages: 305
USD 447.8 Million
USD 622.2 Million
Historical Data
2020 to 2022

Market Report Description

The Global Tongue Cleaner Market size is expected to reach $622.2 million by 2031, rising at a market growth of 4.3% CAGR during the forecast period. In the year 2023, the market attained a volume of 1,01,536.9 thousand units, experiencing a growth of 10.3% (2020-2023).

Dental professionals often recommend tongue cleaners as part of daily oral care routines to reduce bacteria and improve oral health. This advice reinforces the benefits of using tongue cleaners among Canadians, boosting market demand. As per Statistics Canada, nearly two-thirds (65%) of Canadians reported seeing a dental professional in the 12 months preceding 2022. A higher proportion of women (68%) reported having had a recent dental visit than men (62%).

Hence, the North America region witnessed a substantial revenue share in the tongue cleaner market in 2023. In terms of volume, 38,217.9 thousand units of tongue cleaners would be utilized in North American market by the year 2301. Tongue cleaning is recognized as an essential component of maintaining optimal oral health, contributing to fresher breath and reducing the risk of oral diseases.

Tongue Cleaner Market Size - Global Opportunities and Trends Analysis Report 2020-2031

There is a growing emphasis on overall oral health beyond just brushing teeth. Professionals and individuals recognize that maintaining oral hygiene involves more than just brushing. Dental professionals and health organizations actively promote tongue cleaning as part of a complete oral care routine. These campaigns emphasize the advantages of cleansing the tongue's surface to enhance oral health by removing bacteria, food debris, and dead cells. Therefore, increasing awareness of comprehensive oral hygiene drives the market's growth.

Additionally, the personal care industry's expansion has spurred significant innovation in tongue cleaner design, materials, and functionalities. Manufacturers continually introduce new products with advanced features such as ergonomic handles, antimicrobial coatings, and innovative cleaning mechanisms. These innovations enhance product effectiveness, user comfort, and overall oral hygiene benefits, catering to diverse consumer preferences and driving market growth.

However, Tongue cleaners' effectiveness and safety can vary without consistent standards and quality control measures. Consumers may encounter products that do not perform as expected or pose risks such as irritation or damage to the tongue or oral tissues. Inconsistent quality can erode consumer trust in tongue cleaners and the brands that produce them. Consumers rely on standardized products to deliver expected results in terms of oral hygiene. When products vary in quality, it undermines confidence and can lead to reluctance to purchase or use tongue cleaners. In conclusion, standardization and quality control inconsistencies hamper the market's growth.

Driving and Restraining Factors
Tongue Cleaner Market
  • Increasing Awareness of Comprehensive Oral Hygiene
  • Expansion Of the Personal Care and Hygiene Industry
  • Increasing Incidence of Oral Health Issues
  • Inconsistencies In Standardization and Quality Control
  • Lack Of Scientific Consensus
  • Wider Availability and Accessibility
  • Influence Of Dental Professionals
  • Perceived Discomfort or Inconvenience
  • Competition From Other Oral Care Products

Demographics Outlook

On the basis of demographics, the market is segmented into adults and kids. The adults segment recorded 54% revenue share in the market in 2023. In terms of volume, 83,534.3 thousand units of tongue cleaners are expected to be utilized by Adults by the year 231. Adults typically have a higher level of awareness regarding oral hygiene practices compared to children or teenagers. They comprehend the significance of maintaining oral health to prevent dental issues, including gum disease, tooth decay, and bad odor (halitosis).

Material Outlook

Based on material, the market is divided into metal and plastic. In 2023, the metal segment garnered 59% revenue share in the market. In terms of volume, 85,035.0 thousand units of Metal tongue cleaners are expected to be utilized by the year 2031. Metal tongue cleaners are praised for thoroughly cleaning the tongue's surface. The smooth yet firm surface of stainless-steel scrapers allows for efficiently removing bacteria, food debris, and other residues that accumulate on the tongue. This effectiveness is particularly valued by individuals who seek a thorough cleaning experience as part of their oral hygiene routine.

Tongue Cleaner Market Share and Industry Analysis Report 2023

Distribution Channel Outlook

By distribution channel, the market is divided into supermarket/hypermarket, online store, retail store, and others. The online channels segment procured 11% revenue share in the market in 2023. In terms of volume, it is expected that 20,798.8 thousand units of tongue cleaners would be sold through Online channels by the year 2031. Online channels provide consumers unparalleled convenience, enabling them to browse, compare, and purchase tongue cleaners from the comfort of their residences or while using mobile devices.

Free Valuable Insights: Global Tongue Cleaner Market size to reach USD 622.2 Million by 2031

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 37% revenue share in the market. In terms of volume, 63,724.4 thousand units of tongue cleaners are expected to be utilized in Asia Pacific by the year 2031. In many Asian cultures, tongue cleaning has been a part of traditional oral hygiene practices for centuries. These cultural influences continue to shape consumer preferences and behaviors, promoting tongue cleaners as integral components of holistic oral care regimens.

Tongue Cleaner Market Report Coverage
Report Attribute Details
Market size value in 2023 USD 447.8 Million
Market size forecast in 2031 USD 622.2 Million
Base Year 2023
Historical Period 2020 to 2022
Forecast Period 2024 to 2031
Revenue Growth Rate CAGR of 4.3% from 2024 to 2031
Quantitative Data Volume in Thousand Units, Revenue in USD Million, and CAGR from 2020 to 2031
Number of Pages 305
Tables 669
Report coverage Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives
Segments covered Material, Demographics, Distribution Channel, Region
Country scope
  • North America (US, Canada, Mexico, and Rest of North America)
  • Europe (Germany, UK, France, Russia, Spain, Italy, and Rest of Europe)
  • Asia Pacific (China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific)
  • LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA)
Companies Included Church & Dwight Co., Inc., Oxyfresh Worldwide, Inc., AMANO Products limited, Wisdom Toothbrushes Ltd., Banyan Botanicals Products, Prestige Consumer Healthcare, Inc., Supersmile, TePe Munhygienprodukter AB, Dr. Tung's Products, Inc.
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List of Key Companies Profiled

  • Church & Dwight Co., Inc.
  • Oxyfresh Worldwide, Inc.
  • AMANO Products limited
  • Wisdom Toothbrushes Ltd.
  • Banyan Botanicals Products
  • Prestige Consumer Healthcare, Inc.
  • supersmile
  • TePe Munhygienprodukter AB
  • Tung's Products, Inc.

Tongue Cleaner Market Report Segmentation

By Material (Volume, Thousand Units, USD Million, 2020-2031)

  • Metal
  • Plastic

By Distribution Channel (Volume, Thousand Units, USD Million, 2020-2031)

  • Supermarket/Hypermarket
  • Retail Store
  • Online Store
  • Others

By Demographics (Volume, Thousand Units, USD Million, 2020-2031)

  • Adults
  • Kids

By Geography (Volume, Thousand Units, USD Million, 2020-2031)

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA


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