The Global Tag Management System Market size is expected to reach $2.4 billion by 2030, rising at a market growth of 12.8% CAGR during the forecast period.
The retail & e-commerce industry comprises conventional food stores and online shopping websites. Hence, the Retail & Ecommerce segment would capture approximately 1/5th share of the market by 2030. The retail and e-commerce sectors rely strongly on the buying patterns of customers, who anticipate a prompt response from sellers and the ability to display the exact product they desire. Many e-commerce and retail websites use a tag management system to enhance the user experience. Data analytics is also projected to be fueled by the increased need to manage inventory carefully due to increased e-commerce activities. It can forecast future sales and prepare a company to meet shifting customer demands.
The major strategies followed by the market participants are Product Launches as the key developmental strategy in order to keep pace with the changing demands of end users. For instance, In February, 2023, Commanders Act rolled out the Marketing Cookieless Platform, which gives brands higher control over the collection, processing, and sharing of customer data and consent signals. In January, 2023, Tealium released iQ Events, a no-code feature that allows users to better collect and utilize zero and first-party data.
Based on the Analysis presented in the KBV Cardinal matrix; Google LLC is the forerunner in the Market. Companies such as Adobe, Inc., Oracle Corporation, IBM Corporation are some of the key innovators in the Market. In March, 2023, Adobe announced the launch of Adobe Firefly to bring highly precise, power, speed, and ease directly into Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express workflows where content is developed and built.
A tag management system provides a strong basis for in-depth website analysis, which is vital for online marketing. Digital marketers can create vendor campaigns much more quickly and effectively with the support of a TMS, which helps them accelerate outcomes optimization. Managing tags manually would be substantially more difficult and expensive and often require IT expertise, particularly if source code modifications are to be made. After training on maintaining tags, employees can use a tag management solution, saving IT resources. It will propel the growth of the market.
Most tag management applications offer graphical user interfaces (GUIs) that business or marketing professionals can manage. Tag management system tools can also assist businesses in adhering to 'do-not-track' and other data collection privacy standards. The increase in mobile data consumption and smartphone and tablet utilization is anticipated to stimulate the retail sector's demand for mobility solutions. By forecasting consumer behavior and patterns, this data is leveraged for digital marketing. As a result, the market for tag management systems is expanding due to the continuously expanding retail and eCommerce sectors.
Tag management system, including Google Tag Manager, are disabled by various ad blockers because they are code injection tools. It also exposes the website to exploitation, as its ability to embed code could give hackers access to the site. By inserting a few lines of seemingly innocent code, a hacker who gains access to the GTM account might cause havoc behind the scenes. This code is typically unnoticed because it does not affect the appearance or functionality of the website/application. As a result of these security vulnerabilities, it will be unable to deliver high-quality data to the teams that require it, and resolving these issues is time-consuming and costly. These vulnerabilities in the security of tag management systems may impede market expansion.
On the basis of organization size, the market is classified into small & medium enterprises and large enterprises. In 2022, the large enterprises segment dominated the market with maximum revenue share. These companies are investigating innovative methods for improving their processes. They progressively utilize tag management to provide various services and swiftly respond to consumer inquiries. Additionally, tag management software enables enormous enterprises to improve productivity and efficiency, enhance profitability, and make decisions based on real-time data. With the aid of a tag management system, a significant amount of data is crucial for influential organizations to understand and alter client behaviors. It allow organizations to analyze information and make smart decisions rapidly.
By component, the system market is segmented into tools and service. The services segment covered a considerable revenue share in the market in 2022. This market segment is expanding because this tag management system ensures effective monitoring of user activity on websites and maintains business owner-customer relationships that add value to service benefits. Adopting these services expedites the launch of new businesses, optimizes the value of existing marketing resources, and reduces marketing and delivery costs, all contributing to the market's continued expansion.
Based on deployment mode, the market is fragmented into on-premise and cloud. The cloud segment acquired a substantial revenue share in the market in 2022. A service offer hosts an application, and remote usage of the application and its features is made available via the cloud-based deployment of a tag management system. Due to its lack of capital expenses and low maintenance requirements, medium-sized financial organizations may choose cloud-based tag management software. Implementing cloud-based tag management software is primarily motivated by large and medium-sized businesses' rising adoption of cloud-based customer analytics.
By vertical, the market is divided into healthcare, retail & ecommerce, BFSI, IT & telecom, media & entertainment, manufacturing, and others. In 2022, the IT and telecom segment registered the maximum revenue share in the market. The telecommunications and IT companies utilize TMS solutions to manage tags to track website analytics, consumer journeys, conversion rates, and digital marketing campaigns. TMS platforms assist these businesses in gathering and analyzing data to optimize lead generation processes, target particular market segments, and enhance customer experiences.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 916.2 Million |
| Market size forecast in 2030 | USD 2.4 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 12.8% from 2023 to 2030 |
| Number of Pages | 297 |
| Number of Table | 453 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Companies Strategic Developments, Company Profiling |
| Segments covered | Component, Organization Size, Deployment Type, Vertical, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. TMS solutions have been widely used due to the region's lead in digital marketing and technology adoption. The North American region leads the market because it is already a technologically advanced region with a significant penetration of web-based applications, which are utilized for various functions like online banking, shopping, and education.
Free Valuable Insights: Global Tag Management System Market size to reach USD 2.4 Billion by 2030
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Tealium, Inc., Google LLC (Alphabet, Inc.), Adform, Oracle Corporation, IBM Corporation, Piwik PRO SA, CHEQ AI Technologies Ltd. (Ensighten, Inc.), Commanders Act, and Coveo Solutions, Inc.
By Component
By Organization Size
By Deployment Type
By Vertical
By Geography
The Market size is projected to reach USD 2.4 billion by 2030.
Increasing need for enhanced digital marketing are driving the Market in coming years, however, Lack of strong security measures restraints the growth of the Market.
Adobe, Inc., Tealium, Inc., Google LLC (Alphabet, Inc.), Adform, Oracle Corporation, IBM Corporation, Piwik PRO SA, CHEQ AI Technologies Ltd. (Ensighten, Inc.), Commanders Act, and Coveo Solutions, Inc.
The On-premise segment acquired maximum revenue in the Market by Deployment Type in 2022; thereby, achieving a market value of $1.4 billion by 2030.
The Tools segment is leading the System Market by Component in 2022; thereby, achieving a market value of $1.6 billion by 2030.
The North America region dominated the Market by Region in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $808.8 million by 2030.
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