According to a new report, published by KBV research, The Global Over the Top (OTT) Services Market size is expected to reach $912.74 billion by 2032, rising at a market growth of 17.6% CAGR during the forecast period.
The App-Based segment is growing at a CAGR of 17.1 % during the forecast period. This growth is primarily driven by the increasing use of smartphones, tablets, and smart TVs, which allow users to stream content through dedicated applications. The convenience, personalized user experience, and offline viewing options provided by apps contribute to their widespread adoption. Additionally, app-based platforms often support advanced features like push notifications and adaptive streaming, enhancing user engagement and satisfaction.
The Subscription-Based segment dominated the Global Over the Top (OTT) Services Market by Monetization Model in 2024, thereby, achieving a market value of $554.00 trillion by 2032. This growth can be attributed to the increasing consumer preference for ad-free, on-demand content and the growing adoption of digital platforms globally. The convenience of unlimited access to a wide library of content through a fixed monthly or annual fee encourages customer loyalty and recurring revenue for providers.
The Media & Entertainment segment is growing at a CAGR of 17.2 % during the forecast period. The continuous surge in demand for on-demand video content, including movies, TV shows, documentaries, and live events, drives this dominance. The expansion of high-speed internet connectivity, the increasing penetration of smart devices, and the proliferation of original content by OTT platforms have all contributed to the segment’s strong performance.
The Video on Demand segment dominated the Global Over the Top (OTT) Services Market by Type in 2024, thereby, achieving a market value of $571.00 trillion by 2032. This growth is largely attributed to the increasing consumer preference for flexible viewing experiences, where users can watch movies, series, and shows at their convenience without traditional broadcast schedules. The availability of diverse content libraries, multilingual options, and original programming from global and regional platforms has attracted a wide user base.
The Smartphones & Tablets segment is growing at a CAGR of 16.9 % during the forecast period. The widespread use of mobile devices, increased internet penetration, and affordable data plans have made smartphones and tablets the primary choice for streaming content on the go. Users prefer these portable devices for convenience, ease of access, and flexibility in viewing content anytime and anywhere.
The North America region dominated the Global Over the Top (OTT) Services Market by Region in 2024, thereby, achieving a market value of $315.44 trillion by 2032. The Europe region is anticipated to grow a CAGR of 17.4% during (2025 - 2032). Additionally, The Asia Pacific region would witness a CAGR of 18.3% during (2025 - 2032).
By Platform
By Monetization Model
By Service Vertical
By Type
By Streaming Device
By Geography
Unique Offerings
