North America Over the Top (OTT) Services Market By Monetization Model (Subscription-Based, Advertising-Based and Transaction-Based) By Service Vertical (Media & Entertainment, Gaming, Education & Learning and Others) By Streaming Device (Smartphones & Tablets, Desktops & Laptops and IP TV’s & Consoles) By Type (Video on Demand, Online Gaming, Music Streaming, Communication and Others) By Country, Industry Analysis and Forecast, 2019 - 2025
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The North America Over the Top (OTT) Services Market would witness market growth of 13.1% CAGR during the forecast period (2019-2025). A big growth opportunity can be observed in live and linear OTT services, based on current viewing habits and untapped content segments, which are projected to be an integral part of the next generation of OTT video. Pay-TV providers are in the right position to create live streaming services that take advantage of content best experienced in real-time. These may include talk shows, weather, news, and sports. But that could change as content owners start developing their platform and partnerships with OTTs.
The advent of disruptive digital technologies, mobile numbers, high-speed internet, and several applications will encourage the customers to opt for OTT services. Furthermore, the cost-efficiency would fuel over-the-top services demand over the forecast period while also obstructing the industry through public regulations. Also, the growing penetration of broadband, as well as the emergence of large segments of the population on high per capita income, has increased demand for OTT in emerging economies. The quality and efficiency of broadband networks are greatly improved which also fuels market growth for OTT services.
The biggest challenge facing the demand for OTT services is quality entertainment. Content is a basic requirement for subscription driving and increasing consumer affinities. There are also obstacles in the way material is found and delivered. Even if a website hosts content, it's almost impossible to retain users if they are unable to discover these offers. Also, providers must ensure the content is correctly provided to the end-users. The provision of high-quality services without delay in delivering content holds equal importance.
Based on Monetization Model, the market is segmented into Subscription-Based, Advertising-Based and Transaction-Based. Based on Service Vertical, the market is segmented into Media & Entertainment, Gaming, Education & Learning and Others. Based on Streaming Device, the market is segmented into Smartphones & Tablets, Desktops & Laptops and IP TV’s & Consoles. Based on Type, the market is segmented into Video on Demand, Online Gaming, Music Streaming, Communication and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Twitter, Inc., Microsoft Corporation, Google, Inc., Amazon.com, Inc., Apple, Inc., Facebook, Inc., Netflix, Inc., The Walt Disney Company (Hulu LLC), Tencent Holdings Ltd., and Roku, Inc.
Scope of the Over the Top (OTT) Services Market Analysis
By Monetization Model
By Service Vertical
- Media & Entertainment
- Education & Learning
By Streaming Device
- Smartphones & Tablets
- Desktops & Laptops
- IP TV’s & Consoles
- Video on Demand
- Online Gaming
- Music Streaming
- Rest of North America
- Twitter, Inc.
- Microsoft Corporation
- Google, Inc.
- Amazon.com, Inc.
- Apple, Inc.
- Facebook, Inc.
- Netflix, Inc.
- The Walt Disney Company (Hulu LLC)
- Tencent Holdings Ltd.
- Roku, Inc.
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