According to a new report, published by KBV research, The Global Facial Serum Market size is expected to reach $8.4 billion by 2030, rising at a market growth of 6.4 % CAGR during the forecast period. In the year 2022, the market attained a volume of 3,46,072.3 thousand units (1 OZ), experiencing a growth of 5.8% (2019-2022).
The Mass-Market segment is registering a strong potential in the Global Facial Serum Market by Price Point in 2022 thereby, achieving a market value of $5 billion by 2030. Mass-market facial serums are widely distributed through various retail channels, including supermarkets, drugstores, convenience stores, and mass-market retailers. This extensive distribution network ensures consumers can easily find and purchase facial serums during routine shopping trips. Mass-market facial serums cater to an inclusive beauty approach, offering products suitable for diverse skin types, tones, and concerns. This inclusivity resonates with a broad consumer base, addressing the skincare needs of individuals with varying backgrounds and preferences.
The Oil Based segment is anticipated to have a CAGR of 6.6% during (2023 - 2030). Oil-based facial serums are known for providing deep moisturization and hydration. Soft, supple skin is encouraged by the protective barrier that ingredients like squalane, argan oil, and jojoba oil form on the skin. This makes them particularly suitable for individuals with dry skin. Natural oils often found in oil-based serums, such as rosehip, almond, and avocado, are rich in vitamins, antioxidants, and fatty acids. These components nourish the skin, promote cell regeneration, and contribute to a rejuvenated and revitalized appearance.
The Supermarkets & Hypermarkets segment is leading the Global Facial Serum Market by Distribution Channel in 2022 thereby, achieving a market value of $3.1 billion by 2030. Supermarkets & hypermarkets attract diverse consumers, including individuals of varying ages, genders, and skincare concerns. This diverse demographic presents an opportunity for facial serum brands to cater to a broad customer base and offer products addressing different skin types and concerns. Supermarkets & hypermarkets frequently run promotional activities and offer discounts on skincare products, including facial serums. This attracts price-sensitive consumers and encourages them to try new products or stock up on their favorite serums during promotional periods, contributing to increased sales.
The Skin Brightening Serums segment is experiencing a CAGR of 6.8% during (2023 - 2030). The active ingredients in skin brightening serums, such as vitamin C and antioxidants, boost the skin’s radiance. These serums impart a healthy glow to the skin, enhancing its luminosity and vitality. With their lightweight texture, skin brightening serums are easily layered with other skincare products. The absorption-enhancing properties of these serums create an optimal environment for subsequent product application, allowing for a comprehensive skincare routine.
Full Report: https://www.kbvresearch.com/facial-serum-market/
The Europe region dominated the Global Facial Serum Market by Region in 2022 thereby, achieving a market value of $3 billion by 2030, growing at a CAGR of 5.8 % during the forecast period. The Asia Pacific region is experiencing a CAGR of 6.8% during (2023 - 2030). Additionally, The North America market would witness a CAGR of 6.2% during (2023 - 2030).
By Price Point (Volume, Thousand Units (1 OZ), USD Billion, 2019-2030)
By Form (Volume, Thousand Units (1 OZ), USD Billion, 2019-2030)
By Distribution Channel (Volume, Thousand Units (1 OZ), USD Billion, 2019-2030)
By Serum Type (Volume, Thousand Units (1 OZ), USD Billion, 2019-2030)
Unique Offerings 
