The Global Phishing Protection Market size is expected to reach $5.2 billion by 2030, rising at a market growth of 13.3% CAGR during the forecast period.
High-profile government & defence officials and employees may be targeted through spear phishing attacks. Phishing protection solutions help safeguard government & defence personnel against these targeted threats. Consequently, the government & defence segment would acquire nearly, 16% of the total market share by 2030.
Behavioral analysis involves establishing a baseline of normal user behavior within an organization. By understanding what constitutes typical user actions, deviations from this baseline can be identified and flagged as potential phishing threats. Behavioral analysis contributes to risk-based authentication by assessing the risk associated with specific user actions. Thus, because of the increased focus on behavioral analysis, the market is anticipated to increase significantly. Additionally, Integration with security orchestration (SOAR) platforms enables this protection solutions to connect with incident response workflows seamlessly. Organizations can customize incident response playbooks within SOAR platforms to align with their specific protection requirements. Hence, integration with security orchestration platforms has been a pivotal factor in driving the growth of the market.
However, Supply chain phishing introduces an extended attack surface beyond the immediate organization. Attackers can use supply chain weaknesses to compromise several entities, making it difficult for businesses to protect against threats that originate outside of their immediate control. Regulatory compliance requirements often extend to supply chain cybersecurity. Organizations must ensure that their supply chain practices comply with data protection and privacy regulations. Thus, supply chain phishing risks can slow down the growth of the market.
Drivers 
Restraints 
Opportunities 
Challenges By offering, the market is categorized into solution and services. The services segment covered 24% revenue share in the market in 2022. These protection services often include advanced email security and filtering capabilities. These protection services often include URL scanning and analysis capabilities. They scrutinize website links in emails or messages, identifying whether they lead to legitimate websites or malicious domains associated with phishing attacks.
Based on sub-type, the market is classified into email-based phishing and non-email-based phishing. The non-email-based phishing segment recorded a 25% revenue share in the market in 2022. Vishing involves using voice communication to trick individuals into revealing sensitive information. This can include phone calls impersonating legitimate organizations or automated voice messages prompting users to take certain actions.
By deployment, the market is segmented into cloud and on premise. The on premise segment garnered 40% revenue share in the market in 2022. On premise solutions operate within the organization's network, providing a degree of isolation from external networks. On premise solutions allow organizations to have direct control over network latency and performance.
On the basis of enterprise size, the market is divided into small & medium-sized enterprises and large enterprises. The small & medium-sized enterprises segment acquired a 30% revenue share in the market in 2022. Small & medium-sized enterprises (SMEs) recognize the importance of educating employees about phishing threats. SMEs engage with vendors and partners, and cybercriminals may attempt to compromise communications between these entities.
Based on vertical, the market is fragmented into BFSI, IT & ITeS, government & defence, healthcare & lifesciences, retail, media & entertainment, and others. The BFSI segment recorded a 20% revenue share in the market in 2022. BFSI segment deals with significant financial transactions and sensitive customer data. Phishing attacks targeting financial institutions aim to compromise customer accounts, execute fraudulent transactions, or gain unauthorized access to confidential information.
Free Valuable Insights: Global Phishing Protection Market size to reach USD 5.2 billion by 2030
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating 36% revenue share. North America is a prime target for cybercriminals due to its economic significance and the wealth of valuable data stored by businesses and government entities.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 1.95 Billion |
| Market size forecast in 2030 | USD 5.2 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 13.3% from 2023 to 2030 |
| Number of Pages | 366 |
| Number of Tables | 700 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Offering, Sub-type, Deployment, Enterprise Size, Vertical, Region |
| Country scope |
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| Companies Included | Barracuda Networks, Inc. (KKR & Co. Inc.), Cofense Inc., DuoCircle LLC, IRONSCALES LTD, Microsoft Corporation, Mimecast Limited, Proofpoint, Inc. (Thoma Bravo), OpenText Corporation, Trustwave Holdings, Inc. (The Chertoff Group) and Fortra, LLC (HGGC) |
By Offering
By Sub-type
By Deployment
By Enterprise Size
By Vertical
By Geography
This Market size is expected to reach $5.2 billion by 2030.
Increased focus on behavioral analysis are driving the Market in coming years, however, Adverse impact of supply chain phishing risks restraints the growth of the Market.
Barracuda Networks, Inc. (KKR & Co. Inc.), Cofense Inc., DuoCircle LLC, IRONSCALES LTD, Microsoft Corporation, Mimecast Limited, Proofpoint, Inc. (Thoma Bravo), OpenText Corporation, Trustwave Holdings, Inc. (The Chertoff Group) and Fortra, LLC (HGGC)
The expected CAGR of this Market is 13.3% from 2023 to 2030.
The Email-based Phishing segment generated the highest revenue in the Market by Sub-type in 2022; there by, achieving a market value of $3.7 billion by 2030.
The North America region dominated the Market by Region in 2022, and would continue to be a dominant market till 2030; there by, achieving a market value of $1.8 billion by 2030.
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