The Latin America, Middle East and Africa Phishing Protection Market would witness market growth of 15.8% CAGR during the forecast period (2023-2030).
Phishing attacks may target endpoints like laptops, desktops, and mobile devices. Integration with endpoint security solutions allows organizations to extend protection to individual devices, preventing phishing attempts from compromising the security of end-user systems. With the increasing reliance on cloud services, phishing protection solutions are moving towards cloud-based models. Cloud-based solutions offer scalability, real-time updates, and centralized management, effectively protecting distributed and remote workforces.
Integrating artificial intelligence (AI) and machine learning (ML) is a significant trend in this protection. These technologies enhance the capabilities of detection systems by analyzing patterns, anomalies, and user behavior. AI and ML algorithms can adapt to evolving phishing tactics, improving threat detection accuracy.
As the e-commerce sector expands in the UAE, the risk of brand impersonation increases, requiring effective protection to identify and mitigate such threats. E-commerce platforms in the UAE leverage emerging technologies such as artificial intelligence and augmented reality. As per the ITA, the United Arab Emirates leads the Gulf Cooperation Council in eCommerce sales, which surged by 53% in 2020 to a record $3.9 billion, or 10% of overall retail sales. The Dubai Chamber of Commerce and Industry signifies that eCommerce will develop $8 billion in sales by 2025 as the UAE region has nearly 100% internet and mobile phone penetration. Thus, due to these aspects, the market will expand across the LAMEA region in upcoming years.
The Brazil market dominated the LAMEA Phishing Protection Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $118.5 million by 2030. The Argentina market is showcasing a CAGR of 16.4% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 15.4% during (2023 - 2030).
Free Valuable Insights: The Worldwide Phishing Protection Market is Projected to reach USD 5.2 billion by 2030, at a CAGR of 13.3%
Based on Offering, the market is segmented into Solution, and Services. Based on Solution Type, the market is segmented into Email Security Solutions, Training & Simulation, and Advanced Threat Intelligence. Based on Services Type, the market is segmented into Professional Services, and Managed Services. Based on Sub-type, the market is segmented into Email-based Phishing, and Non-Email-based Phishing. Based on Deployment, the market is segmented into Cloud, and On premise. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises. Based on Vertical, the market is segmented into IT & ITeS, Government & Defense, Media & Entertainment, Healthcare & Lifesciences, Retail, BFSI, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
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