Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Over the Top (OTT) Services Market, by Monetization Model
1.4.2 Global Over the Top (OTT) Services Market, by Service Vertical
1.4.3 Global Over the Top (OTT) Services Market, by Streaming Device
1.4.4 Global Over the Top (OTT) Services Market, by Type
1.4.5 Global Over the Top (OTT) Services Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2020-Jan – 2016-Jun) Leading Players
Chapter 4. Global Over-the-Top Services (OTT) Market by Monetization Model
4.1 Global Subscription-Based Over-the-Top Services (OTT) Market by Region
4.2 Global Advertising-Based Over-the-Top Services (OTT) Market by Region
4.3 Global Transaction-Based Over-the-Top Services (OTT) Market by Region
Chapter 5. Global Over-the-Top Services (OTT) Market by Service Vertical
5.1 Global Over-the-Top Services (OTT) Media & Entertainment Market by Region
5.2 Global Over-the-Top Services (OTT) Gaming Market by Region
5.3 Global Over-the-Top Services (OTT) Education & Learning Market by Region
5.4 Global Other Service Vertical Over-the-Top Services (OTT) Market by Region
Chapter 6. Global Over-the-Top Services (OTT) Market by Streaming Device
6.1 Global Over-the-Top Services (OTT) Smartphones & Tablets Market by Region
6.2 Global Over-the-Top Services (OTT) Desktops & Laptops Market by Region
6.3 Global Over-the-Top Services (OTT) IP TV’s & Consoles Market by Region
Chapter 7. Global Over-the-Top Services (OTT) Market by Type
7.1 Global Video on Demand Over-the-Top Services (OTT) Market by Region
7.2 Global Online Gaming Over-the-Top Services (OTT) Market by Region
7.3 Global Music Streaming Over-the-Top Services (OTT) Market by Region
7.4 Global Communication Over-the-Top Services (OTT) Market by Region
7.5 Global Others Over-the-Top Services (OTT) Market by Region
Chapter 8. Global Over-the-Top Services (OTT) Market by Region
8.1 North America Over-the-Top Services (OTT) Market
8.1.1 North America Over-the-Top Services (OTT) Market by Monetization Model
8.1.1.1 North America Subscription-Based Over-the-Top Services (OTT) Market by Country
8.1.1.2 North America Advertising-Based Over-the-Top Services (OTT) Market by Country
8.1.1.3 North America Transaction-Based Over-the-Top Services (OTT) Market by Country
8.1.1.4 North America Over-the-Top Services (OTT) Market by Service Vertical
8.1.1.5 North America Over-the-Top Services (OTT) Media & Entertainment Market by Country
8.1.1.6 North America Over-the-Top Services (OTT) Gaming Market by Country
8.1.1.7 North America Over-the-Top Services (OTT) Education & Learning Market by Country
8.1.1.8 North America Other Service Vertical Over-the-Top Services (OTT) Market by Country
8.1.2 North America Over-the-Top Services (OTT) Market by Streaming Device
8.1.2.1 North America Over-the-Top Services (OTT) Smartphones & Tablets Market by Country
8.1.2.2 North America Over-the-Top Services (OTT) Desktops & Laptops Market by Country
8.1.2.3 North America Over-the-Top Services (OTT) IP TV’s & Consoles Market by Country
8.1.3 North America Over-the-Top Services (OTT) Market by Type
8.1.3.1 North America Video on Demand Over-the-Top Services (OTT) Market by Country
8.1.3.2 North America Online Gaming Over-the-Top Services (OTT) Market by Country
8.1.3.3 North America Music Streaming Over-the-Top Services (OTT) Market by Country
8.1.3.4 North America Communication Over-the-Top Services (OTT) Market by Country
8.1.3.5 North America Others Over-the-Top Services (OTT) Market by Country
8.1.4 North America Over-the-Top Services (OTT) Market by Country
8.1.4.1 US Over-the-Top Services (OTT) Market
8.1.4.1.1 US Over-the-Top Services (OTT) Market by Monetization Model
8.1.4.1.2 US Over-the-Top Services (OTT) Market by Service Vertical
8.1.4.1.3 US Over-the-Top Services (OTT) Market by Streaming Device
8.1.4.1.4 US Over-the-Top Services (OTT) Market by Type
8.1.4.2 Canada Over-the-Top Services (OTT) Market
8.1.4.2.1 Canada Over-the-Top Services (OTT) Market by Monetization Model
8.1.4.2.2 Canada Over-the-Top Services (OTT) Market by Service Vertical
8.1.4.2.3 Canada Over-the-Top Services (OTT) Market by Streaming Device
8.1.4.2.4 Canada Over-the-Top Services (OTT) Market by Type
8.1.4.3 Mexico Over-the-Top Services (OTT) Market
8.1.4.3.1 Mexico Over-the-Top Services (OTT) Market by Monetization Model
8.1.4.3.2 Mexico Over-the-Top Services (OTT) Market by Service Vertical
8.1.4.3.3 Mexico Over-the-Top Services (OTT) Market by Streaming Device
8.1.4.3.4 Mexico Over-the-Top Services (OTT) Market by Type
8.1.4.4 Rest of North America Over-the-Top Services (OTT) Market
8.1.4.4.1 Rest of North America Over-the-Top Services (OTT) Market by Monetization Model
8.1.4.4.2 Rest of North America Over-the-Top Services (OTT) Market by Service Vertical
8.1.4.4.3 Rest of North America Over-the-Top Services (OTT) Market by Streaming Device
8.1.4.4.4 Rest of North America Over-the-Top Services (OTT) Market by Type
8.2 Europe Over-the-Top Services (OTT) Market
8.2.1 Europe Over-the-Top Services (OTT) Market by Monetization Model
8.2.1.1 Europe Subscription-Based Over-the-Top Services (OTT) Market by Country
8.2.1.2 Europe Advertising-Based Over-the-Top Services (OTT) Market by Country
8.2.1.3 Europe Transaction-Based Over-the-Top Services (OTT) Market by Country
8.2.2 Europe Over-the-Top Services (OTT) Market by Service Vertical
8.2.2.1 Europe Over-the-Top Services (OTT) Media & Entertainment Market by Country
8.2.2.2 Europe Over-the-Top Services (OTT) Gaming Market by Country
8.2.2.3 Europe Over-the-Top Services (OTT) Education & Learning Market by Country
8.2.2.4 Europe Other Service Vertical Over-the-Top Services (OTT) Market by Country
8.2.3 Europe Over-the-Top Services (OTT) Market by Streaming Device
8.2.3.1 Europe Over-the-Top Services (OTT) Smartphones & Tablets Market by Country
8.2.3.2 Europe Over-the-Top Services (OTT) Desktops & Laptops Market by Country
8.2.3.3 Europe Over-the-Top Services (OTT) IP TV’s & Consoles Market by Country
8.2.4 Europe Over-the-Top Services (OTT) Market by Type
8.2.4.1 Europe Video on Demand Over-the-Top Services (OTT) Market by Country
8.2.4.2 Europe Online Gaming Over-the-Top Services (OTT) Market by Country
8.2.4.3 Europe Music Streaming Over-the-Top Services (OTT) Market by Country
8.2.4.4 Europe Communication Over-the-Top Services (OTT) Market by Country
8.2.4.5 Europe Others Over-the-Top Services (OTT) Market by Country
8.2.5 Europe Over-the-Top Services (OTT) Market by Country
8.2.5.1 Germany Over-the-Top Services (OTT) Market
8.2.5.1.1 Germany Over-the-Top Services (OTT) Market by Monetization Model
8.2.5.1.2 Germany Over-the-Top Services (OTT) Market by Service Vertical
8.2.5.1.3 Germany Over-the-Top Services (OTT) Market by Streaming Device
8.2.5.1.4 Germany Over-the-Top Services (OTT) Market by Type
8.2.5.2 UK Over-the-Top Services (OTT) Market
8.2.5.2.1 UK Over-the-Top Services (OTT) Market by Monetization Model
8.2.5.2.2 UK Over-the-Top Services (OTT) Market by Service Vertical
8.2.5.2.3 UK Over-the-Top Services (OTT) Market by Streaming Device
8.2.5.2.4 UK Over-the-Top Services (OTT) Market by Type
8.2.5.3 France Over-the-Top Services (OTT) Market
8.2.5.3.1 France Over-the-Top Services (OTT) Market by Monetization Model
8.2.5.3.2 France Over-the-Top Services (OTT) Market by Service Vertical
8.2.5.3.3 France Over-the-Top Services (OTT) Market by Streaming Device
8.2.5.3.4 France Over-the-Top Services (OTT) Market by Type
8.2.5.4 Russia Over-the-Top Services (OTT) Market
8.2.5.4.1 Russia Over-the-Top Services (OTT) Market by Monetization Model
8.2.5.4.2 Russia Over-the-Top Services (OTT) Market by Service Vertical
8.2.5.4.3 Russia Over-the-Top Services (OTT) Market by Streaming Device
8.2.5.4.4 Russia Over-the-Top Services (OTT) Market by Type
8.2.5.5 Spain Over-the-Top Services (OTT) Market
8.2.5.5.1 Spain Over-the-Top Services (OTT) Market by Monetization Model
8.2.5.5.2 Spain Over-the-Top Services (OTT) Market by Service Vertical
8.2.5.5.3 Spain Over-the-Top Services (OTT) Market by Streaming Device
8.2.5.5.4 Spain Over-the-Top Services (OTT) Market by Type
8.2.5.6 Italy Over-the-Top Services (OTT) Market
8.2.5.6.1 Italy Over-the-Top Services (OTT) Market by Monetization Model
8.2.5.6.2 Italy Over-the-Top Services (OTT) Market by Service Vertical
8.2.5.6.3 Italy Over-the-Top Services (OTT) Market by Streaming Device
8.2.5.6.4 Italy Over-the-Top Services (OTT) Market by Type
8.2.5.7 Rest of Europe Over-the-Top Services (OTT) Market
8.2.5.7.1 Rest of Europe Over-the-Top Services (OTT) Market by Monetization Model
8.2.5.7.2 Rest of Europe Over-the-Top Services (OTT) Market by Service Vertical
8.2.5.7.3 Rest of Europe Over-the-Top Services (OTT) Market by Streaming Device
8.2.5.7.4 Rest of Europe Over-the-Top Services (OTT) Market by Type
8.3 Asia Pacific Over-the-Top Services (OTT) Market
8.3.1 Asia Pacific Over-the-Top Services (OTT) Market by Monetization Model
8.3.1.1 Asia Pacific Subscription-Based Over-the-Top Services (OTT) Market by Country
8.3.1.2 Asia Pacific Advertising-Based Over-the-Top Services (OTT) Market by Country
8.3.1.3 Asia Pacific Transaction-Based Over-the-Top Services (OTT) Market by Country
8.3.2 Asia Pacific Over-the-Top Services (OTT) Market by Service Vertical
8.3.2.1 Asia Pacific Over-the-Top Services (OTT) Media & Entertainment Market by Country
8.3.2.2 Asia Pacific Over-the-Top Services (OTT) Gaming Market by Country
8.3.2.3 Asia Pacific Over-the-Top Services (OTT) Education & Learning Market by Country
8.3.2.4 Asia Pacific Other Service Vertical Over-the-Top Services (OTT) Market by Country
8.3.3 Asia Pacific Over-the-Top Services (OTT) Market by Streaming Device
8.3.3.1 Asia Pacific Over-the-Top Services (OTT) Smartphones & Tablets Market by Country
8.3.3.2 Asia Pacific Over-the-Top Services (OTT) Desktops & Laptops Market by Country
8.3.3.3 Asia Pacific Over-the-Top Services (OTT) IP TV’s & Consoles Market by Country
8.3.4 Asia Pacific Over-the-Top Services (OTT) Market by Type
8.3.4.1 Asia Pacific Video on Demand Over-the-Top Services (OTT) Market by Country
8.3.4.2 Asia Pacific Online Gaming Over-the-Top Services (OTT) Market by Country
8.3.4.3 Asia Pacific Music Streaming Over-the-Top Services (OTT) Market by Country
8.3.4.4 Asia Pacific Communication Over-the-Top Services (OTT) Market by Country
8.3.4.5 Asia Pacific Others Over-the-Top Services (OTT) Market by Country
8.3.5 Asia Pacific Over-the-Top Services (OTT) Market by Country
8.3.5.1 China Over-the-Top Services (OTT) Market
8.3.5.1.1 China Over-the-Top Services (OTT) Market by Monetization Model
8.3.5.1.2 China Over-the-Top Services (OTT) Market by Service Vertical
8.3.5.1.3 China Over-the-Top Services (OTT) Market by Streaming Device
8.3.5.1.4 China Over-the-Top Services (OTT) Market by Type
8.3.5.2 Japan Over-the-Top Services (OTT) Market
8.3.5.2.1 Japan Over-the-Top Services (OTT) Market by Monetization Model
8.3.5.2.2 Japan Over-the-Top Services (OTT) Market by Service Vertical
8.3.5.2.3 Japan Over-the-Top Services (OTT) Market by Streaming Device
8.3.5.2.4 Japan Over-the-Top Services (OTT) Market by Type
8.3.5.3 India Over-the-Top Services (OTT) Market
8.3.5.3.1 India Over-the-Top Services (OTT) Market by Monetization Model
8.3.5.3.2 India Over-the-Top Services (OTT) Market by Service Vertical
8.3.5.3.3 India Over-the-Top Services (OTT) Market by Streaming Device
8.3.5.3.4 India Over-the-Top Services (OTT) Market by Type
8.3.5.4 South Korea Over-the-Top Services (OTT) Market
8.3.5.4.1 South Korea Over-the-Top Services (OTT) Market by Monetization Model
8.3.5.4.2 South Korea Over-the-Top Services (OTT) Market by Service Vertical
8.3.5.4.3 South Korea Over-the-Top Services (OTT) Market by Streaming Device
8.3.5.4.4 South Korea Over-the-Top Services (OTT) Market by Type
8.3.5.5 Singapore Over-the-Top Services (OTT) Market
8.3.5.5.1 Singapore Over-the-Top Services (OTT) Market by Monetization Model
8.3.5.5.2 Singapore Over-the-Top Services (OTT) Market by Service Vertical
8.3.5.5.3 Singapore Over-the-Top Services (OTT) Market by Streaming Device
8.3.5.5.4 Singapore Over-the-Top Services (OTT) Market by Type
8.3.5.6 Malaysia Over-the-Top Services (OTT) Market
8.3.5.6.1 Malaysia Over-the-Top Services (OTT) Market by Monetization Model
8.3.5.6.2 Malaysia Over-the-Top Services (OTT) Market by Service Vertical
8.3.5.6.3 Malaysia Over-the-Top Services (OTT) Market by Streaming Device
8.3.5.6.4 Malaysia Over-the-Top Services (OTT) Market by Type
8.3.5.7 Rest of Asia Pacific Over-the-Top Services (OTT) Market
8.3.5.7.1 Rest of Asia Pacific Over-the-Top Services (OTT) Market by Monetization Model
8.3.5.7.2 Rest of Asia Pacific Over-the-Top Services (OTT) Market by Service Vertical
8.3.5.7.3 Rest of Asia Pacific Over-the-Top Services (OTT) Market by Streaming Device
8.3.5.7.4 Rest of Asia Pacific Over-the-Top Services (OTT) Market by Type
8.4 LAMEA Over-the-Top Services (OTT) Market
8.4.1 LAMEA Over-the-Top Services (OTT) Market by Monetization Model
8.4.1.1 LAMEA Subscription-Based Over-the-Top Services (OTT) Market by Country
8.4.1.2 LAMEA Advertising-Based Over-the-Top Services (OTT) Market by Country
8.4.1.3 LAMEA Transaction-Based Over-the-Top Services (OTT) Market by Country
8.4.2 LAMEA Over-the-Top Services (OTT) Market by Service Vertical
8.4.2.1 LAMEA Over-the-Top Services (OTT) Media & Entertainment Market by Country
8.4.2.2 LAMEA Over-the-Top Services (OTT) Gaming Market by Country
8.4.2.3 LAMEA Over-the-Top Services (OTT) Education & Learning Market by Country
8.4.2.4 LAMEA Other Service Vertical Over-the-Top Services (OTT) Market by Country
8.4.3 LAMEA Over-the-Top Services (OTT) Market by Streaming Device
8.4.3.1 LAMEA Over-the-Top Services (OTT) Smartphones & Tablets Market by Country
8.4.3.2 LAMEA Over-the-Top Services (OTT) Desktops & Laptops Market by Country
8.4.3.3 LAMEA Over-the-Top Services (OTT) IP TV’s & Consoles Market by Country
8.4.4 LAMEA Over-the-Top Services (OTT) Market by Type
8.4.4.1 LAMEA Video on Demand Over-the-Top Services (OTT) Market by Country
8.4.4.2 LAMEA Online Gaming Over-the-Top Services (OTT) Market by Country
8.4.4.3 LAMEA Music Streaming Over-the-Top Services (OTT) Market by Country
8.4.4.4 LAMEA Communication Over-the-Top Services (OTT) Market by Country
8.4.4.5 LAMEA Others Over-the-Top Services (OTT) Market by Country
8.4.5 LAMEA Over-the-Top Services (OTT) Market by Country
8.4.5.1 Brazil Over-the-Top Services (OTT) Market
8.4.5.1.1 Brazil Over-the-Top Services (OTT) Market by Monetization Model
8.4.5.1.2 Brazil Over-the-Top Services (OTT) Market by Service Vertical
8.4.5.1.3 Brazil Over-the-Top Services (OTT) Market by Streaming Device
8.4.5.1.4 Brazil Over-the-Top Services (OTT) Market by Type
8.4.5.2 Argentina Over-the-Top Services (OTT) Market
8.4.5.2.1 Argentina Over-the-Top Services (OTT) Market by Monetization Model
8.4.5.2.2 Argentina Over-the-Top Services (OTT) Market by Service Vertical
8.4.5.2.3 Argentina Over-the-Top Services (OTT) Market by Streaming Device
8.4.5.2.4 Argentina Over-the-Top Services (OTT) Market by Type
8.4.5.3 UAE Over-the-Top Services (OTT) Market
8.4.5.3.1 UAE Over-the-Top Services (OTT) Market by Monetization Model
8.4.5.3.2 UAE Over-the-Top Services (OTT) Market by Service Vertical
8.4.5.3.3 UAE Over-the-Top Services (OTT) Market by Streaming Device
8.4.5.3.4 UAE Over-the-Top Services (OTT) Market by Type
8.4.5.4 Saudi Arabia Over-the-Top Services (OTT) Market
8.4.5.4.1 Saudi Arabia Over-the-Top Services (OTT) Market by Monetization Model
8.4.5.4.2 Saudi Arabia Over-the-Top Services (OTT) Market by Service Vertical
8.4.5.4.3 Saudi Arabia Over-the-Top Services (OTT) Market by Streaming Device
8.4.5.4.4 Saudi Arabia Over-the-Top Services (OTT) Market by Type
8.4.5.5 South Africa Over-the-Top Services (OTT) Market
8.4.5.5.1 South Africa Over-the-Top Services (OTT) Market by Monetization Model
8.4.5.5.2 South Africa Over-the-Top Services (OTT) Market by Service Vertical
8.4.5.5.3 South Africa Over-the-Top Services (OTT) Market by Streaming Device
8.4.5.5.4 South Africa Over-the-Top Services (OTT) Market by Type
8.4.5.6 Nigeria Over-the-Top Services (OTT) Market
8.4.5.6.1 Nigeria Over-the-Top Services (OTT) Market by Monetization Model
8.4.5.6.2 Nigeria Over-the-Top Services (OTT) Market by Service Vertical
8.4.5.6.3 Nigeria Over-the-Top Services (OTT) Market by Streaming Device
8.4.5.6.4 Nigeria Over-the-Top Services (OTT) Market by Type
8.4.5.7 Rest of LAMEA Over-the-Top Services (OTT) Market
8.4.5.7.1 Rest of LAMEA Over-the-Top Services (OTT) Market by Monetization Model
8.4.5.7.2 Rest of LAMEA Over-the-Top Services (OTT) Market by Service Vertical
8.4.5.7.3 Rest of LAMEA Over-the-Top Services (OTT) Market by Streaming Device
8.4.5.7.4 Rest of LAMEA Over-the-Top Services (OTT) Market by Type
Chapter 9. Company Profiles
9.1 Twitter, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.6 SWOT Analysis
9.2 Microsoft Corporation
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Partnerships, Collaborations, and Agreements:
9.2.5.2 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 Google, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Research & Development Expense
9.3.5 Recent strategies and developments:
9.3.5.1 Partnerships, Collaborations, and Agreements:
9.3.5.2 Acquisition and Mergers:
9.3.5.3 Product Launches and Product Expansions:
9.3.6 SWOT Analysis
9.4 Amazon.com, Inc.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Recent strategies and developments:
9.4.4.1 Partnerships, Collaborations, and Agreements:
9.4.4.2 Acquisition and Mergers:
9.4.4.3 Product Launches and Product Expansions:
9.4.5 SWOT Analysis
9.5 Apple, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Product and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.5.3 Product Launches and Product Expansions:
9.5.6 SWOT Analysis
9.6 Facebook, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Acquisition and Mergers:
9.6.5.2 Product Launches and Product Expansions:
9.6.6 SWOT Analysis
9.7 Netflix, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental Analysis
9.7.4 Research & Development Expenses
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.7.5.2 Product Launches and Product Expansions:
9.7.6 SWOT Analysis
9.8 The Walt Disney Company (Hulu LLC)
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segment and Regional Analysis
9.8.4 Recent strategies and developments:
9.8.4.1 Partnerships, Collaborations, and Agreements:
9.8.5 SWOT Analysis
9.9 Tencent Holdings Ltd.
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental and Regional Analysis
9.9.4 Research & Development Expense
9.9.5 Recent strategies and developments:
9.9.5.1 Partnerships, Collaborations, and Agreements:
9.1 Roku, Inc.
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental Analysis
9.10.4 Research & Development Expense
9.10.5 Recent strategies and developments:
9.10.5.1 Partnerships, Collaborations, and Agreements:
9.10.5.2 Acquisition and Mergers:
Unique Offerings 
