Online Tutoring Services Market

Global Online Tutoring Services Market Size, Share & Industry Trends Analysis Report By Tutoring Type, By Duration (Long-term Courses and Short-term Courses), By Course Type, By Tutoring Style, By End-user, By Regional Outlook and Forecast, 2023 - 2029

Report Id: KBV-15151 Publication Date: April-2023 Number of Pages: 267
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Market Report Description

The Global Online Tutoring Services Market size is expected to reach $19.3 billion by 2029, rising at a market growth of 14.7% CAGR during the forecast period.

Online tutoring services are a form of tutoring that takes place in an interactive, digital, or connected environment. In this model, teachers and students are located in different geographical locations. The provision of online tutoring services is beneficial for students who require immediate assistance with their homework. In addition, such services present a distinctive and personalized approach to learning.

Online Tutoring Services Market Size - Global Opportunities and Trends Analysis Report 2019-2029

The online tutoring industry comprises three main categories of courses, namely language courses, STEM courses, and other courses. The STEM curriculum encompasses the primary fields of Science, Technology, Engineering, and Mathematics. The services, offered through channels such as international organizations & associations, private coaching, educational institutions, and others, are used by K–12 students, college students, in-service educators, and others.

The two primary formats utilized by online tutors are asynchronous and synchronous. The implementation of asynchronous tutoring is dependent on the completion of offline coursework. According to the tutoring process, the tutor sends students their assignments via email. The pupil is then responsible for completing their work and submitting it online. Asynchronous tools facilitate communication between students and instructors for additional assistance or clarification.

This communication can occur without needing both parties to be online simultaneously. The tutoring method known as synchronous tutoring is characterized by immediate and simultaneous communication between the student and the tutor. The successful implementation of this solution necessitates utilizing software that enables seamless direct communication between the involved parties through audio, video, or text.

COVID-19 Impact Analysis

The COVID-19 pandemic had a devastating impact on the economy. Lockdowns, widespread quarantines, and the requirement for social seclusion were brought on by the pandemic to stop the virus's spread. Additionally, the pandemic significantly disrupted the K–12 educational system. The worldwide lockdowns and sector closures also resulted in the closure of academic institutions and educational programs, which had a detrimental effect on education. Thus, online tutoring played a crucial part in repairing the education loss. The education sector is projected to benefit from online tutoring as many instructors have launched online education platforms assisting the education system. Therefore, the pandemic had a favorable impact on the online tutoring services market.

Market Growth Factors

Increase in investments in the education sector

The market size has significantly changed in recent years due to the widespread adoption of mobile technology and rising education spending. Expenses have been incurred by businesses that rely on education technology for skill development. Market participants are taking extensive steps to endorse their products along with facilitating the learning experience for students through the portals. Businesses in the online tutoring sector are investing more in trends like gamification to increase user engagement. It is anticipated that gamification in online tutoring and e-learning will encourage a game-like response and engagement from students. Throughout the forecasted period, the demand for and the development of the market would increase due to this significant investment by governments and businesses.

The emergence of innovations in the online education sector

The top competitors in the market have introduced new goods with enhanced capabilities. Increased interest in STEM subjects among parents, students, and other educational stakeholders is a significant factor driving the expansion of the online tutoring industry. STEM integrates a variety of subjects into a unified educational strategy centered on practical applications. Giving them the appropriate training gets them ready for employment in the STEM sector. The significant need for test preparation globally is one of the key factors boosting the development of the online tutoring industry.

Market Restraining Factors

Lack of credible and knowledgeable online tutors

One significant obstacle to market expansion is the lack of high-quality tutor training. Online tutoring services are provided by several market participants. However, the availability of certified teachers, the curriculum covered, and the teaching methods used by the online tutors have parents and kids concerned about the level of instruction and authenticity of the tutors. This is due to the lack of obligatory laws and regulations worldwide that should be maintained while beginning an occupation as an online tutor. As a result, these factors will pose a significant obstacle to the market's expansion in the coming years.

Tutoring Type Outlook

Based on tutoring type, the online tutoring services market is characterized into structured tutoring and on-demand tutoring. The on-demand tutoring segment garnered the highest revenue share in the online tutoring services market in 2022. Due to the widespread closure of schools caused by the coronavirus pandemic, the need for on-demand online tutoring has also increased. Tutors and content suppliers can get real-time updates on a student's progress by combining on-demand coaching with analytics software.

Online Tutoring Services Market Share and Industry Analysis Report 2022

Duration Outlook

By duration, the online tutoring services market is divided into short-term courses and long-term courses. The short-term courses segment garnered a remarkable growth rate in the online tutoring services market in 2022. The rise in acceptance of short-term diploma programs with flexible tutoring schedules is responsible for the segment's growth. Short-term online courses provide a practical approach to learning at home or work. All locations with an internet connection allow users to access the course materials, assignments, and discussions.

Course Type Outlook

On the basis of course type, the online tutoring services market is classified into language courses, science, technology, engineering, & mathematics (STEM) courses, and others. The science, technology, engineering, & mathematics (STEM) courses segment acquired the largest revenue share in the online tutoring services market in 2022. Some schools have partnered with online education platforms to provide regional educational broadcasts centered on various STEM course grade levels. Such a platform works as a knowledge network, enabling learners to interact with a teacher directly and receive individualized instruction.

Tutoring Style Outlook

Based on tutoring style, the online tutoring services market is segmented into test preparation service and subject tutoring service. The test preparation service segment acquired a substantial revenue share in the online tutoring services market in 2022. The large number of common admission tests given by most colleges explains the rise in demand for these services. The segment's expansion is also aided by fresh and innovative exam prep courses. Adaptive learning is essential for test preparation to assess the efficiency of the assessment.

End User Outlook

On the basis of end-user, the online tutoring services market is fragmented into K-12, higher education, and others. The K-12 segment garnered the maximum revenue share in the online tutoring services market in 2022. The K-12 market's significant share can be ascribed to microlearning, which divides complex subjects into manageable portions using audio, videos, texts, and infographics. The popularity of microlearning among K-12 students has increased.

Online Tutoring Services Market Report Coverage
Report Attribute Details
Market size value in 2022 USD 7.5 Billion
Market size forecast in 2029 USD 19.3 Billion
Base Year 2022
Historical Period 2019 to 2021
Forecast Period 2023 to 2029
Revenue Growth Rate CAGR of 14.7% from 2023 to 2029
Number of Pages 267
Number of Table 500
Report coverage Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling
Segments covered Tutoring Type, Duration, Course Type, Tutoring Style, End-user, Region
Country scope US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria
Growth Drivers
  • Increase in investments in the education sector  
  • The emergence of innovations in the online education sector 
  • Lack of credible and knowledgeable online tutors 

Regional Outlook

Region wise, the online tutoring services market is analysed across North America, Europe, Asia Pacific, and LAMEA. The North America segment acquired the highest revenue share in the online tutoring services market in 2022. There is a sizable achievement gap between pupils from rich and underprivileged families in the United States. This high percentage in the region can be ascribed to the presence of prominent ICT solution providers with a sizable customer base. By taking advantage of its many features, including practice questions, flashcards, expert assistance, writing support, as well as AI-enabled capabilities, online tutoring enables students to plan their studies.

Free Valuable Insights: Global Online Tutoring Services Market size to reach USD 19.3 Billion by 2029

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Chegg, Inc., BYJU'S, Ambow Education Holding Ltd., ArborBridge, Inc., Beijing Magic Ears Technology Co., Ltd., Club Z, Inc., Teach Away, Inc., Nerdy, Inc. (Varsity Tutors), Vedantu Innovations Pvt. Ltd. and TutorEye, Inc.

Strategies deployed in Online Tutoring Services Market

  • Mar-2023: Varsity Tutors for Schools came into partnership with InspireOne Charter Schools, for supporting the students with personalized live instructions through an engaging learning platform. The partnership is part of the latter company's "Road to Mastery" initiative that helps students across eight schools in accessing 24/7 on-demand academic support by chat-based tutors and a vast library of study support.
  • Feb-2023: Varsity Tutors partnered with Granite City Community Unit School District #9 following which the latter company announced a new tutoring program for high and middle school students. The program helps students in accessing on-demand academic support 24/7 as well as 1-on-1 live tutoring for needy students.
  • Aug-2022: Varsity Tutors unveiled a teacher-assigned tutoring offering, which allows educators to schedule live online face-to-face personalized tutoring for students who can benefit from targeted and additional intervention.
  • Apr-2022: BYJU'S announced the opening of 'BYJU'S Tuition Centre' in Pune, a first-of-its-kind comprehensive program for students, which aims to bring the best of online and offline learning experiences together. Currently, the city has 5 operational centers and aimed to expand to 14 centers by the end of 2022. This center has been set up in centralized locations and easily accessible locations including Viman Nagar, Koregaon Park, Hadapsar, Pimpri-Chinchwas, Baner, etc.
  • Jan-2022: Chegg acquired Busuu, one of the leading language learning platforms. The acquisition provided a unique opportunity for Chegg to expand its business together with adding value to its existing users.
  • Aug-2021: BYJU'S Classes, the online tutoring program of BYJU'S, announced the addition of new features including a student engagement tracker, doubt resolution teacher, whiteboard mode, and raise hand functionality, among others. In addition, BYJU'S Classes of 35 students have an additional doubt resolution teacher who can interact and solve doubts instantly, after they watch the course video.
  • May-2021: BYJU'S took over HashLearn, an e-learning app that provides the best suitable methods of sharing actionable learning content with students. The acquisition reinforced BYJU's position in the segment in which parents spend huge amounts on their children's education.
  • Apr-2021: BYJU'S completed the acquisition of Aakash Educational Service Ltd. (AESL), an education institution that provides quality coaching and guidance for the entrance examination. The acquisition combined the content and technological skills of BYJU'S with the test-prep pedagogical experience of Aakash, bringing two of the biggest and most reputable education brands in India.
  • Jan-2021: Vedantu announced the launch of 'SuperReaders', a LIVE and personalized phonics-based online reading class for 4-6 years of kids. These Vedantu LIVE online lessons will be led by knowledgeable and committed mentors from around the world who excel at teaching young minds how to read on their own. SuperReaders of Vedantu, which is broadcasted on Vedantu's ground-breaking LIVE and interactive W.A.V.E platform, is created to keep young brains engaged with interactive songs, and sounds through actions, games, and incentives.

Scope of the Study

Market Segments Covered in the Report:

By Tutoring Type

  • On-demand Tutoring
  • Structured Tutoring

By Duration

  • Long-term Courses
  • Short-term Courses

By Course Type

  • STEM Courses
  • Language Courses
  • Others

By Tutoring Style

  • Subject Tutoring Service
  • Test Preparation Service

By End User

  • K-12
  • Higher Education
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

  • Chegg, Inc.
  • BYJU'S
  • Ambow Education Holding Ltd.
  • ArborBridge, Inc.
  • Beijing Magic Ears Technology Co., Ltd.
  • Club Z, Inc.
  • Teach Away, Inc.
  • Nerdy, Inc. (Varsity Tutors)
  • Vedantu Innovations Pvt. Ltd.
  • TutorEye, Inc.
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Frequently Asked Questions About This Report

The Market size is projected to reach USD 19.3 billion by 2029.

The emergence of innovations in the online education sector are driving the Market in coming years, however, Lack of credible and knowledgeable online tutors restraints the growth of the Market.

Chegg, Inc., BYJU'S, Ambow Education Holding Ltd., ArborBridge, Inc., Beijing Magic Ears Technology Co., Ltd., Club Z, Inc., Teach Away, Inc., Nerdy, Inc. (Varsity Tutors), Vedantu Innovations Pvt. Ltd. and TutorEye, Inc.

The Subject Tutoring Service market generated the high revenue in the Global Online Tutoring Services Market by Tutoring Style in 2022; thereby, achieving a market value of $15.4 billion by 2029.

The Long-term Courses market is leading the segment in the Global Online Tutoring Services Market by Duration in 2022; thereby, achieving a market value of $13.7 billion by 2029.

The North America market dominated the Market by Region in 2022; thereby, achieving a market value of $6.4 billion by 2029.



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