The North America Web Analytics Market would witness market growth of 18.1% CAGR during the forecast period (2019-2025). Businesses operating online have multiplied in recent years with the advent of digitization. Ever since, the need to track and manage the success of one's business website has been a key driver of market growth. With the emergence of new technologies and services, the e-commerce sector is changing constantly. In addition, vendors are engaged in innovative marketing tactics to gain popularity and attract more customers.
Consumers nowadays progressively demand for personalized experience, efficient service, and easily accessible product information. Therefore, companies operating via e-commerce platforms analyze data collected from websites to improve website performance. The implementation of web analytics allows online retailers to better comprehend customer needs by gathering data about website visitors in order to provide the best product offerings.
Web analytics is an approach for handling and incorporating a wide range of data to understand the experience of the user through online interaction in a data-driven business model. An increase in the understanding of the beneficial use of large portions of unorganized random data and improved performance of web analytics solutions by different companies are expected to create many opportunities in the marketplace.
The increasing demand for web analytics has contributed to the introduction of new technologies and solutions. Web analytics tools help companies organize and publish relevant content on the website. They also create advertisements and initiate marketing campaigns to attract potential customers and eventually convert them to consumers by gaining insight into their attitudes and buying patterns. Nevertheless, data privacy is a problem that is seen as a major drawback to web analytics solutions.
Based on Application, the market is segmented into Targeting & Behavioral Analysis, Social Media Management, Online Marketing, Display Advertising Optimization, Multichannel Campaign Analysis and Others. Based on End User, the market is segmented into Retail & ecommerce, IT & Telecom, Media & Entertainment, BFSI, Government & Defense, Travel & Hospitality, Healthcare and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: Web Analytics Market in North America is expected to register a CAGR of 18.1% during the forecast period (2019-2025)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Google, Inc., MicroStrategy, Inc., Adobe, Inc., Splunk, Inc., Salesforce.com, Inc. (Tableau Software, Inc.), Teradata Corporation, Verizon Communications, Inc. (Yahoo!), At Internet Ltd., SAS Institute, Inc., Facebook, Inc., and Microsoft Corporation.
Scope of the Web Analytics Market Analysis
Market Segmentation:
By Deployment Type
By Application
- Targeting & Behavioral Analysis
- Social Media Management
- Online Marketing
- Display Advertising Optimization
- Multichannel Campaign Analysis
- Others
By End User
- Retail & ecommerce
- IT & Telecom
- Media & Entertainment
- BFSI
- Government & Defense
- Travel & Hospitality
- Healthcare
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Companies Profiled
- IBM Corporation
- Google, Inc.
- MicroStrategy, Inc.
- Adobe, Inc.
- Splunk, Inc.
- com, Inc. (Tableau Software, Inc.)
- Teradata Corporation
- Verizon Communications, Inc. (Yahoo!)
- At Internet Ltd.
- SAS Institute, Inc.
- Facebook, Inc.
- Microsoft Corporation
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Web Analytics Market, by Deployment Type
1.4.2 North America Web Analytics Market, by Application
1.4.3 North America Web Analytics Market, by End User
1.4.4 North America Web Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2020-Jan – 2015-Mar) Leading Players
Chapter 4. North America Web Analytics Market by Deployment Type
4.1 North America On-premise Web Analytics Market by Country
4.2 North America Cloud Web Analytics Market by Country
Chapter 5. North America Web Analytics Market by Industry Vertical
5.1 North America Retail & ecommerce Web Analytics Market by Country
5.2 North America IT & Telecom Web Analytics Market by Country
5.3 North America Media & Entertainment Web Analytics Market by Country
5.4 North America BFSI Web Analytics Market by Country
5.5 North America Government & Defense Web Analytics Market by Country
5.6 North America Travel & Hospitality Web Analytics Market by Country
5.7 North America Healthcare Web Analytics Market by Country
5.8 North America Other Industry Vertical Web Analytics Market by Country
Chapter 6. North America Web Analytics Market by Application
6.1 North America Targeting & Behavioral Analysis Web Analytics Market by Country
6.2 North America Social Media Management Web Analytics Market by Country
6.3 North America Online Marketing Web Analytics Market by Country
6.4 North America Display Advertising Optimization Web Analytics Market by Country
6.5 North America Multichannel Campaign Analysis Web Analytics Market by Country
6.6 North America Others Web Analytics Market by Country
Chapter 7. North America Web Analytics Market by Country
7.1 US Web Analytics Market
7.1.1 US Web Analytics Market by Deployment Type
7.1.2 US Web Analytics Market by Industry Vertical
7.1.3 US Web Analytics Market by Application
7.2 Canada Web Analytics Market
7.2.1 Canada Web Analytics Market by Deployment Type
7.2.2 Canada Web Analytics Market by Industry Vertical
7.2.3 Canada Web Analytics Market by Application
7.3 Mexico Web Analytics Market
7.3.1 Mexico Web Analytics Market by Deployment Type
7.3.2 Mexico Web Analytics Market by Industry Vertical
7.3.3 Mexico Web Analytics Market by Application
7.4 Rest of North America Web Analytics Market
7.4.1 Rest of North America Web Analytics Market by Deployment Type
7.4.2 Rest of North America Web Analytics Market by Industry Vertical
7.4.3 Rest of North America Web Analytics Market by Application
Chapter 8. Company Profiles
8.1 IBM Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Acquisition and Mergers:
8.1.5.2 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Google, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Product Launches and Product Expansions:
8.2.5.3 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 MicroStrategy, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 Adobe, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisition and Mergers:
8.4.5.3 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Splunk, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 Recent strategies and developments:
8.5.5.1 Acquisition and Mergers:
8.5.5.2 Product Launches and Product Expansions:
8.5.6 SWOT Analysis
8.6 Salesforce.com, Inc. (Tableau Software, Inc.)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Acquisition and Mergers:
8.6.5.2 Partnerships, Collaborations, and Agreements:
8.6.5.3 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Teradata Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Regional Analysis
8.7.4 Research & Development Expense
8.7.5 Recent strategies and developments:
8.7.5.1 Product Launches and Product Expansions:
8.7.6 SWOT Analysis
8.8 Verizon Communications, Inc. (Yahoo!)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental Analysis
8.8.4 Recent strategies and developments:
8.8.4.1 Product Launches and Product Expansions:
8.8.5 SWOT Analysis
8.9 At Internet Ltd.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:
8.9.2.2 Partnerships, Collaborations, and Agreements:
8.1 SAS Institute, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Product Launches and Product Expansions:
8.11 Facebook, Inc.
8.11.1 Company Overview
8.11.2 Financial Analysis
8.11.3 Regional Analysis
8.11.4 Research & Development Expense
8.11.5 Recent strategies and developments:
8.11.5.1 Product Launches and Product Expansions:
8.11.5.2 Acquisition and Mergers:
8.11.5.3 Partnerships, Collaborations, and Agreements:
8.11.6 SWOT Analysis
8.12 Microsoft Corporation
8.12.1 Company Overview
8.12.2 Financial Analysis
8.12.3 Segmental and Regional Analysis
8.12.4 Research & Development Expenses
8.12.5 Recent strategies and developments:
8.12.5.1 Product Launches and Product Expansions:
8.12.6 SWOT Analysis
TABLE 1 North America Web Analytics Market, 2015 - 2018, USD Million
TABLE 2 North America Web Analytics Market, 2019 - 2025, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Web Analytics Market
TABLE 4 Product Launches And Product Expansions– Web Analytics Market
TABLE 5 Mergers & Acquisitions – Web Analytics Market
TABLE 6 North America Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 7 North America Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 8 North America On-premise Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 9 North America On-premise Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 10 North America Cloud Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 11 North America Cloud Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 12 North America Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 13 North America Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 14 North America Retail & ecommerce Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 15 North America Retail & ecommerce Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 16 North America IT & Telecom Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 17 North America IT & Telecom Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 18 North America Media & Entertainment Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 19 North America Media & Entertainment Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 20 North America BFSI Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 21 North America BFSI Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 22 North America Government & Defense Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 23 North America Government & Defense Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 24 North America Travel & Hospitality Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 25 North America Travel & Hospitality Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 26 North America Healthcare Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 27 North America Healthcare Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 28 North America Other Industry Vertical Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 29 North America Other Industry Vertical Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 30 North America Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 31 North America Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 32 North America Targeting & Behavioral Analysis Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 33 North America Targeting & Behavioral Analysis Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 34 North America Social Media Management Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 35 North America Social Media Management Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 36 North America Online Marketing Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 37 North America Online Marketing Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 38 North America Display Advertising Optimization Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 39 North America Display Advertising Optimization Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 40 North America Multichannel Campaign Analysis Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 41 North America Multichannel Campaign Analysis Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 42 North America Others Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 43 North America Others Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 44 North America Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 45 North America Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 46 US Web Analytics Market, 2015 - 2018, USD Million
TABLE 47 US Web Analytics Market, 2019 - 2025, USD Million
TABLE 48 US Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 49 US Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 50 US Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 51 US Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 52 US Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 53 US Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 54 Canada Web Analytics Market, 2015 - 2018, USD Million
TABLE 55 Canada Web Analytics Market, 2019 - 2025, USD Million
TABLE 56 Canada Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 57 Canada Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 58 Canada Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 59 Canada Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 60 Canada Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 61 Canada Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 62 Mexico Web Analytics Market, 2015 - 2018, USD Million
TABLE 63 Mexico Web Analytics Market, 2019 - 2025, USD Million
TABLE 64 Mexico Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 65 Mexico Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 66 Mexico Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 67 Mexico Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 68 Mexico Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 69 Mexico Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 70 Rest of North America Web Analytics Market, 2015 - 2018, USD Million
TABLE 71 Rest of North America Web Analytics Market, 2019 - 2025, USD Million
TABLE 72 Rest of North America Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 73 Rest of North America Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 74 Rest of North America Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 75 Rest of North America Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 76 Rest of North America Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 77 Rest of North America Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 78 Key information – IBM Corporation
TABLE 79 Key Information – Google, Inc.
TABLE 80 Key Information – MicroStrategy, Inc.
TABLE 81 Key Information – Adobe, Inc.
TABLE 82 Key Information – Splunk, Inc.
TABLE 83 Key Information –Salesforce.com, Inc.
TABLE 84 Key Information – Teradata Corporation
TABLE 85 key information – Verizon Communications, Inc.
TABLE 86 Key information – At Internet Ltd.
TABLE 87 Key information – SAS Institute, Inc.
TABLE 88 Key Information – Facebook, Inc.
TABLE 89 key information – Microsoft Corporation
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2015-2019)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2020-Jan – 2015-Mar) Leading Players
FIG 5 Swot analysis: IBM Corporation
FIG 6 Recent strategies and developments: Google, Inc.
FIG 7 SWOT Analysis: Alphabet Inc. (Google Inc.)
FIG 8 Swot analysis: microstrategy, Inc.
FIG 9 Recent strategies and developments: Adobe, Inc.
FIG 10 SWOT Analysis: Adobe, inc.
FIG 11 SWOT Analysis: Splunk, Inc.
FIG 12 Recent strategies and developments: Salesforce.com, Inc. (Tableau Software, Inc.)
FIG 13 SWOT Analysis: Salesforce.com Inc.
FIG 14 SWOT Analysis: Teradata Corporation
FIG 15 SWOT Analysis: Verizon Communications, Inc.
FIG 16 Recent strategies and developments: At Internet Ltd.
FIG 17 Recent strategies and developments: Facebook, Inc.
FIG 18 SWOT Analysis: Facebook, Inc.
FIG 19 SWOT Analysis: Microsoft Corporation