North America User Generated Content Platform Market By Product Type (Audio and Video (including live streaming), Social Media, Advertising & Promotions, Websites, Blogs and Others), By End User (Enterprises and Individual), By Country, Growth Potential, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027
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Market Report Description
The North America User Generated Content Platform Market would witness market growth of 22.5% CAGR during the forecast period (2021-2027).
The emergence of digital commerce and the extending consumer unwillingness for intrusive marketing strategies have pushed various brands and advertisers to launch user-generated content in order to establish engagement and connection with them. Latest formats like live streaming and augmented reality (AR) filters & lenses have paved the way for consumers with new methods to develop content. They have provided marketing firms new tactics to deploy user-generated content for their marketing and advertising activities.
For example, Twitch’s, a video live streaming service based in America, notes that its viewership grew significantly as people are showing high willingness to connect with the live streaming platform. There are numerous advantages to use UGC for advertising and marketing activities for brands and their agencies. Some of the major advantages of using UGC include higher brand affinity & engagement, huge trust in online content, robust search engine optimization (SEO), more earned media, and unexplored research possibilities.
The availability of the key players of the market in the North American region has paved the way for the growth of the regional market. User-generated content is basically any content such as images, text, videos, and reviews developed by individuals instead of brands. The brands like to share UGC on their own social media website, accounts, and other marketing platforms.
Brands adopt UGC as consumers are more likely to see user-generated content as real in comparison to the content developed by the brands. The utilization of user-generated content for marketing purposes is constantly growing. As the region is home to some of the leading brands across every sector, the growth of the UGC platform would witness bright prospects in the coming years.
The US market dominated the North America User Generated Content Platform Individual Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $1,260.5 million by 2027. The Canada market is experiencing a CAGR of 27.5% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 26.4% during (2021 - 2027).
Based on Product Type, the market is segmented into Audio and Video (including live streaming), Social Media, Advertising & Promotions, Websites, Blogs and Others. Based on End User, the market is segmented into Enterprises and Individual. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include CrowdRiff, Yotpo Ltd., Walls.io, Stackla Pty. Ltd. (Nosto Solutions Oy), TINT (Filestack), Social Native (Olapic), Pixlee, Bazaarvoice (Curalate, Inc.), Monotype Imaging Holdings, Inc. (HGGC), and PowerReviews
Scope of the Study
Market Segments Covered in the Report:
By Product Type
- Audio and Video (including live streaming)
- Social Media
- Advertising & Promotions
By End User
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Yotpo Ltd.
- Stackla Pty. Ltd. (Nosto Solutions Oy)
- TINT (Filestack)
- Social Native (Olapic)
- Bazaarvoice (Curalate, Inc.)
- Monotype Imaging Holdings, Inc. (HGGC)
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