Published Date: 26-Sep-2021
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According to a new report Global User Generated Content Platform Market, published by KBV research, The Global User Generated Content Platform Market size is expected to reach $13.7 billion by 2027, rising at a market growth of 24.3% CAGR during the forecast period.
The enterprises segment obtained the maximum revenue share of the market in 2020. Factor such as the massive utilization of user-generated content for brand advertising and marketing goals is expected to boost the growth of the segment. In addition, some of the catalysts for the growth of the segment include increasing adoption of social media and messaging platforms where people voluntarily becoming content creators on their mobile devices.
The audio and video segment emerged as the dominating segment by procuring the maximum revenue share in 2020. User-generated video content obtains a higher level of engagement with the consumers in user-generated content marketing. User-generated product videos have witnessed massive traction in comparison to official videos uploaded on YouTube. The video content provided the massive potential for shareability as a majority of users are expected to share the liked videos on social media platforms.
The Asia Pacific would display the maximum growth rate during the forecast period. Factors such as the growing number of technological developments, massive utilization of mobiles and tablets, and the popularity of social media platforms in developing countries like India and China are responsible for the massive growth of the regional market. The UGC market is one of the flourishing markets in the region, boosted by a high number of technology-oriented consumers on the demand side and a surge in audio & video platforms offerings on the supply side.
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of CrowdRiff, Yotpo Ltd., Walls.io, Stackla Pty. Ltd. (Nosto Solutions Oy), TINT (Filestack), Social Native (Olapic), Pixlee, Bazaarvoice (Curalate, Inc.), Monotype Imaging Holdings, Inc. (HGGC), and PowerReviews
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