The North America Mobile Value-Added Services Market would witness market growth of 14.2% CAGR during the forecast period (2022-2028).
Telecommunication providers promote mobile value-added services as premium features or enhancements to their fundamental services. Generally, such services do not only extend the capabilities of product bundles. They are used to improve operational and administrative efficiency across a vast array of services. In addition, they are helpful for all service providers and customers, since they expand end-user functionality alongside improving analytics and data for business usage.
In the past few years, there have been significant improvements to the corporate climate. Globalization and market liberalization have affected how businesses compete and engage with their suppliers and customers. In order to adapt to increasingly tumultuous settings and dynamic advancements, corporate executives must explore several strategy approaches to acquire organizational innovation capabilities.
As a result, businesses are spending effort and time in the creation of VASs that serve their needs. In addition, they are embracing management technologies that solve the challenges of boosting competitive advantage, service quality, and productivity. Service-oriented firms have embraced value addition as one of their modern management techniques.
As smartphone technology has gotten more sophisticated and pervasive, its use and importance in health care have exploded. Smartphones, which are now possessed by more than three-quarters of Canadians and 94% of millennials, are capable of a variety of health care-related services. They can measure fitness data, facilitate the sharing of health records, and provide consumer platforms for illness management.
The US market dominated the North America Mobile Value-Added Services Market by Country in 2021; thereby, achieving a market value of $336.5 billion by 2028. The Canada market is estimated to witness a CAGR of 16.8% during (2022 - 2028). Additionally, The Mexico market would experience a CAGR of 15.7% during (2022 - 2028).
Based on Solution, the market is segmented into Short Messaging Service (SMS), Location Based Services, Multimedia Messaging Service (MMS), Mobile Money, Mobile Email & IM, Mobile Advertising, Mobile Infotainment and Others. Based on End User, the market is segmented into Large Enterprises and SMB. Based on Vertical, the market is segmented into Government, Media & Entertainment, Healthcare, Telecom & IT, Retail, Education and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Global Mobile Value-Added Services Market is Estimated to reach $1652.9 Billion by 2028, at a CAGR of 14.4%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Google LLC, Samsung Electronics Co., Ltd. (Samsung Group), AT&T, Inc., Vodafone Group Plc, Reliance Industries Limited, Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), One97 Communications Limited, Mozat Pte Ltd. and Comviva Technologies Limited (Tech Mahindra Limited).
Scope of the Study
Market Segments Covered in the Report:
By Solution
- Short Messaging Service (SMS)
- Location Based Services
- Multimedia Messaging Service (MMS)
- Mobile Money
- Mobile Email & IM
- Mobile Advertising
- Mobile Infotainment
- Others
By End User
By Vertical
- Government
- Media & Entertainment
- Healthcare
- Telecom & IT
- Retail
- Education
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Apple, Inc.
- Google LLC
- Samsung Electronics Co., Ltd. (Samsung Group)
- AT&T, Inc.
- Vodafone Group Plc
- Reliance Industries Limited
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- One97 Communications Limited
- Mozat Pte Ltd.
- Comviva Technologies Limited (Tech Mahindra Limited)
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Mobile Value-Added Services Market, by Solution
1.4.2 North America Mobile Value-Added Services Market, by End User
1.4.3 North America Mobile Value-Added Services Market, by Vertical
1.4.4 North America Mobile Value-Added Services Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies Deployed in Mobile Value-Added Services Market
Chapter 4. North America Mobile Value-Added Services Market by Solution
4.1 North America Short Messaging Service (SMS) Market by Country
4.2 North America Location Based Services Market by Country
4.3 North America Multimedia Messaging Service (MMS) Market by Country
4.4 North America Mobile Money Market by Country
4.5 North America Mobile Email & IM Market by Country
4.6 North America Mobile Advertising Market by Country
4.7 North America Mobile Infotainment Market by Country
4.8 North America Others Market by Country
Chapter 5. North America Mobile Value-Added Services Market by End-User
5.1 North America Large Enterprises Market by Country
5.2 North America SMB Market by Country
Chapter 6. North America Mobile Value-Added Services Market by Vertical
6.1 North America Government Market by Country
6.2 North America Media & Entertainment Market by Country
6.3 North America Healthcare Market by Country
6.4 North America Telecom & IT Market by Country
6.5 North America Retail Market by Country
6.6 North America Education Market by Country
6.7 North America Others Market by Country
Chapter 7. North America Mobile Value-Added Services Market by Country
7.1 US Mobile Value-Added Services Market
7.1.1 US Mobile Value-Added Services Market by Solution
7.1.2 US Mobile Value-Added Services Market by End-User
7.1.3 US Mobile Value-Added Services Market by Vertical
7.2 Canada Mobile Value-Added Services Market
7.2.1 Canada Mobile Value-Added Services Market by Solution
7.2.2 Canada Mobile Value-Added Services Market by End-User
7.2.3 Canada Mobile Value-Added Services Market by Vertical
7.3 Mexico Mobile Value-Added Services Market
7.3.1 Mexico Mobile Value-Added Services Market by Solution
7.3.2 Mexico Mobile Value-Added Services Market by End-User
7.3.3 Mexico Mobile Value-Added Services Market by Vertical
7.4 Rest of North America Mobile Value-Added Services Market
7.4.1 Rest of North America Mobile Value-Added Services Market by Solution
7.4.2 Rest of North America Mobile Value-Added Services Market by End-User
7.4.3 Rest of North America Mobile Value-Added Services Market by Vertical
Chapter 8. Company Profiles
8.1 Apple, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional Analysis
8.1.4 Research & Development Expense
8.1.5 SWOT Analysis
8.2 Google LLC
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 Samsung Electronics Co., Ltd. (Samsung Group)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Acquisition and Mergers:
8.3.6 SWOT Analysis
8.4 AT&T, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.5 Vodafone Group Plc
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional & Segmental Analysis
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.5.4.2 Product Launches and Product Expansions:
8.6 Reliance Industries Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental Analysis
8.6.4 Research & Development Expenses
8.6.5 Recent strategies and developments:
8.6.5.1 Acquisition and Mergers:
8.7 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expense
8.8 One97 Communications Limited (Paytm Payments Services Limited)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.9 Comviva Technologies Limited (Tech Mahindra Limited)
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expenses
8.9.5 Recent strategies and developments:
8.9.5.1 Partnerships, Collaborations, and Agreements:
8.9.6 SWOT Analysis
8.10. Mozat Pte Ltd.
8.10.1 Company Overview
TABLE 1 North America Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 2 North America Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 3 North America Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 4 North America Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 5 North America Short Messaging Service (SMS) Market by Country, 2018 - 2021, USD Million
TABLE 6 North America Short Messaging Service (SMS) Market by Country, 2022 - 2028, USD Million
TABLE 7 North America Location Based Services Market by Country, 2018 - 2021, USD Million
TABLE 8 North America Location Based Services Market by Country, 2022 - 2028, USD Million
TABLE 9 North America Multimedia Messaging Service (MMS) Market by Country, 2018 - 2021, USD Million
TABLE 10 North America Multimedia Messaging Service (MMS) Market by Country, 2022 - 2028, USD Million
TABLE 11 North America Mobile Money Market by Country, 2018 - 2021, USD Million
TABLE 12 North America Mobile Money Market by Country, 2022 - 2028, USD Million
TABLE 13 North America Mobile Email & IM Market by Country, 2018 - 2021, USD Million
TABLE 14 North America Mobile Email & IM Market by Country, 2022 - 2028, USD Million
TABLE 15 North America Mobile Advertising Market by Country, 2018 - 2021, USD Million
TABLE 16 North America Mobile Advertising Market by Country, 2022 - 2028, USD Million
TABLE 17 North America Mobile Infotainment Market by Country, 2018 - 2021, USD Million
TABLE 18 North America Mobile Infotainment Market by Country, 2022 - 2028, USD Million
TABLE 19 North America Others Market by Country, 2018 - 2021, USD Million
TABLE 20 North America Others Market by Country, 2022 - 2028, USD Million
TABLE 21 North America Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 22 North America Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 23 North America Large Enterprises Market by Country, 2018 - 2021, USD Million
TABLE 24 North America Large Enterprises Market by Country, 2022 - 2028, USD Million
TABLE 25 North America SMB Market by Country, 2018 - 2021, USD Million
TABLE 26 North America SMB Market by Country, 2022 - 2028, USD Million
TABLE 27 North America Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 28 North America Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 29 North America Government Market by Country, 2018 - 2021, USD Million
TABLE 30 North America Government Market by Country, 2022 - 2028, USD Million
TABLE 31 North America Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 32 North America Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 33 North America Healthcare Market by Country, 2018 - 2021, USD Million
TABLE 34 North America Healthcare Market by Country, 2022 - 2028, USD Million
TABLE 35 North America Telecom & IT Market by Country, 2018 - 2021, USD Million
TABLE 36 North America Telecom & IT Market by Country, 2022 - 2028, USD Million
TABLE 37 North America Retail Market by Country, 2018 - 2021, USD Million
TABLE 38 North America Retail Market by Country, 2022 - 2028, USD Million
TABLE 39 North America Education Market by Country, 2018 - 2021, USD Million
TABLE 40 North America Education Market by Country, 2022 - 2028, USD Million
TABLE 41 North America Others Market by Country, 2018 - 2021, USD Million
TABLE 42 North America Others Market by Country, 2022 - 2028, USD Million
TABLE 43 North America Mobile Value-Added Services Market by Country, 2018 - 2021, USD Million
TABLE 44 North America Mobile Value-Added Services Market by Country, 2022 - 2028, USD Million
TABLE 45 US Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 46 US Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 47 US Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 48 US Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 49 US Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 50 US Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 51 US Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 52 US Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 53 Canada Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 54 Canada Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 55 Canada Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 56 Canada Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 57 Canada Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 58 Canada Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 59 Canada Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 60 Canada Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 61 Mexico Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 62 Mexico Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 63 Mexico Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 64 Mexico Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 65 Mexico Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 66 Mexico Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 67 Mexico Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 68 Mexico Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 69 Rest of North America Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 70 Rest of North America Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 71 Rest of North America Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 72 Rest of North America Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 73 Rest of North America Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 74 Rest of North America Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 75 Rest of North America Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 76 Rest of North America Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 77 Key Information – Apple, Inc.
TABLE 78 Key Information – Google LLC
TABLE 79 Key Information – Samsung Electronics Co., Ltd.
TABLE 80 Key Information – AT&T, Inc.
TABLE 81 Key information – Vodafone Group Plc
TABLE 82 Key Information – Reliance Industries Limited
TABLE 83 key information – Huawei Technologies Co., Ltd.
TABLE 84 Key Information – One97 Communications Limited
TABLE 85 Key Information – Comviva Technologies Limited
TABLE 86 Key Information – Mozat Pte Ltd.
List of Figures
FIG 1 Methodology for the research
FIG 2 SWOT Analysis: apple, Inc.
FIG 3 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 4 SWOT Analysis: Samsung Electronics CO. Ltd.
FIG 5 Recent strategies and developments: Vodafone Group Plc
FIG 6 SWOT Analysis: Tech Mahindra Limited