North America Marketing Cloud Platform Market Size, Share & Industry Trends Analysis Report By Component (Platforms and Services), By Marketing Function, By Deployment Mode, By Organization Size, By Vertical, By Country and Growth Forecast, 2022 - 2028
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Market Report Description
The North America Marketing Cloud Platform Market would witness market growth of 6.7% CAGR during the forecast period (2022-2028).
The phrase remains somewhat nebulous, and some platforms and applications may be called a type of marketing cloud but do not utilize the name. This has prompted uncertainty and calls for a better explanation of marketing clouds. Nonetheless, the consumer can describe a marketing cloud platform as one that can be utilized to optimize the entire customer journey from beginning to end, as opposed to simply specific segments.
Additionally, it must encompass content management, marketing automation, analytics, and acquisition. Companies have already enumerated the top marketing cloud services and their providers. It is important to note, however, that many clients combine tools from several providers instead of subscribing to a single provider's entire suite of marketing cloud solutions. This is due in part to the fact that many businesses do not prefer to be relied on a single solution and wish to maintain some degree of flexibility.
The marketing Cloud has various possible applications. This allows businesses to send automated messages to users based on their activities, measuring their progress at every stage. This enables businesses to provide users with moderate encouragement to complete purchases and to track how customers interact with the brand. Moreover, a marketing cloud enables users to automate segmentation, file uploads, and data extraction, facilitating a more streamlined and effective workflow.
The expansion of the region is attributable to factors such as the increasing adoption of cutting-edge technology such as machine learning and industrial automation, as well as the companies' propensity toward digital transformation. In addition, North America is becoming the center of other industrial verticals, including IT & Telecom, healthcare, and energy & utility. These industrial verticals have a massive customer base that is anticipated to create new attractive prospects for CRM vendors.
The US market dominated the North America Marketing Cloud Platform Market by Country in 2021; thereby, achieving a market value of $4,435.7 million by 2028. The Canada market is experiencing a CAGR of 9.2% during (2022 - 2028). Additionally, The Mexico market would exhibit a CAGR of 8.2% during (2022 - 2028).
Based on Component, the market is segmented into Platforms and Services. Based on Platforms Type, the market is segmented into Software-as-a-service, Customer Relationship Management and Business-to-Business. Based on Marketing Function, the market is segmented into Advertising & Branding, Designing, Sales Channel, Customer Support and Others. Based on Deployment Mode, the market is segmented into Public and Private. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on Vertical, the market is segmented into Retail & eCommerce, BFSI, IT & Telecom, Education, Travel & Hospitality, Media, Entertainment, & Gaming, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Salesforce.com, Inc., Oracle Corporation, Pegasystems, Inc., HubSpot, Inc., SAP SE, SAS Institute, Inc., Redpoint Global, Inc., Cheetah Digital and Sitecore, Inc.
Scope of the Study
Market Segments Covered in the Report:
- Customer Relationship Management
By Marketing Function
- Advertising & Branding
- Sales Channel
- Customer Support
By Deployment Mode
By Organization Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
- Retail & eCommerce
- IT & Telecom
- Travel & Hospitality
- Media, Entertainment, & Gaming
- Healthcare & Life Sciences
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Salesforce.com, Inc.
- Oracle Corporation
- Pegasystems, Inc.
- HubSpot, Inc.
- SAP SE
- SAS Institute, Inc.
- Redpoint Global, Inc.
- Cheetah Digital
- Sitecore, Inc.
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