North America Influencer Marketing Platform Market By Component (Solution and Services) By Organization Size (Large Enterprises and Small & Medium-Sized Enterprises) By End User (Fashion & Lifestyle, BFSI, Travel & Tourism, Health & Wellness, Agencies & Public Relations, Consumer Goods & Retail and Others)
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The North America Influencer Marketing Platform Market would witness market growth of 28.9% CAGR during the forecast period (2019-2025).
Every influencer listed on a platform gets a profile that provides a piece of contact information about her/him and their social media accounts statistics. Every brand, that comes on a platform to look for a particular influencer(s) to work with, can, using several filters, search an influencer platform database and find influencers with the right audience to advertise a specific product or service to. Once a brand begins to work with an influencer(s), an influencer marketing platform starts to supply statistics to measure an impact from promotions done by an influencer(s). Influencers get a financial reward (some platforms offer gifts instead of money) for every promotion they run for a brand.
A significant number of retailers in North America are now working with influencers as part of their marketing strategy. Patients in the US, for instance, with social media influence are getting paid by pharma companies for their opinions. Influencer marketing is increasing in popularity in Canada and can be an effective way to promote your brand. PR has essentially translated into maintaining and leveraging the relationship with mass media - TV, Print, and Radio. However, with the emergence and ever-so-growing popularity of social media, influencer marketing is beginning to carve out a niche of its own within Public Relations.
Based on Component, the market is segmented into Solution and Services. Services are further segmented into Integration and Deployment, Advisory and Consulting and Support and Maintenance. Based on Application, the market is segmented into Search and Discovery, Campaign Management, Analytics and Reporting, Compliance Management and Fraud Detection, Influencer Relationship Management and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium-Sized Enterprises. Based on End User, the market is segmented into Fashion and Lifestyle, BFSI, Travel and Tourism, Health and Wellness, Agencies and Public Relations, Consumer Goods and Retail and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IZEA Worldwide, Inc., HYPR Corporation, Traackr, Inc., Launchmetrics, Klear, Upfluence, Inc., AspireIQ, Inc., Mavrck, Lumanu, Inc. and Linqia, Inc.
Scope of the North America Influencer Marketing Platform Market Analysis
Market Segmentation: By Component
- Integration and Deployment
- Advisory and Consulting>
- Support and Maintenance
- Search and Discovery
- Campaign Management
- Analytics and Reporting
- Compliance Management and Fraud Detection
- Influencer Relationship Management
By Organization Size
- Large Enterprises
- Small and Medium-Sized Enterprises
By End User
- Fashion and Lifestyle
- Travel and Tourism
- Health and Wellness
- Agencies and Public Relations
- Consumer Goods and Retail
- Rest of North America
- IZEA Worldwide, Inc.
- HYPR Corporation
- Traackr, Inc.
- Upfluence, Inc.
- AspireIQ, Inc.
- Lumanu, Inc.
- Linqia, Inc.
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