LAMEA Influencer Marketing Platform Market By Component (Solution and Services) By Organization Size (Large Enterprises and Small & Medium-Sized Enterprises) By End User (Fashion & Lifestyle, BFSI, Travel & Tourism, Health & Wellness, Agencies & Public Relations, Consumer Goods & Retail and Others)
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The Latin America, Middle East and Africa Influencer Marketing Platform Market would witness market growth of 34.8% CAGR during the forecast period (2019-2025).
Every brand, that comes on a platform to look for a particular influencer(s) to work with, can, using several filters, search an influencer platform database and find influencers with the right audience to advertise a specific product or service to. Once a brand begins to work with an influencer(s), an influencer marketing platform starts to supply statistics to measure an impact from promotions done by an influencer(s). Influencers get a financial reward (some platforms offer gifts instead of money) for every promotion they run for a brand.
The evolution of consumer behavior has accelerated dramatically over the last decade, and targeting consumers has become harder than a game of cat and mouse for many marketers. Shifting preferences, technological advancements and the rise of social influence have throttled major CPG brands dominance and left new market share ripe for the taking.
Based on Component, the market is segmented into Solution and Services. Services are further segmented into Integration and Deployment, Advisory and Consulting and Support and Maintenance. Based on Application, the market is segmented into Search and Discovery, Campaign Management, Analytics and Reporting, Compliance Management and Fraud Detection, Influencer Relationship Management and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium-Sized Enterprises. Based on End User, the market is segmented into Fashion and Lifestyle, BFSI, Travel and Tourism, Health and Wellness, Agencies and Public Relations, Consumer Goods and Retail and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IZEA Worldwide, Inc., HYPR Corporation, Traackr, Inc., Launchmetrics, Klear, Upfluence, Inc., AspireIQ, Inc., Mavrck, Lumanu, Inc. and Linqia, Inc.
Scope of the LAMEA Influencer Marketing Platform Market Analysis
Market Segmentation: By Component
- Integration and Deployment
- Advisory and Consulting
- Support and Maintenance
- Search and Discovery
- Campaign Management
- Analytics and Reporting
- Compliance Management and Fraud Detection
- Influencer Relationship Management
By Organization Size
- Large Enterprises
- Small and Medium-Sized Enterprises
By End User
- Fashion and Lifestyle
- Travel and Tourism
- Health and Wellness
- Agencies and Public Relations
- Consumer Goods and Retail
- Saudi Arabia
- South Africa
- Rest of LAMEA
- IZEA Worldwide, Inc.
- HYPR Corporation
- Traackr, Inc.
- Upfluence, Inc.
- AspireIQ, Inc.
- Lumanu, Inc.
- Linqia, Inc.
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