North America Healthcare Customer Data Platform Market By Component (Software and Services), By Organization size (large enterprises and small & medium-sized enterprises), By Deployment (on-premises and cloud-based), By Application (predictive analytics, marketing data segmentation, personalized recommendations, security management, customer retention & engagement, others), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027
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Market Report Description
The North America Healthcare Customer Data Platform Market would witness market growth of 22.6% CAGR during the forecast period (2021-2027).
Through healthcare customer data platforms, organizations can get access to high-quality health records. Further, this health record helps healthcare entities to provide better healthcare services to the patient on the basis of the information gathered from different sources. On the other hand, huge data also showcase some major challenges like high-security risks, storage issues, and privacy risks.
Factors like a strong healthcare system, supportive government policies, high pace of technological advancements, and high adoption of the latest technologies or solutions by the healthcare companies, are estimated to fuel the growth of the regional healthcare customer data platform market over the forecast period.
Moreover, since the healthcare infrastructure of the region is strong and the huge amount of patients’ data scattered across different mediums, medical companies need to spend time and effort on building a centralized model to get a comprehensive view of individual patients’ data. In addition, companies are highly spending on adopting advanced solutions to streamline their operations, which would augment the growth of the regional market.
The US market dominated the North America Healthcare Customer Data Platform Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $246.663 million by 2027. The Canada market is poised to grow at a CAGR of 25.4% during (2021 - 2027). Additionally, The Mexico market would showcase a CAGR of 24.3% during (2021 - 2027).
Based on Component, the market is segmented into Software and Services. Based on Organization size, the market is segmented into large enterprises and small & medium-sized enterprises. Based on Deployment, the market is segmented into on-premises and cloud-based. Based on Application, the market is segmented into predictive analytics, marketing data segmentation, personalized recommendations, security management, customer retention & engagement, others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Salesforce.com, Inc., Adobe, Inc., Reltio, SkyPoint Cloud, Inc., Treasure Data, Inc. (Softbank Vision Fund), Innovaccer, Inc., Tealium, Inc., Mercury Healthcare, Inc., and Solix Technologies, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Organization size
- Large Enterprises
- Small & Medium-sized Enterprises
- Predictive Analytics
- Marketing Data Segmentation
- Personalized Recommendations
- Security Management
- Customer Retention & Engagement
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Microsoft Corporation
- Salesforce.com, Inc.
- Adobe, Inc.
- SkyPoint Cloud, Inc.
- Treasure Data, Inc. (Softbank Vision Fund)
- Innovaccer, Inc.
- Tealium, Inc.
- Mercury Healthcare, Inc.
- Solix Technologies, Inc.
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